Analysis of a Successful LinkedIn Pulse Post

“I’ve been on LinkedIn as long as I’ve been writing digital content professionally. Publishing on LinkedIn Pulse seemed like a natural fit.” 

Have you taken advantage of LinkedIn’s publishing platform yet? Tara Clapper shares the keys to a successful Pulse post.

Be social - parte II

“Nell’era digitale scrivere sui muri non è normale”, così recita un avviso pubblico del Comune di Viterbo. Perché imbrattare i muri se strumenti come i social media ci permettono di condividere messaggi e informazioni con un pubblico sempre più numeroso?

In effetti non ce n’è motivo. I social, come abbiamo ribadito nel precedente post, ci permettono di intavolare conversazioni di nostro interesse, promuovere un progetto, un marchio, raccontare storie con immagini e parole.

Dopo aver parlato di Facebook e Twitter, approfondiamo ora l’uso di Instagram e Pinterest  e apriamo una breve parentesi sull’utilità di LinkedIn.

Come ci ha spiegato Francesca Ventura, architetta dell’informazione presso Engineering, nell’ambito del progetto Empower Woman Together, Pinterest e Instagram sono due piattaforme utili soprattutto a chi lavora o ama comunicare attraverso le immagini.

Instagram

E’ un social network che ti permette di scattare, modificare e caricare foto o video inserendo anche  le didascalie. Il suo utilizzo risulta molto più semplice da app mobile che da pc.

Come per Twitter, Instagram permette di seguire liberamente tutti gli utenti, senza l’autorizzazione degli stessi. Si può, così, costruire la rete di “amici” di cui vogliamo sbirciare le immagini cercandoli dall’account Facebook, Twitter o attraverso il nome/nome utente.

Creata la rete, si passa all’azione. Per scattare una foto o registrare un video basta pigiare sull’icona che raffigura la macchina fotografica. La peculiarità di questo social network è la possibilità di applicare dei filtri alle immagini e ai video. Per farlo basta cliccare sull’icona che raffigura nove piccoli quadratini. Gli effetti che si possono creare sono davvero tanti ed è facile, scorrendo, individuare quale fa al caso nostro. E’ possibile, inoltre, aggiungere anche una didascalia all’immagine inserendola nel campo “Cosa?”. Usando gli hashtag (#) la foto viene inserita in un canale di ricerca per argomento (come per Twitter). Instagram usa anche la funzione tag, per inserire i nomi degli amici sulla foto. Se si preferisce si può aggiungere all’immagine anche la localizzazione. Perfezionata l’immagine si passa alla pubblicazione e alla condivisione attraverso altri social.

Se vogliamo limitare la visualizzazione di una foto a pochi utenti basta usare la scheda Direct da cui è possibile selezionare i follower con cui vogliamo condividere la pubblicazione

Anche Instagram permettere esprimere un proprio giudizio con “mi piace” o “commento”. Per mettere “mi piace”,  basta toccare due volte una foto o un video oppure toccare l’icona a forma di cuore sotto il post. Per commentare, invece, bisogna cliccare sull’icona a forma di fumetto con il cuore al centro e scrivere quello che si desidera. Se vogliamo menzionare nel commento un amico o rispondere a qualcuno, bisogna mettere @.

Per alimentare la “conversazione” su Instagram basta una pubblicazione e un “repost” al giorno.


Pinterest

“Pinterest ti aiuta a scoprire e salvare idee creative”: così la piattaforma si presenta ai suoi nuovi utenti. Ma come funziona?

Ci troviamo ancora una volta di fronte a un social network con un forte impatto visivo che comunica attraverso le immagini e i video. A differenza di Instagram che permette di condividere le nostre foto, Pinterest si basa sull’idea di mettere in condivisione i nostri interessi e di organizzarli in categorie attraverso le bacheche.

Dopo aver effettuato la registrazione, la piattaforma ci chiede di scegliere 5 bacheche che abbiamo intenzione di seguire. Solo dopo è possibile personalizzare il nostro profilo. Fatto ciò, si passa alla parte più divertente e interattiva.

Cliccando sul proprio nome utente, si accede alla propria pagina dove è possibile creare e gestire le bacheche. Ad ogni bacheca bisogna attribuire un nome, in modo che la piattaforma riesca a indicizzare meglio le immagini contenute. A questo punto iniziamo a “pinnare”. Ma cosa significa? Il pin è letteralmente una puntina con cui si appendono virtualmente delle immagini in bacheca. l’immagine va a finire nella bacheca da noi indicata. A ogni immagine si può esprimere gradimento con “mi piace” o cliccare “visita il sito” per essere reindirizzati al sito che la ospita. Si può usare il tasto “invia” per girare la foto o il video ai nostri amici o “condividi” per condividere l’immagine su altri social network. Ogni pin può essere, inoltre, commentato nell’apposito spazio presente sotto a ogni immagine.

Le immagini che ci interessano possono trovarsi o tra i pin dei nostri amici, o attraverso il motore di ricerca interno alla piattaforma.

Può, con l’esperienza, interessarti condividere nella tua bacheca un’immagine individuata sul web. Ebbene, anche in questo caso è possibile fare un pin. O direttamente dal sito, se lo prevede, o impostando il browser di ricerca per pinnare.

Infine c’è anche la possibilità di caricare le proprie foto aggiungendo un pin dalla propria pagina profilo con una breve descrizione.

Considerato che si tratta, sia per Instagram che per Pinterest, di social network che parlano per immagini, è facile comprendere come grandi marchi e aziende che vendono prodotti dal forte impatto visivo abbiamo subito ceduto alla tentazione e creato un loro profilo.


LinkedIn

Dedicato al mondo del lavoro, questo social network ha lo scopo di creare reti professionali per la condivisione di idee imprenditoriali ma anche per la ricerca e l’offerta di lavoro.

La prima cosa da fare, una volta effettuata l’iscrizione alla piattaforma, è scrivere un dettagliato curriculum vitae, prestando molta attenzione soprattutto al resoconto che ci viene richiesto all’inizio e non dimenticando di inserire i link di nostri siti e blog. E’ fondamentale, inoltre, aggiungere la nostra immagine di profilo (avatar). Si tratta, insomma, di un curriculum vitae 2.0.

Ma quali servizi offre questo business social network?

La possibilità di:

Collegarsi in automatico a dipendenti e collaboratori della propria azienda e di seguire altre aziende

aderire o creare gruppi con persone che condividono le nostre stesse passioni

segnalare una persona di talento di fronte a un pubblico aperto (recommendations secondo il modello anglosassone)

Come per gli altri social, LinkedIn offre una bacheca nella quale ritroviamo gli aggiornamenti del nostro network professionale. Inoltre, attraverso il motore di ricerca interno alla piattaforma, è possibile cercare le offerte di lavoro relative al nostro settore di interesse o, se siamo un’azienda, offrire lavoro con la pubblicazione della “vacancy.”.

L’anima di LinkedIn è comunque rappresentata dai collegamenti. Stabilire contatti con altri utenti che hanno connessioni con la nostra professione può favorire la nostra carriera e può permetterci di trovare più facilmente una nuova opportunità di lavoro.

Per un uso ottimale di questo social è fondamentale aggiornare spesso il profilo, condividere notizie relative alla nostra professione e creare connessioni tra LinkedIn e gli altri social.

Per chi fosse interessato, LinkedIn offre anche un servizio a pagamento con funzionalità aggiuntive.

Arrivati a questo punto potreste provare una sensazione di sconforto: gestire tutti social può risultare impegnativo, ma non impossibile. Bastano poche ore al giorno e un po’ di dimestichezza. E per chi volesse diventare davvero social, Francesca Ventura consiglia di utilizzare Hootsuite o Sproutsocial, software di gestione di più social network contemporaneamente.


di Monica Mastroianni

medium.com
The Best Ways to Consume the Web
With the constant stream of information coming from every device we touch, it’s understandable that our brains are alway…
By Clayton d'Arnault

This is an interesting article about how to feed your hunger for more information.

What I personally tried is:

- FEEDLY

- SOCIAL MEDIA (for marketing insights: Twitter, LinkedIn)

- STUMBLEUPON (I love it!)

This has been a long week away from the grind but, still ironically the things that I do for fun are work so it’s like I’m never truly off the clock. This is my passion combined with my gift. I am 💯% content with it being that way because I know I am built for this.

Things to take into account this week the great awakening, the rise in levels, Independence Day, closer to my gold mark at Starbucks, and last but definitely not least managed to finally get the one part of the nuke combination that I righteously needed on tap; the solid state hard drive for my other Mac that will be the workhorse for music production & possibly gaming through steam. I have put in a lot of man hours to get to this point of operations and so far things look to have a great insight. LinkedIn is really surprising me and also happens to be a cool way to showcase progress and social structure ascension on my careers path. I still haven’t heard back from Playstation yet but I have the highest regard that all of this momentum and drive will bring the opportunity my way full speed. I got a new class coming up this upcoming week called Innovative Public Relations Tools & Resources. I look forward to adding these new skills to my load out and expanding on my skills even further.

Yes, its a #HOLIDAY… A MUST SHARE - I had an amazing meeting with @Erin Thompson today to learn more about #PostPilot ! This is amazing! It is a Fresh, #Automated Social Media anyone can afford! #IT #Monitoring #Partnership #Follow #Business #Marketing #Twitter #Facebook #LinkedIn #Google+ #Afford - Are you ready to #GROW your #SocialMedia #Following now ? CLICK HERE TO LEARN MORE =>https://www.facebook.com/mypostpilot?fref=ts

Motivation

WWW.MARKORMROD.COM

One of the things that I get asked about by people way more than anything else is motivation. A lot of people ask me have I always been driven? What is it that motivates me & in particular how do I continue to maintain my motivation day in, day out? Well there are lots of different answers & there are lots of different ways that I do it personally & I’m going to visit these different methods & techniques in other blogs that I write but I thought that a good place to start in this blog might be with defining what motivation actually is & looking at how I personally maintain mine day after day to keep me driven & on track to achieve all of the things that I set out to accomplish.

When I typed, “what is motivation” into Google the first thing that came up was this definition from BusinessDictionary.com that said

Motivation is a combination of…

“Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal”

I’d say that pretty much sums it up. It’s that mixture of internal & external stimuli that gets you fired up & excited inside & often feels like you’ve been given a shot of adrenaline when your bodies entire chemistry changes and you feel like you’ve been given that extra boost that you need to get you closer to where you want to be.

Now different people experience the world in different ways & through different modalities. Some people may be more visual (what they see), some may be more auditory (what they hear), some may be more kinaesthetic (what they feel) whatever modality is dominant within you will have the greatest influence over how you experience the world around you & how you become motivated. In my case I am extremely visual, for me seeing things motivates me, imagining things motivates me & in particular envisioning what I can create & achieve really motivates me & so that’s how I keep myself driven by flooding my brain with visual images of what I want to achieve, what it is that I want from life & ultimately the type of person that I want to become.

Now a few years ago I was introduced to these things called ‘vision boards’. If you’ve never heard of them at their most basic they are a collection of pictures, quotes or texts that an individual collects & turns into a collage that helps to inspire & motivate them & in many cases they can be a sort of visual wish list for things that they want to achieve or attain throughout their life. For some people it may be picturesque views of countries that they want to visit, for others it may be fast cars, big boats & lots of money (there’s nothing wrong with that) & for other’s it may be pictures of their family having fun & all being together, it could even be a combination of lots of different things that are important to the creator, the important thing to remember is that it’s a very individual thing.

Now to start with I was very skeptical, my opinion was that it was a bunch of wishy washy rubbish & a waste of about 4hrs of my life & not something that I really had anytime for but being a fairly open minded individual I thought “what the hell, I’ll give it a go” and so I did. The vision board I designed a few years ago had, and still does have a very positive impact on my life & hangs on my office wall at home as a constant visual reminder of what it is I want from life and what it is that motivates me.

What I’ve found over the years is that whatever you focus on in life is what you tend to experience. A great saying I love is “where focus goes, energy flows” which basically means that whatever you focus on in life you usually tend to experience, feel & often achieve. For example I used to very often get up in the morning, flick on the TV & start to get ready for my day by watching & listening to the news. It took me a little while but I started to realise pretty soon that the first thing I was doing in the mornings was feeding my mind with a ton of negativity & garbage that I was hearing from the TV & that it actually started to reflect in how I felt & how I went about my day & I used to leave the house not feeling very motivated at all because what I was focusing on was all of the bad things that were happening in the world. My days were being started with wave after wave of negativity & doom & gloom so as soon as I began to notice what was happening I switched from watching the news in the morning to watching something that would make me laugh or maybe something on YouTube that was educational or informative & the difference was huge. I started to realise that by starting my day off watching & listening to things that put me in a good and positive state it made me feel better & as a consequence made me more focused & more motivated to go out & achieve what it was that I set out to achieve that day.

Now being the kind of person who’s mind never stops ticking I started to wonder how could I take this further for those times when I’m not at home & could do with that boost of motivation. Now one things I did (which I don’t think most of you could do for obvious reasons) was to transfer some of the images from my vision board onto my prosthetic arm! I had the images turned into a collage, a friend of mine printed them onto vinyl for me & then heat wrapped them & stuck them onto my prosthetic. The pictures I have on my arm are of men that inspire me & who have in my eyes came from the very bottom & gone on to achieve greatness. Those men include Arnold Schwarzenegger, Bruce Lee, Dwayne ‘The Rock’ Johnson, Sylvester Stallone & Anthony Robbins, all men I admire who (if you’ve read their autobiography’s) had a vision for what they wanted from their lives & consistently took action & moved forward no matter what people said & no matter what adversity they faced until they got to where they wanted to be, that for me is extremely motivating & I am reminded of exactly who I want to be every time I look at my arm. Now although that may not be something you can all do (and I really don’t recommend tattoo’s, mine can be peeled off!)  another method which I found VERY effective at keeping me inspired and motivated every day was through using social media.

Now for those of you that already follow me on social media you’ll know that I have a personal Facebook account, a business Facebook account, a Twitter account, a LinkedIn account a Tumblr account, a YouTube account & a profile on Instagram!!! Now from time to time as I flipped from one account to the other I started to realise that there were certain platforms that I preferred using to others because of the way that they made me feel whilst I was looking through them & then all of a sudden I realised that my social media accounts were in fact just like mobile vision boards. I would look at my Instagram account & see the profiles I followed which included health & fitness pages, inspirational story’s & others to do with Entrepreneurs, success & motivation & it made me feel driven, focused & like anything was possible. Then I’d look at other accounts I had & have things pop up on my news feed about the latest act of terrorism, the poor state of the economy, horrible stories about horrible people or just a bunch of people complaining about how hard their lives were or airing their dirty laundry on-line & a whole load of other stuff that I really didn’t want to read but was having forced in front of me whenever I was browsing which made me feel drained & lifeless, but then I had a brainwave!!! I went through all of my social media channels over time & started to get rid of anything that I didn’t want to see & replaced it with the things that interested and motivated me. Eventually I filled all of my different social media platforms with as much positivity as I could & with content that inspired me & information that would drive me closer to becoming who I wanted to be & to achieve the things that I wanted to achieve, I even put wallpapers & screen-savers on my phone, laptop & desktop so I was constantly flooded with motivation wherever I looked.

Now I don’t recall having ever heard anyone talk about this before but to me it just made sense, flood my social media with as much motivational content as possible to help me stay focused & in the right state of mind for as much of the time as possible & use it as a source of inspiration whenever I needed a boost. 

Now this is something that anyone with even just one social media account can do, remember you are in charge of what you feed your brain with. I know that as you read through this most of you will sit there and think “Oh yeah he’s right, I remember that time when I saw this I felt X & that time I heard that I felt Y” its common sense its just that a lot of the time we don’t sit there and think about it, so think about it! If you constantly put yourself in a negative environment & flood yourself with negative stimuli how do you think it’s going to make you feel? But on the other hand if you consciously make an effort to bring more positive & motivating stimuli into your life what kind of an effective do you think its going to have & over time by doing it more & more often how much more enriched do you think your life can become. Believe me when I say that small steps like this compounded over time lead to huge change so why not try it today. 

Platforms like Facebook have options now where you can un-follow friends but not necessarily un-friend them if they happen to be particularly negative, it doesn’t necessarily means isolating yourself from those that you care about. Have a clean sweep of all of your social media, leave groups or pages that aren’t relevant & join ones that are, maybe even sign up to some specific email newsletters that deliver interesting & informative content relevant to you. Create a positive & nourishing environment around you both off-line & on-line, you’ll be surprised at the difference it makes especially if you spend as much time on social media as I do.

If you are perhaps more auditory & hearing things motivates you then why not fill your iPod with the right kind of audio books, podcasts, music etc… that makes you feel great & listen to it whenever you need a pick me up (or my advice is first thing in the morning). If your kinaesthetic find a way to surround yourself with more of the things that make you feel good as often as you can, whatever modality is dominant in you do what you can to bring more positivity to that area & see the difference it makes.

Now this is just one of the methods that I use to keep myself constantly charged, energised & motivated. As I said at the beginning there are lots more techniques which I am going to blog about over time but for now if this is something that you don’t already do then why not give it a try, I’ve found it to make a huge difference in my life & its my hope that it will do the same for you in your life.

Since making this discovery I even started a new Instagram account called @Inspired2Achieve which I am filling with motivational stories, quotes from famous people & inspirational content to do my best to motivate others & give them that motivational boost when they need it, you never know how much of an impact it could have on a complete strangers life.

If you want to read a bit more about vision boards then check out this article in the Huffington Post & remember it’s completely individual to you. I made mine to motivate me & inspire me & push me in the direction of becoming exactly the kind of person that I want to be. If you decide to make one or if you start to modify your social media do it in a way that makes YOU feel like the ultimate version of yourself all of the time.

http://huff.to/1APQyzc


If you liked this blog then check me out on:

Facebook: Mark Ormrod-Motivational Speaker 

Twitter: @MarkOrmrod

Instagram: @MarkOrmrod 

YouTube: Mark Ormrod

LinkedIn: Mark Ormrod


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Der Social Media Timer - Wann soll ich am besten Posten?

Einige Leute haben sich gefragt, ob es wirklich darauf ankommt, zu welchem ​​Zeitpunkt Social-Media-Beiträge gepostet werden. Darum habe ich den Social Media Timer

GoCardless Founder Tom Blomfield’s New Startup Is A “Full Stack” Mobile-First Bank

We currently knew that GoCardless founder Tom Blomfield was working on a brand-new U.K. financial startup, yet now, many thanks in component to a loud collection of Tweets from financiers, designers and also the business’s very own Twitter account, more details have emerged.

Dubbed Mondo, the start-up is described as a “full pile” and also mobile-first bank, in referral to that it isn’t really merely a mobile application piggybacking alreadying existing financial software or an existing financial institution in order to supply a far better User Encounter. Rather, my understanding is that the firm’s plans and accompanying technology is considerably more ambitious.

In addition to applying for a full banking license in its very own right– implying that it will have the ability to generate earnings through offering out financial institution deposits– Mondo is hectic creating its own complete stack financial software program from square one.

This is allowing the firm to develop exactly what Blomfield calls on his LinkedIn account a “clever” bank, regarding features that typically aren’t always feasible simply by connecting into tradition financial software program and also infrastructure that typically dates as far back as the 1970s.

In screenshots shared on Twitter by Elieen Burbidge– a partner at Greater london VC law firm Interest Funding, that TechCrunch has learned is Mondo’s single seed capitalist, having actually signed a term sheet “in the millions” as well as completed a financial investment in April this year– we could see a number of the financial app’s innovative attributes. These consist of realtime reporting of withdrawals, geolocation-marked purchases, and peer-to-peer payments.

Realtime reporting of cash withdrawals

Geolocation-marked spending

Peer-to-peer payments regarding Emoji!

And Mondo developer James Nicholson reveals there is the inescapable Apple Watch app in development, too.

Apple Watch app

Mondo Vs Starling

What makes the Mondo story much more appealing– aside from providing exactly what looks like much-needed innovation in the consumer financial industry– is that it isn’t the just complete pile and also mobile-first banking startup in the U.K.

A direct competitor is Starling (formerly Bank Feasible), which Blomfield assisted begin just before “tensions” led him to venture out on his own, taking 3 of Startling’s team with him, according to a February report in the FT. One of those is Mondo co-founder and CCO/Head of Product Jason Bates.

Like Mondo, Starling is additionally making an application for a U.K. financial license. The firm, founded by Anne Boden, a financial expert which was formerly COO at Allied Irish Banks Plc., has actually elevated ₤ 4 million to day. Nevertheless, it’s my understanding that Starling is in the process of elevating a further ₤ 12 million to help sure up its financial certificate application and also all set for launch.

After regulatory modifications introduced in July 2013, a candidate actually only needs ₤ 1 million in capital, however also needs to offer a business plan as well as assurances it could stay solvent. Therefore, it will certainly interest see just how quickly either firm has the ability to acquire regulator authorization and if they secure additional financial investment beforehand.

Alongside Blomfield as well as Bates, Mondo’s various other founders are Paul Rippon (previously Head of Financial Workflow at Allied Irish Financial institutions), Gary Dolman (recently CFO ABN Amro UK), and Jonas Huckestein (recently founder Hipdial).

Meanwhile, in an e-mail Starling’s Boden tells me:

As an individual that has actually invested her entire profession in financial and innovation, I have actually been enthusiastic regarding transforming this sector. I am the firm’s founder and also am sustained by a group of experts that have comprehensive know-how and encounter working in the financial as well as technology industries.

We have lately made a variety of high account visits in key areas of the business, with John Humpish being appointed Chief Commercial Policeman as well as Head of Advertising and also Paul James Principal Operating Officer. Paul is leading the technology obstacle as well as brings onboard years of financial as well as technology experience from his time at HSBC as well as Merrill Lynch. He has joined us from Calastone, the Tech50 firm where he was COO for three years.

How To Criticize or Tell Someone A Truth

How To Criticize or Tell Someone A Truth

Enjoy the Podcast or the Written Word (transcribed) https://carmenlezeth.files.wordpress.com/2015/07/how-to-critisize.wav * Most people, when hearing something critical do the very normal thing of becoming defensive.  It doesn’t matter how gently you tell someone something — when you’re pointing out that something is wrong, our natural instinct as humans is to defend ourselves. I got an email…

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LinkedIn Marketing roles NYC Cover Letter/Resume

To: Jeff Weiner

Dear Mr. Weiner:

I really love LinkedIn and the company’s products.

LinkedIn is a great company.

I am interested to learn more about marketing roles at LinkedIn in New York City. Prior to teaching, I had a career in outside sales and marketing. My LinkedIn profile has more information on this. There you will find references and recommendations along with my writings on Sales, Marketing and Social Media. http://www.linkedin.com/in/dangalante

My Education, Sales & Marketing Experience would make me a great asset to LinkedIn.

Please find my resume here.

I look forward to hearing from you.

Thanks,
Dan

Dan Galante