liba rubenstein

Tumblr users are…

  • 50% more likely to go to a political rally
  • 2.2 times more likely to advise others on current events and politics
  • 108% more likely to be registered to vote

I remixed this slide from a presentation by Tumblr’s Liba Rubenstein (libawr).

Note: These comScore figures compare Tumblr users to the “average user of the Internet between ages 18 and 34.” According to Tumblr, the 18-to-34 age segment is the platform’s largest — making up 41% of Tumblr users.

Sources: TED Open Conversation (one-hour video) on May 28, 2014, data from comScore and photo by James Cridland.

“We don’t have an army of lobbyists to deploy. We don’t have financial resources to throw around. What we do have is access to an incredibly engaged, incredibly passionate user base, and we can give folks the tools to respond.” — Tumblr’s Liba Rubenstein (libawr) on advocating net neutrality. Liba is quoted in The New York Times, which reports the FCC will uphold net neutrality on Feb. 26, 2014 and “approve regulating Internet service like a public utility, prohibiting companies from paying for faster lanes on the Internet.”

Watch on

Liba Rubenstein, Director of Outreach for Politics and Causes at Tumblr, and Jen Dulski, President and COO discuss online organizing for change with Alexis Madrigal at The Atlantic’s Silicon Valley Summit.

Seven days of news, one day at a time. 

  • Polyvore, the social e-commerce site, just arrived at the big purple Yahoo party.
  • Also new around here: Don Steele (dfsteele​) formerly at Comedy Central, joined Tumblr as our new head of audience development.
  • Smart guy Matthew Yglesias explained why he isn’t looking for a job outside of digital media just yet.
  • Over at The Guardian, a profile of GIF Artists Collective, a community-driven project to promote the best GIF artists on Tumblr and the whole internet.
  • PopSugar is cool boots af. You could be too.
  • Tumblr is #feelingtheBern and it feels so good. Our love affair with Bernie Sanders via Vanity Fair (vanityfair) and our intrepid head of public policy, Liba Rubenstein (libawr).
  • Plus, everyone’s favorite scientist, Bill Nye, did an Answer Time to promote his new film, smartly titled The Bill Nye Film. Background and more here.

Image by pi-slices via gifartistscollective