When Fandom Fuckery Turns Into Overexposure and How to Fix It
A GRAIN OF SALT. TAKE ONE, PLEASE. These are thoughts I couldn’t put together for an Anon without the help of @hardblazesong’s IMs, and her comprehensive and incredibly written post that can be found here and is a must-read.
I was asked earlier today (or maybe yesterday, let’s not pretend I suddenly have my shit together) about the birthday pic being a failed attempt at a fix for IG trolling.
There is such a personal element to all of this for fans and that’s not how we’re all seen to celebrities all of the time. We may be catalogued and grouped into different factions but at the end of the day, we are all part of a dramatic, invasive and entitled burden to Sam and Cait, and dollar signs for the show and it’s network. The public is always, always, always being fed half of the truth and blatant lies, and their collective lack of awareness and blind acceptance is counted on. Celebrity camps don’t handle it well when the public doesn’t buy what they are selling, and their attempts to double down with contingencies are heavy handed and often too late.
Sam and Cait have become overexposed in this fandom. They are the favorite toy being fought over in one giant, fucked up playground and it’s not a good look for anybody, especially because they’ve failed to find consistent footing in how they react and respond to it. I’ve said in a previous post that if they’re hiding a relationship and going public is not an option, then there is little they can do to repackage that, and what they’ve resorted to for their narrative has failed. But the public hates being bombarded with anything that is painfully manufactured and shoved down their throats, which is why so many celebrities who reach DEFCON 1 from a publicity and saturation standpoint take a fucking hint and disappear. It seems counterintuitive to lay low in order to retain exposure, but it’s necessary and it works. (Anne Hathaway around Les Mis Oscar time, anyone?)
So, along that vein, what is the solution to back the lead actors away from a fandom that revolves around them to reset both their reputations and cease being complicit in the fuckmuppetry?
If I were their managers, PR person, go-to friend for advice or the barista who makes their fucking lattes, I would advise them to only use their social media as a one-way street. Promote the show, support their charities, give a little glimpse into their personal (and by that I mean singularly personal) lives. No likes. No drama. No interaction. Hit the reset button, make people pine for the good old days when they actually chatted with fans or made birthday tweets to some random fan’s best friend and let the toxicity disperse as much as it can. That also extends to their co-stars, friends, significant others. All of it needs to stop and everybody needs to be on board. No IG games. No breadcrumbs. No coyness or passive-aggressiveness, no tongue in cheek, no mysteries that require the collective efforts of the Pink Panther, Columbo, Carmen SanDiego, Benson and Stabler, and Inspector Fucking Gadget and all of his go go gadget arm reaches. NOTHING.
Will it fix every issue? No. Will it mend fences, bandage wounds and lower the middle fingers of fans who have decided to write off Sam, Cait or the two of them as a package deal? Hell to every no and a hard fuck to the maybes while we’re at it. But they absolutely cannot continue along this road and not end up rolling this whole fucking thing into the ditch more than they already have an expect to come out unscathed.
If we’re nothing more than part of the business, then they need a smart business solution to pull themselves out of this PR disaster of a tsunami where the water level just continues to rise.
P.S. This has to do with the business side of celebrity ONLY and is not meant to sound unsympathetic or dismiss the personal nutfuckery anyone has been subject to via trolling, doxxing, threats, dickassery, etc.)