Tumblr users are…
- 50% more likely to go to a political rally
- 2.2 times more likely to advise others on current events and politics
- 108% more likely to be registered to vote
I remixed this slide from a presentation by Tumblr’s Liba Rubenstein (libawr).
Note: These comScore figures compare Tumblr users to the “average user of the Internet between ages 18 and 34.” According to Tumblr, the 18-to-34 age segment is the platform’s largest — making up 41% of Tumblr users.