little!direction

Without Big Time Rush, there would be no One Direction or 5 seconds of Summer.

Without The Cheetah Girls, there would be no 5th Harmony or Little Mix.

These 2 iconic groups ushered in the modern boyband/girl group era and their impact & legacy in both the music AND television industries is the reason that these other “groups” have even had a chance to succeed. Know your history and put some respect on their names.Without their contributions these groups would be NOTHING 

Of all of the victims, they’ve only released one name so far. 18-year-old Gina Callander. She’s beautiful. I just spent the past half hour going through her photos, her words. I wanted to know the kind of person who was taken from us after last night’s traumatizing events. I wanted to remember her name. She deserves as much.

Most prominently, she loves music. She absolutely lives for it. She’s met Ariana, Union J. She has so many photos posted from seeing Fifth Harmony, Little Mix, and One Direction live. Louis follows her on twitter, and she posted screenshots about how she immediately sent him DMs of how much she loves him (before his DM was open to the public). She travels for these concerts, for these meetings. Her excitement is palpable. She met up with Tyler Oakley and her posts brought tears to my eyes. She talks about engaging with these people with nothing but gratitude and love and amazement. She was so, so happy.

She is you. She is me. She is all of us.

I am so sorry. Sorry that these children are gone. Sorry that a safe place is now rattled. Sorry that we have to come together, yet again, in a time of crisis to lean on one another for strength. Sorry that Gina never got the chance to know how many people in the world love her.

A piece of our hearts was taken away from us last night. We have to get it back. For those who are gone, and for ourselves.

What Is Liberalism?

Oftentimes in leftist circles you can hear folks decrying liberals and liberalism. If you ask them why they hate liberalism, most of them will point you in the direction of Mao’s Combat Liberalism to better understand them, but this is a mistake. Combat Liberalism is effectively an internal memo, warning other communists of the need to avoid liberalism lest it be detrimental to their work. It details results of that ideology, but not causes. To that end, I’ve compiled a brief description of what liberalism is and why it’s bad.

The ideology of liberalism is denoted by three tenets:

  1. Free-market capitalism. Liberals believe that capitalism is good, or at least “the best we have”. While liberals may argue over how much intervention in the market is necessary, they all agree on the fundamental goodness of capitalism, and that it should be tweaked rather than replaced.
  2. The state and representative “democracy”. Liberals believe that the state is good, and that representative democracy is an effective means of creating social change and an acceptable level of participation. They reject any aims outside of the state, and try to co-opt movements towards state action (e.g. electing Democrats).
    1. Nonviolence: The liberal insistence on “nonviolent” protest (usually invoking a whitewashed history of Dr. King) is largely derived from state-worship. They see the state as the only legitimate user of force, and all others as violent looters and rioters; because of that, they refuse to even consider violence as a method of protest or direct action (e.g. antifascism).
    2. Indirect action and representative problem-solving: Linked to the lionization of representative democracy, liberals care little for direct action, even as indirect as blocking a street for a few hours. They believe that the power to change things is vested solely in those representatives, and that the common person shouldn’t bother; direct action, to them, is illegitimate for the same reason as violence.
  3. A focus on individual rather than class politics. Liberals see all social issues as issues primarily affecting individuals, rather than groups. In other words, they lack a class analysis; they see racism, for example, as the result of individual prejudices and “meanness” and something to be fixed at that level, rather than a system of structural violence against non-white peoples aimed at dividing the working class.

 Liberalism, as an ideology, is dangerous. These three tenets combine to form an analysis that is insufficient to encompass the whole of the enemy, and more importantly a praxis that is ineffective at combating it. It infects activists and ordinary workers alike, and railroads them into believing that they cannot change a society that benefits only those at the top. It railroads them into believing that the burdens they bear cannot be thrown off, and stands in the way of our collective liberation. It must be combated, for it is at the root of the struggle.

3

Made a little Screen Direction 4 Beginners thing in a twitter conversation today, figured I could post it here too. Obviously it gets more complicated than this when you’re in the trenches and there are reasons to intentionally break the line or establish new lines via things like eye direction if you’re doing something that requires a new composition, but this is the most basic possible way to explain using the 180 line to keep harmonious screen direction that won’t look jarring to your audience.

A thing that can help if you’re having trouble getting your head around composing a scene without crossing the line; “pretend you have to work around a live studio audience”. Alternatively; “pretend you have a shoebox diorama you’re posing out dolls in”

How Sony deals with fandoms

I’ve been to an international in-house PR summit hosted by one of my clients this week and nearly fell off my chair when one of the guest speakers was a VERY important person from Sony Music Entertainment. Let’s call him John. I won’t disclose his function and real name because I don’t want to reveal where I was, but based on his title he definitely knows what he‘s saying and has a lot of industry experience.

His speech was mainly  about how to engage with a variety of different target audiences. Of bloody course one of the first slides he showed was a picture of 1D engaging with fans which was supposed to drive the point home that there are some audiences who are more passionate about a brand than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.

Because I’m embarrassing, I recorded parts of his speech on my phone and wrote the most important things down to share some interesting insights he gave about how Sony manages their artists’ target audiences, crafts their artists’ social media actions and deals with the fact that at the end of the day they always need to get people to buy music.

 

HOW DOES SONY UNDERSTAND AND MONITOR AUDIENCES (like fandoms for instance)?

According to John, they have their very own data-driven digital tool that helps them identify and manage different target groups for an artist (it’s not perfected yet but has been rolled out a lot of countries, I think he said 50?) and see where there might be connections to other artists, who the influencers are, what the specific target groups are or will be interested in and to identify collaboration opportunities.

Target groups are being split into four categories: Fanatics, enthusiasts, casuals, indifferents. These segments are being broken down into even smaller groups defined by age, genre preference, gender and country. They found that the older you get, the less likely you’ll be a fanatic or enthusiast.

How does Sony find this stuff out? Well, they survey polled music audiences of every age in a way that covers either nationally representatives or represent one of the major top tier cities. People shared their music preferences, consumption habits, lifestyle, media habits etc. Sony gathered all that information, analysed the insights and created their own audience understanding tool.

According to John, that way everyone at Sony has access to an interactive map of the world of Sony that looks into segmentations and audiences for every artist while being searchable in a number of different ways. The tool is pulling from real data, but they are also adding to that „with things like analytics of platforms like Spotify where we are able to gather lots of informations about user behaviours and reference that against things that we do“.

 

HOW SONY STRATEGICALLY SHAPES PR STORIES

John gave the example of Snoop Doggy Dog who had launched a new album (song? Idk) around that time: „There was a week-long debate in parliament around the legalization of Marihuana, so we just jumped on this conversation and did lots of social marketing around Snoop with his rolling papers and his spliffs… so maybe that’s bad taste, I’ll allow you to judge that for yourselves. The point is though that you are also marketing into a wider cultural context. [You need] an understanding how that works and where you can have a conversation that is seamless and not fake, genuineness is quite important.

“The way you can get people to connect is: You’ve got a lot of stuff that you want to say. Start under the assumption that people actually don’t give a shit about 95 percent of it. And then see which are the bits that might overlap. This is where the understanding of the audience really comes into its own. It forces us to think before we jump to execution. The quest for relevance is vitally important.”

Why are people to connect with a brand/band though? John thinks this is one of the most underused questions when planning an approach. Why is it that they do specific things? He gave an example: „We would normally take a record to radio because we always believe that radio is the thing that breaks the record. But if my core audience, my phase one audience – the people that are gonna give that band its first lift – are on Spotify, what am I doing on radio??“


ENGAGEMENT AROUND ARTIST IS KEY

„The thing is that you don’t start with a conversation around a product. The consumption of the product is the end point of a journey where you built an engagement and a fan. So again, for us that means that when we sit down and do our plan around our next Robbie Williams album, we start with „How are we gonna maximize the engagement around Robbie Williams“? because that will then sell us albums. Not „Okay, we’ll be releasing in a week in November, eight weeks out we need to be here, here and here“. So we’re not doing product launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement around an artist.“

 

ABOUT THEIR ARTISTS‘ SOCIAL MEDIA CHANNELS

„We run most of our artists social media channels or at least their official  pages, so we are involved in all of those conversations.“


Shocking, I know.

Based on the situation we face in this fandom,with this band, feel free to draw your own conclusions about what this information means.

HERE ARE MY KEY TAKEAWAYS:

1.       It’s not news at all, but the existence of their own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies are tightly tied to that fact. Collaborations or artist interactions such as Louis/James Arthur or One Direction/ Little Mix are most likely the result of a data-driven analysis of whose fan groups are similar and whose are likely to be open towards that particular other artist too.

2.       Again no news, but the example of Snoop Doggy Dog shows that there are strategies behind even the most random photos. Often placements of specific pictures or stories serve a wider purpose. Hello pap walks, hello b**ygate, hello Louis Twitter, hello Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his first album drop.  

3.       The decision to not promote Louis‘ song could very well have been a logical outcome of the team asking themselves the question „Why?“: Why should we promote his song with huge effort when we KNOW his own fans are going to do it passionately, especially if they think  we don’t give a shit? Why not playing that game in order to make them promo it the hardest way they can?“ Why indeed??

4.       One Direction is a huge deal for Sony. John was talking about a lot of bands during his speech but whenever he was talking about major acts, he always listed One Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped them at least 5 -6 times in a 60 minute speech. He really didn’t have to because the audience was in no way whatsoever a target audience. So yes, they clearly have been and are a very huge deal for them.

5.       The part about social media? Well :))))))

Harry Styles has emerged from his chrysalis as a fully formed solo artist with the powerful debut single ‘Sign of the Times.’

The One Direction singer holds nothing back on the ballad, which starts out quiet enough and swells to an earth-splitting climax complete with a backup choir of probably literal angels. It sounds very little like One Direction or either of its solo offshoots, and very much like Harry has prostrated himself at the shrines of David Bowie and John Lennon like we were promised.

Making a solo debut with a full-blown classic-rock epic is a bold move, but we wouldn’t expect anything less from Harry.
—  Harry Styles cracks open the earth with powerful solo debut of ‘Sign of the Times’ - MTV
Dating Harry Would Include - 45

Scrabble:

- Him coming behind you to see what you are doing, kissing your shoulder
- Sighing in your neck that he’s bored and if you want to come play Scrabble with him
- His huge smile when you accept, taking your hand to lead you to the living room
- Finding the board game and everything else ready, waiting for you on the coffee table
- Helping you to sit on ground before going to the kitchen and bringing for both of you tea and snacks
- Offering you your mug fulls of your favorite tea  "You won’t listen to me but be careful it’s quite hot!“
- His "I told you!” face when you take a sip of the hot beverage and hiss between your teeth because of your burnt tongue
- Proposing to feed you when you ask him to give  you a bite of his snack
- Moving his hand away of your mouth each time you try to bite into his piece of apple
- Keep moving his hand until you’re close enough of him to kiss your cheek
- Teasing you in keeping the bag of letters out of your reach
- Encouraging you in laughing “ Come on little thing, I’m sure you can do it! ”
- His loud laugh when you start to tickling him as payback for his joke
- Him trying to take a look at your letters when he thinks you won’t notice
- Pushing his face away when he bend toward you to watch your words
- Trying to distract you to take another letter because he can’t write nothing with the ones he has
- Smacking  gently your ass when he comes back into the room and find you bending over the table to look at his letters
- His ironic concerned face when you complain “Poor little you! Wants me to kiss it better?”
- Feeling him playing with your hair while waiting for you to place your letters on the board game
- Distracting you in blowing slowly on your ear when you place your word
- Waiting to his turn to play to place sweet messages for you
- Answering to his sweet messages using the same way
- Catching your ankle in his hand when you try to distract him in pushing on his leg with your foot
- Tickling you while looking at you with a half smile when you look at the words with concentration
- Letting you win on purpose because he loves to see you happy for little things
- Acting innocent when you ask him if he let you won … 

Crea Magazine, July 2017: Kyungsoo interview

[D.O.] is a main vocal of the well-acclaimed performance group EXO, and has gained popularity for his calm air. We went to Seoul to hear more, starting with his first romantic comedy.

Afternoon in Seoul in a studio by the Han River - he entered quietly and appeared suddenly at the corner I was sitting in, waiting for him. 

“Konichiwa.” I rose and greeted thoughtlessly in Japanese, caught off guard. He bowed with an honest smile, replying with “konichiwa.”

Gray jacket and sneakers. Pale skin and thin, silver-framed glasses. The outfit made D.O. seem like an unassuming college freshman more than a celebrity.

He has been balancing acting with EXO’s activities for three years. In South Korea, where it takes time to be recognized as an actor, he stands out from even within EXO for featuring in projects alongside movie stars like Ha Jungwoo and Shin Hakyun. 


South Korean artists often make their actor debut in school-life dramas, but in D.O.’s case, he’s left strong impressions acting as an alter ego (IOIL) and as a psychopath (IRY). Even his film debut (Cart) was a social critique of the treatment of precarious workers, where his character’s mother led labor strikes. 

“Maybe because I go by my birth name for acting, apparently some who’ve seen me in a drama or movie are surprised to learn ‘that guy is in EXO.’ But to me, there’s no such distinction between singing and dancing as EXO or acting for a drama or movie. It feels natural to change for each circumstance. All I think about when choosing a role is if I want to try being him.”

His first romantic comedy, the webdrama Be Positive which released last fall, is a social phenomenon with over thirty million views. 

“Hwandong dreams of becoming a movie director. He’s bright and restless, completely different from any other role I’d had, so he was novel. […] A lot like Hwandong, I try to be positive about everything. But I don’t seem to have the energy to start dancing on the streets (laughs). I don’t really like spicy food either. Ochazuke, kasuzuke! Even in Korea, I often visit Japanese restaurants. (When someone who works at SME) asks if I didn’t go to one just yesterday, I can’t lie about eating sushi again (wry smile).”

Keep reading

Hearing this record, it kind of blew me away because I knew a little bit of the direction he was going to go in but until you hear the final product, the final song, you don’t really know until you’ve heard it. I was blown away. I remember looking at Harry and his manager Jeff Azoff and I was like, ‘I need a minute here’ cause they were asking me ‘What do you think?’ I just needed to like you know breathe for a second cause it was just so much to take in. And it was so good sonically. Just really pushed the boundaries. I think it was an amazing artistic statement. I think it shifted the paradigm a bit, and I couldn’t wait to work it. It was one of those moments where you knew it wasn’t out yet, but you couldn’t wait to get your hands on it.
‘BabyGirl’ Part 1- Serpent!Jughead x Reader

For an anon request ☺️ I twisted this request around quite a bit Im sorry. This is a little less angsty (with mentions of an argument) and a little tiny hint of smut and los of teasing. I do hope that this is all okay for you. 

WARNINGS: Hint of smuttiness and teasing - swearing (Slight mention of a daddy kink)   MASTERLIST  Part 2

Originally posted by jughead-thethird

You waltzed into the bar that night. You and Jughead had, had an argument that morning about how you were his and his alone. How you would never show that you were his and it frustrated him. This all came from one incident last week when some young serpent at school decided to press you up against your locker in the way Jughead did and try and have his way with your lips. What Jughead hadn’t seen as he had pulled the twit away by his neck was that you were very ready to knee him heavily in the groin. You wore his jacket around your shoulders tonight and a constant smirk. You were used to arguing with him. You knew how this would play out.

It wasn’t long after you had downed one shot that you felt his hands on your waist, tight and demanding. Just how you liked it.

Jughead had changed since becoming a serpent. He was more confident and more at home and my god did you love it. Betty gaddamn cooper had left after she found out but you were always there and that’s what put you here, in this bar again but with his jacket  - not your own, and his lips inching evidently towards your ear,

“And what do you think you are doing wearing this?” His grip tightened on your waist before trailing down your hips to thumb and the very very short skirt. His body was pressed up against yours keeping you facing the bar,

“I’m being adventurous” you purred. You knew exactly what to do with him, “I thought you would want people to know I’m yours.” You turned your head to look at him still not able to turn around fully and pretending he wasn’t on about your skirt.

“Don’t play with me, baby girl. And there are more ways of showing you’re mine.” He almost growled the last word as his darkened eyes locked with yours before his lips planted themselves firmly on your neck, sucking and biting quickly and leaving a deep purple mark.

“Juggle! We’re in public”

“And you still decide that something so short is appropriate. Therefore I think this is appropriate.” His lips connected to your neck again and you sighed in content that you had gotten what you wanted - his full attention.

“Juggie, babe, come play pool with me?” You asked doe eyed as he looked down at you,

“Not tonight. Not while you are wearing that. Flaunting your ass to the whole bar? Not on baby girl. That ass is mine” he squeezed your behind firmly then placed a light smack on it.

“Oh I just remembered” you said sarcastically as you finally managed to turn in his arms, “I can do what I want” you smirked and pushed away from him, joining some of the guys in a game of pool.

You liked teasing Jughead for one reason - he would finally release his full dark side, he was dominant and possessive and you loved it on nights like this. You made a point of laughing a little louder and sweeter, and you certainly made a point of bending over the table a little in his direction, either squeezing your chest or allowing your skirt to ride up even more. The guys knew you were Juggies. Damn, every one knew you belonged to Jughead and with him being the leaders son, they didn’t touch you. They knew better than that. The third time you bent over you felt someone’s hips press up against you, their hands on your waist again and a hint of excitement in their pants. With his firm grip and large hands, Jughead managed to pull you up so you were standing flush against him once again and with a single nod, the guys you were playing pool with had left, heading for the bar.

“You need to cut this out, Darlin’. Now.”

“And why the hell should I. We’re having a lovely game here aren’t we boys” you shouted to them and smirked at how they were a little to scared to answer. Jughead had managed to establish quite the reputation for dealing with people who tried to deal with his woman.

“Now you are playing dangerously.”

“And when have you ever known me to be tame?” You teased back wiggling yourself against him. With a firm tug and a grip that would surely leave a mark - that you were sure he would add to later, he pulled you tighter against him and moved to wrap his arm around your waist pulling you away from the table and towards the back door.

As soon as he got you out into the abandoned alleyway you were up against the wall, “how dare you be like that in there” he demanded, “blatantly flaunting yourself like that like you were everyone’s to fuck and see! That’s not how this works (y/n).” You refused to give in and simply leaned closer.

“Yeah? And what are you going to do, Jughead?”

His lips found yours ferociously, his tongue winning immediate dominance, before he detached your lips and moved downwards. Down your neck and pulling his jacket away from your shoulders so he could reach your very exposed chest. The cold air had chilled you but you felt two warm hands slipping up your skirt almost ripping it with how tight it already was,

“Don’t wear shit like this unless you want shit like this to happen, baby girl” you sighed and smirked but he had caught you. “you did this on purpose, didn’t you. You wanted people to see you, you wanted me to do all the hard work with you didn’t you”

You hummed against his lips as you pulled him closer, “yes daddy.”

“Fucking hell, baby girl” he retracted his hands from your skirt quickly and grabbed your wrist harshly as you continued to smirk. His dads trailer wasn’t too far away so, ignoring the fact you were wearing heels, he pulled you to it. Throwing open the door and pushing you in before him he closed and locked the door. Immediately his face was close to yours again,

“You wanted me to get like that hmm? Lose control with you? Expose you fully, didn’t you?” His voice was so low it was almost a growl, here he was. The darkness. You nodded refusing to speak and break the smile on your face, “fine then” he pushed you into the bedroom and you went to lay on the bed but he tutted, “na ah, not yet baby girl.” Kicking off his shoes and socks he laid out on the bed, his hands behind his head as he watched you, eyeing you up with care. “You wanted to be exposed so badly, then strip for me, baby girl.”

Keep reading