little!direction

10

ARIANA / JADE + LOUIS LAYOUTS. 👄🍃🌼

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©itxndehui on twitter

Without Big Time Rush, there would be no One Direction or 5 seconds of Summer.

Without The Cheetah Girls, there would be no 5th Harmony or Little Mix.

These 2 iconic groups ushered in the modern boyband/girl group era and their impact & legacy in both the music AND television industries is the reason that these other “groups” have even had a chance to succeed. Know your history and put some respect on their names.Without their contributions these groups would be NOTHING 

lets get furry

you wanna make really nice lookin fur?? don’t know how all those furry artists do it???? allow me to educate you then

1: Lay down your base color! This is important and should be darker than the color you are aiming for.

2: Take that boss ass acrylic brush and set that thing as follows.

notice how we already are picking out our desired shade of lavender!

3: on the same layer as your base (if you are uncomfortable, make a duplicate so you don’t have to worry) and start making little strokes in the direction you want your fur to go. Put these strokes into rough rows and make sure you space them out enough for them to be told apart.


5: Keep going until you’re done! Want some cool dyed tips to your fur? Just choose a different color! Let’s start adding some cyan tips.

Just rinse and repeat until you’re satisfied! Don’t be afraid to play around with blending either, it can lead to some cool combos! 

Of all of the victims, they’ve only released one name so far. 18-year-old Gina Callander. She’s beautiful. I just spent the past half hour going through her photos, her words. I wanted to know the kind of person who was taken from us after last night’s traumatizing events. I wanted to remember her name. She deserves as much.

Most prominently, she loves music. She absolutely lives for it. She’s met Ariana, Union J. She has so many photos posted from seeing Fifth Harmony, Little Mix, and One Direction live. Louis follows her on twitter, and she posted screenshots about how she immediately sent him DMs of how much she loves him (before his DM was open to the public). She travels for these concerts, for these meetings. Her excitement is palpable. She met up with Tyler Oakley and her posts brought tears to my eyes. She talks about engaging with these people with nothing but gratitude and love and amazement. She was so, so happy.

She is you. She is me. She is all of us.

I am so sorry. Sorry that these children are gone. Sorry that a safe place is now rattled. Sorry that we have to come together, yet again, in a time of crisis to lean on one another for strength. Sorry that Gina never got the chance to know how many people in the world love her.

A piece of our hearts was taken away from us last night. We have to get it back. For those who are gone, and for ourselves.

Autumn playlist

1. Alice Phoebe Lou - she

2. Kodaline - all i want

3. Birdy - skinny love

4. Catfish and the Bottlemen - cocoon

5. One Direction - a.m.

6. Ed Sheeran - dive

7. Cody Simpson - awake all night

8. Melanie Martinez - soap

9. Wolf Alice - slik

10. One Direction - 18

11. 5 seconds of summer - vapor

12. Sam Smith - too good at goodbyes

13. The neighbourhood - daddy issues

14. Little mix - turn your face

15. LP - lost on you

16. One Direction - moments

17. Harry Styles - meet me in the hallway

18. The script - the man who can’t be moved

19. Niall Horan - paper houses

20. Il volo - grande amore

21. The weeknd - shameless

22. Selena Gomez - cologne

23. Macklemore ft. Kesha - good old days

24. Ed Sheeran - give me love

25. One Direction - fool’s gold

26. Zayn ft. Sia - dusk till dawn

27. Lana Del Rey - born to die

28. 5 seconds of summer - beside you

29. Little mix - the end

30. Lady Gaga - you and i

31. Ariana grande - thinking ‘bout you

32. Niall Horan - this town

33. 5 seconds of summer - jet black heart

34. One Direction - little things

35. Melanie Martinez - night mime

36. Alice Phoebe Lou - orbit

37. Ed Sheeran - perfect

38. Harry Styles - sweet creature

39. Niall Horan - flicker

40. Rihanna - love on the brain

41. Il divo - regresa mi

42. One Direction - i want to write you a song

43. James Bay - let it go

44. Little mix - love me or leave me

45. Salvador sobral - amar pelos das

46. Alice Phoebe Lou - girl on an island

47. Wolf Alice - i saw you (acoustic)

48. Ariana grande - a little bit of your heart

49. Ed Sheeran - the a team

50. One Direction - fireproof

51. The makemakes - i am yours

52. The neighbourhood - you get me so high

53. The script - no good in goodbyes

54. Niall Horan - mirros

55. Alice Phoebe Lou - society

56. Ed Sheeran - photograph

57. One Direction - over again

58. Wolf Alice - blush

59. Demi Lovato - hallelujah

60. Alice Phoebe Lou - the city sleeps

61. The neighbourhood - sadderdaze

62. One Direction - walking in the wind

63. Haley Reinhart - can’t help falling in love

64. Ed Sheeran - friends

okay no wait a minute

this makes perfect sense

youngest siblings tend to share a similar attitude in which they feel the need to over compensate in things such accomplishments and personality because they are always being over shadowed by older siblings
thats not to say that younger siblings aren’t accomplished
but its the fact that they’re always looking up to someone who is above them and might always get compared to that might make them subconsciously (or consciously) insecure
a lot of times younger siblings turn to things such a humor or some other way to get the attention that they feel they’re not getting because of their older siblings taking up the spotlight

this explains why lance is always trying to over compensate with comments and actions
this explains why he’s always the one cracking jokes and stepping into the center of attention
this explains why he craves a little more direct validation for his accomplishments
this explains why he feels that hes not anything special on the team

What Is Liberalism?

Oftentimes in leftist circles you can hear folks decrying liberals and liberalism. If you ask them why they hate liberalism, most of them will point you in the direction of Mao’s Combat Liberalism to better understand them, but this is a mistake. Combat Liberalism is effectively an internal memo, warning other communists of the need to avoid liberalism lest it be detrimental to their work. It details results of that ideology, but not causes. To that end, I’ve compiled a brief description of what liberalism is and why it’s bad.

The ideology of liberalism is denoted by three tenets:

  1. Free-market capitalism. Liberals believe that capitalism is good, or at least “the best we have”. While liberals may argue over how much intervention in the market is necessary, they all agree on the fundamental goodness of capitalism, and that it should be tweaked rather than replaced.
  2. The state and representative “democracy”. Liberals believe that the state is good, and that representative democracy is an effective means of creating social change and an acceptable level of participation. They reject any aims outside of the state, and try to co-opt movements towards state action (e.g. electing Democrats).
    1. Nonviolence: The liberal insistence on “nonviolent” protest (usually invoking a whitewashed history of Dr. King) is largely derived from state-worship. They see the state as the only legitimate user of force, and all others as violent looters and rioters; because of that, they refuse to even consider violence as a method of protest or direct action (e.g. antifascism).
    2. Indirect action and representative problem-solving: Linked to the lionization of representative democracy, liberals care little for direct action, even as indirect as blocking a street for a few hours. They believe that the power to change things is vested solely in those representatives, and that the common person shouldn’t bother; direct action, to them, is illegitimate for the same reason as violence.
  3. A focus on individual rather than class politics. Liberals see all social issues as issues primarily affecting individuals, rather than groups. In other words, they lack a class analysis; they see racism, for example, as the result of individual prejudices and “meanness” and something to be fixed at that level, rather than a system of structural violence against non-white peoples aimed at dividing the working class.

 Liberalism, as an ideology, is dangerous. These three tenets combine to form an analysis that is insufficient to encompass the whole of the enemy, and more importantly a praxis that is ineffective at combating it. It infects activists and ordinary workers alike, and railroads them into believing that they cannot change a society that benefits only those at the top. It railroads them into believing that the burdens they bear cannot be thrown off, and stands in the way of our collective liberation. It must be combated, for it is at the root of the struggle.

How Sony deals with fandoms

I’ve been to an international in-house PR summit hosted by one of my clients this week and nearly fell off my chair when one of the guest speakers was a VERY important person from Sony Music Entertainment. Let’s call him John. I won’t disclose his function and real name because I don’t want to reveal where I was, but based on his title he definitely knows what he‘s saying and has a lot of industry experience.

His speech was mainly  about how to engage with a variety of different target audiences. Of bloody course one of the first slides he showed was a picture of 1D engaging with fans which was supposed to drive the point home that there are some audiences who are more passionate about a brand than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.

Because I’m embarrassing, I recorded parts of his speech on my phone and wrote the most important things down to share some interesting insights he gave about how Sony manages their artists’ target audiences, crafts their artists’ social media actions and deals with the fact that at the end of the day they always need to get people to buy music.

 

HOW DOES SONY UNDERSTAND AND MONITOR AUDIENCES (like fandoms for instance)?

According to John, they have their very own data-driven digital tool that helps them identify and manage different target groups for an artist (it’s not perfected yet but has been rolled out a lot of countries, I think he said 50?) and see where there might be connections to other artists, who the influencers are, what the specific target groups are or will be interested in and to identify collaboration opportunities.

Target groups are being split into four categories: Fanatics, enthusiasts, casuals, indifferents. These segments are being broken down into even smaller groups defined by age, genre preference, gender and country. They found that the older you get, the less likely you’ll be a fanatic or enthusiast.

How does Sony find this stuff out? Well, they survey polled music audiences of every age in a way that covers either nationally representatives or represent one of the major top tier cities. People shared their music preferences, consumption habits, lifestyle, media habits etc. Sony gathered all that information, analysed the insights and created their own audience understanding tool.

According to John, that way everyone at Sony has access to an interactive map of the world of Sony that looks into segmentations and audiences for every artist while being searchable in a number of different ways. The tool is pulling from real data, but they are also adding to that „with things like analytics of platforms like Spotify where we are able to gather lots of informations about user behaviours and reference that against things that we do“.

 

HOW SONY STRATEGICALLY SHAPES PR STORIES

John gave the example of Snoop Doggy Dog who had launched a new album (song? Idk) around that time: „There was a week-long debate in parliament around the legalization of Marihuana, so we just jumped on this conversation and did lots of social marketing around Snoop with his rolling papers and his spliffs… so maybe that’s bad taste, I’ll allow you to judge that for yourselves. The point is though that you are also marketing into a wider cultural context. [You need] an understanding how that works and where you can have a conversation that is seamless and not fake, genuineness is quite important.

“The way you can get people to connect is: You’ve got a lot of stuff that you want to say. Start under the assumption that people actually don’t give a shit about 95 percent of it. And then see which are the bits that might overlap. This is where the understanding of the audience really comes into its own. It forces us to think before we jump to execution. The quest for relevance is vitally important.”

Why are people to connect with a brand/band though? John thinks this is one of the most underused questions when planning an approach. Why is it that they do specific things? He gave an example: „We would normally take a record to radio because we always believe that radio is the thing that breaks the record. But if my core audience, my phase one audience – the people that are gonna give that band its first lift – are on Spotify, what am I doing on radio??“


ENGAGEMENT AROUND ARTIST IS KEY

„The thing is that you don’t start with a conversation around a product. The consumption of the product is the end point of a journey where you built an engagement and a fan. So again, for us that means that when we sit down and do our plan around our next Robbie Williams album, we start with „How are we gonna maximize the engagement around Robbie Williams“? because that will then sell us albums. Not „Okay, we’ll be releasing in a week in November, eight weeks out we need to be here, here and here“. So we’re not doing product launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement around an artist.“

 

ABOUT THEIR ARTISTS‘ SOCIAL MEDIA CHANNELS

„We run most of our artists social media channels or at least their official  pages, so we are involved in all of those conversations.“


Shocking, I know.

Based on the situation we face in this fandom,with this band, feel free to draw your own conclusions about what this information means.

HERE ARE MY KEY TAKEAWAYS:

1.       It’s not news at all, but the existence of their own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies are tightly tied to that fact. Collaborations or artist interactions such as Louis/James Arthur or One Direction/ Little Mix are most likely the result of a data-driven analysis of whose fan groups are similar and whose are likely to be open towards that particular other artist too.

2.       Again no news, but the example of Snoop Doggy Dog shows that there are strategies behind even the most random photos. Often placements of specific pictures or stories serve a wider purpose. Hello pap walks, hello b**ygate, hello Louis Twitter, hello Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his first album drop.  

3.       The decision to not promote Louis‘ song could very well have been a logical outcome of the team asking themselves the question „Why?“: Why should we promote his song with huge effort when we KNOW his own fans are going to do it passionately, especially if they think  we don’t give a shit? Why not playing that game in order to make them promo it the hardest way they can?“ Why indeed??

4.       One Direction is a huge deal for Sony. John was talking about a lot of bands during his speech but whenever he was talking about major acts, he always listed One Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped them at least 5 -6 times in a 60 minute speech. He really didn’t have to because the audience was in no way whatsoever a target audience. So yes, they clearly have been and are a very huge deal for them.

5.       The part about social media? Well :))))))

2

Coming from the abortion storyline of Season 3, I think it’s extremely important that the writers included so much on Princess Carolyn’s miscarriages. The shame-free portrayal of Diane’s abortion directly contrasts with PC’s experience, especially as she struggles alone. I think it’s significant that everybody has an opinion in the abortion episode, everybody has some anecdote or comfort to give. Whereas PC is offered little to no direct support or acknowledgement. Her doctor treats her as callously and devoid of empathy as Diane’s did to her, except here we had no one speaking up, no one speaking back. She is given blame and no actual advice or help, emphasising the complete lack of support on offer for a lot of women who suffer miscarriages. Even well-meaning Todd is at a loss for words when trying to think what he should say to her at the apartment. Most heartbreaking of all perhaps, is that PC is well aware of the connotations of what has happened to her, she expects to be judged, she expects to be seen as weak and pitiful and incapable. PC’s storyline emphasises how far we still have to come in making a ‘miscarriage’ more than just some dirty word or something that women feel they have to hide.

3

Made a little Screen Direction 4 Beginners thing in a twitter conversation today, figured I could post it here too. Obviously it gets more complicated than this when you’re in the trenches and there are reasons to intentionally break the line or establish new lines via things like eye direction if you’re doing something that requires a new composition, but this is the most basic possible way to explain using the 180 line to keep harmonious screen direction that won’t look jarring to your audience.

A thing that can help if you’re having trouble getting your head around composing a scene without crossing the line; “pretend you have to work around a live studio audience”. Alternatively; “pretend you have a shoebox diorama you’re posing out dolls in”