I gotta get this out of my system because my artist/graphic designer self is screaming and needs release. I WILL COMPARE THE LOKI SERIES LOGO WITH THE NEW THOR ONE BECAUSE… BECAUSE I CANNOT BELIEVE THAT MARVEL/DISNEY WOULD SPEND MONEY ON… ON THAT.
WARNING: lots of capslock.
BAD LOGO DESIGN:
‘QUICK’ POINT FORM OBSERVATIONS:
Did Loki take the whole cut out letters from a magazine as a ransom note/blackmail letter a little too far by actually using 3D letters? Did he just go around the universe stealing random letters from signs? Are some poor independent businesses missing a letter?
LOKI THE TV SERIES: WINGDINGS REVENGE
The ‘K’ is the thing that immediately draws your eye too first. The ‘K’ alone should not be the focal point of the entire logo.
HOLY HELL THE ‘O’ IS TOO DAMN DARK AND MUDDY.
THE L LOOKS LIKE PIGEONS SAT ON TOP OF IT AND TOOK MULTIPLE SHITS ALL OVER.
The L looks like someone with the skill level of Microsoft word art did that and printed it out for a mom and pop… idk, tile, stone, and granite shop? Something you’d pick out for a tile in the 80s/early 90s for a mall or office building?
The ‘I’ is all gem like and more mystical which is in tune with Loki. Is this a promo for Bejeweled the movie?
DO THE SQUINT TEST. If you squint you should still be able to read/see things fairly clearly. YES, YOU CAN STILL READ IT WHILE YOU SQUINT, BUT THE O ALMOST DISAPPEARS AND THE L JUST TURNS TO MUSH.
THE FONTS OH MY GOD THE FONTS WHY DO PEOPLE ALLOW SUFFERING. COMIC-SANS OR PAPYRUS WOULD HAVE BEEN BETTER. AT LEAST HAVE CONSISTENCY. SYMMETRY. SOME KIND OF FLOW BETWEEN THE LETTERS. I get they want to convey that this is Loki hopping around time or whatever, idk, but THERE ARE SO, SO MANY WAYS TO DO THIS BETTER. DO NOT MIX FUCKING BLACKLETTER WITH MORE MODERN SAN SERIFS. OR IF YOU DO AT LEAST MAKE THEM CONNECT SOME WAY WITH SIZE, COLOUR, SPACE, NEGATIVE SPACE, SOMETHING I DON’T KNOW. JUST NOT THIS.
The overall colour palette is dull af. The I is the only thing that pops colour wise because it has that deep emerald colour.
IT’S TOO DARK. HOW IS THAT L AND O GOING TO REALLY POP AND CATCH THE EYE? The O is just disappearing within the rest of the letters followed by the L.
The K is my favourite because it at least has a personality with the different shapes and angles to it. It’s the most fun of the bunch.
WHOEVER APPROVED THIS NEEDS TO HAVE THEIR FUCKING EYES TESTED.
While yes I am aware that the logo may tie into the show more and we could get more context this is not how it should be executed. There could be multiple different ways to tie it in.
GOOD LOGO DESIGN:
Imma compare the new Thor: Love and Thunder logo because it fits within the MCU universe and also with Loki ect ect. While it may not be everyone’s cup of tea and yes it isn’t perfect, it is far superior BECAUSE:
BAM! THUNDER CA- THOR: LOVE AND THUNDER IS A GO! IT KICKS YOU IN THE EYEBALLS WITH CAMPY AWESOME RETRO I-NEED-THIS-AIRBRUSHED-ON-THE-SIDE-OF-A-VAN KINDA WAY.
‘THOR’ is what grabs you right away. That alone is far superior to the Loki one because you already are presented with the character, brand, franchise in one look.
IT’S BRIGHT. IT’S ORANGE AND YELLOW AND BLUE. IT POPS MORE THAN A KARDASHIAN SPRAY TAN.
It’S FUN. Look at that fun, bright, eye-cathing retro 80′s sci-fi/fantasy vibe. All that’s missing is Thor in a tiny chain mail bikini and a fluffy white tiger.
ALL THE FONTS CONNECT. While Thor and then Love and Thunder are slightly different shape-wise they are still similar enough that they fit together and give you the same overall message of FUN, ACTION, SCI-FI, FANTASY, ELECTRIC, POWERFUL, AND POSITIVE.
NOTHING IS MUDDY AND LOST! The bright Cheeto orange, the yellow/gold that is Smaug’s wet dream, the sky/mirror blue is all vibrant and breathes life into it all.
THE SQUINT TEST. You can still read the key message that is Thor very well. Even if you have trouble with Love and Thunder you will still know it is Thor.
THIS IS GOING TO BE A LOVE STORY FULL OF LESBIANS, CAMP, THUNDER, FUN, HEART, AND SOMETHING THE RUSSO’S COULD NEVER.
This logo is so fun and cheesy (literally in colour and aesthetic) that you immediately know what you’re in for right away. It gives you a clear message upfront without giving anything for certain away. THIS is good logo design. While it may not be everyone’s fave, it is clear for what it stands for and represents. The Loki logo is all over, unbalanced, and isn’t cohesive like this.
As always, I’m late, but I still wanted to celebrate the 3 year anniversary of sanders sides!
I’m (again) really busy with school, but I really wanted to do something for the ocasion, so I finished my old gif of their logos and added the Duke’s logo :D
This series means a lot to me, as I’m sure it means a lot to other people. It didn’t only teach me new things, but it also helped me in tough times, and broke my shy shell a little bit with it’s wonderful fandom! Many laughs, smiles, (a bit too much time theorizing), and wonderful friends I made were thanks to this amazing series♡
So thank you so much @thatsthat24 , @tallykat3 and @thejoanglebook ! I really appreciate all you did and still do with this series! And I will be (patiently) exited to see what you all do next! (Also please don’t spend four days straight editing, we can wait! Take care of your health!)