Imagine Loki’s young child wanting Minions for Christmas, but he’s not aware it’s a movie until the little one excitedly points at the TV screen during a commercial. He had thankfully not tried to recruit anyone yet.
Imagine Loki not really having kept up with mortal customs while living in Asgard, being only aware of Christmas in terms of its commercialism. You explain to him that Christmas has its roots in Yule, something he is very familiar with.
Imagine Loki watching TV with you. During commercial breaks a lot of viagra (and those types of commercials) play… making Loki ask you ‘Why do Midgardians care so much about intercourse?’. Instead of taking his questions seriously you tell him its actually because men get sad about having broken pee-pees, making you both laugh.