With the hopes of turning their site into a daily destination, LinkedIn has launched LinkedIn Today, a social news product for business users. It’s a social newspaper that attempts at delivering unique insights about users’ business connections. It takes into account what industry professionals are interested in, what your connections are looking at, and what stories have been recommended or posted on social media sites i.e. Twitter and Facebook. It’s a service that attempts to combat information overload by picking out the most relevant stories and is not simply a news aggregator.
Users can search stories based on news source or by industry and can check their top headlines on LinkedIn’s iPhone app and on twitter feeds for each industry. LinkedIn today currently only touches on 22 industries as there is not enough information to build a good enough product on lets say the agriculture industry, but have hopes to keep expanding.
The whole point of products like LinkedIn Today is to keep the pulse on what your network and industries are talking about, says Deep Nishar, LinkedIn’s Senior VP of Products & User Experience.
In the past it seems that most people used LinkedIn as a simple way to network, stay in touch with past colleagues, and even search for new connections to help grow business. Since notifications can be linked with a personal email, LinkedIn was most certainly not a frequently visited site for most and it will be interesting to see if LinkedIn Today will become another daily destination for the internet and news obsessed.
Read More: Fast Company’s Most Innovative Companies: LinkedIn
RSS feed: http://marketsharing.tumblr.com/rss