Get to know YVYNYL
Last year, Tumblr polled 50+ music bloggers to find out their favorite albums, songs, videos and blogs on Tumblr. The blog they loved most was Mark Schoneveld’s YVYNYL. We had a chat with Mark so you can get to know the brain behind the blog.
When did you start your blog? What inspired you to do it?
YVYNYL: I started YVYNYL the day that Tumblr launched to the public. I already had another personal blog elsewhere so I decided immediately to use the Tumblr platform for blogging about music. In fact, I’ve been told that I have one of the oldest user accounts on the site.
Most exciting changes your blog has undergone since you registered for Tumblr in April 2007?
YVYNYL: My “Letters to YVYNYL” project is my most challenging time commitment, but by far the most rewarding. I love hearing what drives artists forward, and what makes them tick.
Who is this year’s Artist to Watch?
YVYNYL: Cemeteries, Postaal, Cross Record, Shana Falana, Redspenser are some young artists I’ve recently posted about on Tumblr, not surprisingly, ones with totally different sounds. I don’t really post on Tumblr like a game to win. It takes all types of artists to make the world go ‘round, an calculating winners and losers isn’t my favorite pastime. If I post about someone it’s because I was touched by their story, or understood their place in the infinite pantheon of music, or simply got their vibe.
Favorite new artists from home base Philadelphia?
YVYNYL: I’ve been a fan of Philly’s Hop Along, surf pop The Yetis, and indie rockers Cousin Brian. Watch Marian Hill (Jeremy Lloyd and Samantha Gongol) blow up. This is their year.
Who’s an artist, pre-2000s, that you think would have been awesome at Tumblr and why?
YVYNYL: I can’t help but immediately think of Sonic Youth because they had it all: a sound, style, and grace, but with a growl that would put you to your knees. Kim has like a million followers on Instagram because she just came out with an (excellent) book, but if the band came back together, they’d be slaying the Tumblr scene with historical images, sounds and stories of their rock star lives without a doubt.
Favorite song right now?
YVYNYL: “Sparks” - Beach House