About Zayn's mentions in Liams promo - maybe that way the plan. To say some harsh things and then some nice things. If it was only nice things, it would be ziam heavy, but the bad things get the ot4/larry part of the fandom happy as well. They will only ever remember the bad things, and the ziams will remember the good things, and forgive liam too. I don't think it was backpedalling, i think it was always the plan.
Pickle, I think you’re giving way more credit to Loammy’s team then probably was deserved? Because, hand to thinking boob - if that was their plan, it was nahhhht at all a good one, and warrants a big “Por que the fuck are you doing, bruh?” For all you’re saying that the Ziams are only going to remember the good things, let me tell you right now that the fandom sentiment seems to be a wary one, and you reallyyyy don’t need that on the week of a debut single release.
Timing wise, the comments came at the worst possible time: hours before the single release, and then the titanic comment came in the wee hours which compounded the issue. I would bet some hard earned tuppence that this was the Doyen Global interns reading fan discourse on Friday and Saturday:
At best, it was a super dick move to court controversial headlines (and in that respect it did work) but it backfired in the way that not only did Loammy manage to royally piss people off, what’s more is that Zayn got a worldwide support trend for hours on the back of that first comment - just hours before Loammy’s own release. No matter how close the ties Loammy and Zehn may have, I can guarantee you that Doyen Global was not thrilled that Zayn got a trend off of that.
I’m roughly 100% sure Doyen Global watches fandom feedback and at the very least did a thorough study of the fandom (as anyone would). It doesn’t take a top notch Business Hoe to see and recognize that not only are the Ziams probably one of the more dedicated sections of Loammy’s fanbase, but also, Loammy is targeting the very same genre as Zayn - there is serious fandom overlap there.
To break it down even more Business Hoe wise, Loammy and Zehn would actually be considered competitors - same type of music, same boy band, same target demo (and I know that both Doyen Global and Zayn’s social media managers are following Zayn and Loammy’s accounts respectively). What’s fucky about the whole thing is that it wasn’t just Ziams/Zayn fans’ asses that Loammy managed to chap - it was Harry fans and Louis fans too. The comments about Zayn were really the whole heart of the issue, though, and the timing of the
super obvious ohmygahhhhhd backpedaling Zayn positive comments felt like they had ran the numbers and decided they needed to do some damage control. Maybe it was their plan the whole time, but it was a super shit one.