BR/ BAUEN / Brazil
EichenGlobal is a Real Estate Service Company for international
investors who have just purchased or already own property in German
grounds. Its mission is bridge the gap between clients and all sorts of
consulting services by gathering a network of mortgage, finance,
lawyers, auditors, banks, property management and insurance companies.
With over 110 years of combined experience in Berlin’s property market
inherited from its parent company, their competitive advantage is that
they are pioneering within the German real estate market in offering all
services under one roof management, and being new would possibly be
their brand perception disadvantage.
This concern led to a design language development which takes into
consideration the need to be familiar and recognizable. The goal is to
have a simple and clear visual approach to represent the company’s core
with evident references on the so called International Style derived
from the Bauhaus that strives for rationalism by using clear geometry
and the sophistication that results from it.