🌻 TIPS for sorority marketing online & in-person! 🌻
Q: I’m my chapter’s new marketing chair, so basically I’m in charge of social media and marketing our chapter to the rest of our school community, which is especially important for fall recruitment. It’s a new position in my chapter so I haven’t really had anyone really tell me what to do or how to do my job. Do you have any tips or advice? I also have a small budget to spend on Marketing and I’m not sure what to spend it on!
A: Marketing is becoming more and more popular with sorority chapters. For ease, break it down into two categories ~ electronic and in-person. Below are some examples of things to become involved in to promote your chapter to other greeks, your college community and PNMs. Some things don’t cost anything but time. I would spend the budget on promotional give-aways, tent & tabling equipment, displays, a quality banner, and other visual necessities.
🌻 Chapter Marketing ONLINE: 🌻
A chapter website updated annually.
A page or listing on the Panhellenic Council/Greek Life portal on the University website.
Listing and information on the Panhellenic Council website.
Listing and information in the Recruitment Handbook.
Chapter Facebook page updated regularly.
Chapter Tumblr blog with creative photos of your sisterhood.
Chapter Instagram with occasional photos.
Chapter Twitter with membership & recruitment announcements.
Inclusion in any campus-wide websites or social media where you can reach non-greeks too.
Submit photos and content to your National organization to be included on their social media and magazine.
Interact with your National facebook page.
Make contact with local media, to get your sorority noticed in the community for your big fundraiser or gala event.
Consider a electronic newsletter for your chapter through a site such as Constant Contact.
Maintain several chapter email date bases for communicating with other chapters, members and PNMs.
Update your sorority graphics and social media images. Make an attractive Facebook cover photo, Tumbler icon and "go greek" designs. Get creative! Browse the sorority sugar blog and Instagram for ideas.
Encourage your members to personally promote the chapter online, be guest bloggers, pin photos on Pinterest, post photos on Facebook and become individual social media ambassadors for the sorority.
🌻 Chapter Marketing IN-PERSON: 🌻
Host a display table at any/all Freshman Preview events.
Hold open houses when other chapters do.
Be a part of Freshman Orientation.
Volunteer to help with Move In Days (in your greek shirts).
Host a display table at Meet the Greeks.
Host a “give-away” table on campus several times a year where you give away donuts, popcorn, or cookies for positive PR.
Partner with the Dorms on spreading chapter information.
Advertise in the school newspaper, magazine and other campus publications.
Join the Panhellenic Council in advertising in the Alumnae Magazine.
Organize highly visible fundraisers that create buzz and get noticed. Include all students in raffles and contests.
Volunteer for campus-wide events, serving as ushers or helpers in your greek apparel.
Hand out promotional materials like sorority pens, stickers, decals, buttons, magnets, plastic sunglasses, foam fingers, etc…
Wear sorority buttons for tailgating and game days.
Purchase a sorority tent with your chapter name printed on it for tabling events.
Freshen your large lawn letters with new paint. Display them at every opportunity.
Update your chapter apparel and make sure everyone is maintaining sorority standards while in their greek letters.
Attend sporting events and competitions in your chapter apparel.
Wear your letters on campus every Wednesday.
Extend an open invitation to alumnae to participate in chapter activities and help spread the word about everything your sorority does. Enlist them to spread positive word of mouth.
Make announcements on the campus radio or TV station.
Partner with other greek chapters on fundraisers to elevate your profile.
Hand out flyers and/or treats where female students congregate on your campus, or around campus. Don’t forget the favorite off-campus hang-out spots.
Hang banners and signs where your target audience will see them.
Host bake sales, holiday sales and other small events throughout the year to keep your name visible.
Get local sponsors for your next philanthropy fundraiser and include their logos on your event tee shirts and banners. Share the shirts with your community partners.
Always have sorority promotional favors ready to hand out at every luncheon, event, or project. Give them to your charity partners as well.
Have a presence at greek sporting events and fly your sorority flag proudly.
Accept social invitations from other greeks and ATTEND, Keeping your social obligations and being involved in the greek community is very important for your chapter reputation. Isolation is not viewed favorably by other chapters.
Support fraternity events and cheer them on.
Compete in greek week, greek sing, lip-sync, marathons, etc…
Establish a roster of member’s High Schools. Use the HS list to network with incoming freshman who might be qualified PNMs. Use your sister’s connections to their best advantage. Same goes for alumnae.
Work with your members who are Campus Reps to hold trunk shows at your sorority house. Welcome all shoppers warmly. Invite non-greeks too.
Partner with your local Lilly Pulitzer store (or other favorite dress shop) for a girl’s shopping event. Invite non-greeks and/or other sororities.
Capitalize on your philanthropy connections and the national marketing they can offer. Make sure your volunteering is publicized as well as your fundraising. Tap into any PR resources your charities have.
Utilize your national headquarters’ publicity connections as well. Get your Advisor involved with your new marketing efforts.
Partner with your Panhellenic Council on some marketing efforts to save money. If all the chapters participate, everyone spends less.
Encourage individual members to represent the sorority when they are serving as campus tour guides, working in the book store, attending club meetings, singing in the choir, playing sports, cheerleading, serving in student government, competing in pageants and everything else they do outside the chapter. Each activity is a chance for positive chapter promotion.
🌻 Links to MORE helpful sorority PR/Marketing posts: