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The Newman’s by Parámetro Studioparametrostudio.com

Located in the heart of San Pedro Garza Garcia, we created from scratch Newman’s, a restaurant-bar where whisky is the main character of the project. Our task was to develop a brand where the whisky’s tradition and expensive taste is reflected. The brand starts with a serie of three main logotypes, accompained by a strong identity with condensed serif typefaces and a range of colors including olive green and red accents. We included items such as black and white pictures on the stationary to  enphazise the tradition and masculine modernity.