the industry’s most talked about fashion & lifestyle trade show was hosted this july at pier 94. we loved meeting up with new friends and seeing old faces while showcasing the exciting styles we have in store for 2015 within the show’s freedom hall space, curated by ouigi theodore.
“For me, it started with the bike. I originally bought the 1978 Yamaha XS750 as something fun and reliable (ha!) to get around on.
The bike has a cult following, for its “personality” (read as: quirks and engineering at times that seems to make no sense). I had some mechanics tell me the best thing to do was, “Dig a hole and bury it” and of course you get the whole “two wheeled death machine” vibe. However, when it’s tuned, it’s a beautiful machine.
What began as nostalgia, morphed into the constant “little fixes” (read: money pit) and finally after a year or so, with some really gracious friends and a lot of elbow grease, this thing become my main mode of transportation and I wanted to do something with that.
Last February, Gabe (of The Brooklyn Circus SF) and I dreamt up this little idea and P.F. Flyers was a natural fit. Authentic American Style to me isn’t just apple pies, eagles and the stars and stripes but learning experience, optimism of adventure and the likeminded people you gravitate towards along the way.
#RoadToFreedomHall is the result; a three day, 1100 mile journey by motorcycle through four states and ending at one of the most important fashion industry events, Liberty Fairs - Freedom Hall.
But this isn’t just about me or the bike.
This is about you.
This is an open invitation to you in Authentic American Style. Share your journey on the #RoadToFreedomHall and whether it’s on two wheels, two wings or something in between, privilege that experience.”
A: Out on a horse ranch in Pagosa Springs, Colorado, decompressing from the tradeshow madness and a 2000 mile motorcycle trip we call Road to Freedom Hall.
Q: Where did you grow up?
A: I was raised in Sacramento, California, the state capital no one knows of and anyone who’s from there is usually trying to get out, but I think it’s a great city, and kind of going through a little revival right now.
I was fortunate to grow up skating with some amazing friends many who I still talk to everyday but I moved out to Oakland/Berkeley for school and I’d say that’s where I really “grew up” I think if I end up back in California, Oakland is where I wanna be.
Q: What do you do for a living – what are your hobbies – how closely do these two overlap?
A: That’s a hard one, I just started (literally yesterday) with Parelli Natural Horsemanship as Brand Strategist / Creative Thought Partner, which translates to everything from guidelines to photography to short films and creative content, but I’m also the photographer for The Brooklyn Circus and do creative consulting for small brands.
I’ve always had a ton of interests and I thought for a long time that I had to pick one, but finally found a common thread in the simple question of “ Why does what you’re doing/creating/producing matter? “ and on the business side, “Why does it matter to other people?“
So I guess in short, I try to answer that question for myself and other people.
In my free time wrench on vintage motorcycles, read, watch my wife laugh at me while I try to ride a horse (that’s what she does for a living) and overthink things (that’s what UC Berkeley does to you). Oddly enough, they overlap, for me I’m striving to answer that question and I feel constantly pursuing in as many aspects of my life brings it all together.
Q: When did your relationship with PF Flyers begin?
A: The Sandlot, I loved that movie as a kid, but I picked up a pair a couple of years ago at The Brooklyn Circus SF, since then I can’t quit em.
Q: What is your life motto?
A: “My belief to be sure, can’t be optimistic - but I will posit life (the real, the good) in the self-governing resistance of the ego to the world. Life shall [be built in] doing, suffering, and creating.” - William James