A board containing examples of logos that demonstrate each of the ‘5 characteristics of good logos’ - Simplicity, versatility, distinctiveness, appropriateness and timelessness . Also included are examples of logotypes, symbolic, iconic marks, letter marks and combination marks.
Was a great pleasure to work with @simple_simon_design & #fullers in creating the identity, fascias, swing signs & gilded windows for the much loved Soho pub ‘The Sun & 13 Cantons’. The design for the four fascias echoed some older dimensional lettering from the building w a 'sun dial’ style cast shadow effect and plenty of lemon & 23CRT gold on the window trims and swing signs. Really appreciate their enthusiasm for traditional workmanship and their trust in giving me creative freedom with the designs. Shouts to the lovely gang who run the place and to @signwritingjack & @tobiasnewbigin for their help slinging paint. #handpainted #sign #signpainting #logo #logotype #logomark #identity #gilding #soho #london #thewholenine
Thinking about Ian McDonald for thepost on logomarks below got me thinking about McDonald’s stone-brilliant 1992 graphic
novel, Kling Klang Klatch, illustrated by David Lyttleton. Unlike much
of McDonald’s most amazing work, Kling Klang Klatch is still in print,
which makes me feel like there’s maybe just a little justice in this
Kling Klang Klatch is a hardboiled detective story that revolves around
the lyrics to various classic Tom Waits lyrics, in ways both trivial
(The diner menu lists “Eggs and sausage, side of toast, coffee and a
roll, hashbrowns over easy, chili in a bowl”) and significant. The
kicker is that all the characters in this really grisly murder mystery
are teddy bears, dollies and other toys, executed in vicious lines that make their cuddliness into something sinister.
Five a.m. on the greasy streets of a city that never sleeps, the dolls
are on the hard stuff and the transport’s about to strike again. On the
news it’s all bombs and killing machines the size of tenement blocks.
The only consolation for a weary middle aged cop on his way home is a
little illegal sugar and some sweet tenor sax.
But that was before they found the body that looked like somebody and
unzipped it then scooped out all its insides. And the three words
scrawled on an alley wall.
Three red words, so fresh they were still dripping.
KLING KLANG KLATCH
It’s enough to knock out anyone’s stuffing. And in Toyland, that’s no joke.
The @mkeadmirals released an updated logo featuring a meaner skeleton. I really like it but wonder why the put an A instead of an M on the captains hat. #ahl #theal #milwaukee #admirals #mkeadmirals #nhl #hockey #sports #logo #logos #logomark #wordmark #design #new by sportslogodaily https://instagram.com/p/5PsMmnwBgk/