It’s author, Sarah Hyndman, runs workshops and gives talks on the impact of typeface choices and is well versed in explaining how type can trigger particular emotional responses from readers and influence them. Her previous book, Why Fonts Matter, explores the theory behind this.
The book is not about teaching lettering or type design but concerns itself with exploring the various styles of typeface, and the impression that each leaves on your audience, through looking and drawing. It examines the shapes, details and categories of style that make up the endless representations of the Latin alphabet.
This particular way of learning resonates with me as I’ve found that my knowledge of particular type styles only crystallises after examining the details of related styles and drawing them. The book’s exercises are both fun and informative.
Sarah, mindful of her audience, introduces each type style and looks at the associations it evokes and the details that define it. She starts with what makes up a font family and moves through various font personalities, monograms, various serif and sans serifs styles and decorative embellishments.
For those starting their journey into the word of letters this book provides an excellent new way of exploring type.
Imagine: complaining about Loki's yellow cape to Tom
You glared down at your phone screen, eyes locked onto the offensive yellow of Loki’s cape in the early looks at Thor: Ragnarok. Most people thought you would have known all about it, as you were Tom Hiddleston’s girlfriend and a rising actress, but you had no such luck. You were discussing a contract with Marvel, and while you tried to get information about the third Thor movie, Tom made sure you heard nothing. He wanted the movie to be a surprise for you, as he knew you had a weakness for Loki.
As you walked along the sidewalk, you regularly glanced down at the photo. Tom looked fantastic as Loki, but you dearly hoped that the other side of the cape was green, or else there was going to be a mountain of angry letters for the costume designer. You made a mental note to stay involved in the designing of your character, if you and Marvel came to a contract agreement. You could hear the occasional murmur or camera click as you walked through the light crowd, which drew your attention away from your phone. The odd feeling of being recognized in the street momentarily distracted you, until your eyes landed on your destination: a lovely little teahouse.
You tried not to storm in, but as you were gracefully seated in the back room, your anger was apparent on your face. Tom had arrived before you, and when he looked up to your not-so-smiling expression, he knew that you were one of many who had seen the recently revealed Loki first-look. He chuckled nervously when you sat across from him, huffing lowly when your phone buzzed. You turned it off, before glaring at Tom, who offered you an apologetic smile.
“My dear, whatever is the matter?” He asked, ever the gentleman. He knew exactly what was wrong- you could tell- but he had always been gracious towards you. The sentiment melted away some of your anger, reminding you why you loved this dorky, glorious man… but you weren’t about to let him get away so easily.
“What’s the matter?” You began, giving Tom a moment to steel himself for the flood. “Loki’s cape, that’s the matter! I love you, but did you say nothing about it? Did anyone try to stop the fiend who calls themself a costume designer? It’s… yellow!” You stated, your hands swirling in elaborate gestures to aid your argument. “Loki’s signature color is green, and his palette is green, black, and gold. Yellow is not a part of that combination, and his green cape held so much… meaning! As the complimentary color to red, his cape represented his separation from Thor as a person… Two brothers, who were very much so opposites. Is yellow the complimentary color to red? No!” You ranted, not even looking at Tom at this point. If you had looked at his face, instead of focusing on your hands and memories from the MCU Loki scenes, you would have seen his struggle at holding back a massive grin.
“Darling, [Y/N], I am simply an actor. I don’t make the final decisions for Loki-” He began, but bit his tongue when you sent him a steely glare. Your nose was scrunched up in frustration, and he couldn’t hold back any longer. He let out his signature chuckle, closing his eyes and dipping his head. His contagious laughter got under your skin, soothing your glare and pulling soft chuckles from your throat. A soft smile grew on your lips, and you shook your head lightly at Thomas. “Love, you are a treasure! I’m sorry you’re upset about his, or rather, my cape, but I must say… your reaction was adorable, and absolutely worth it.” He noted with a cheery grin.
You pursed your lips, and despite still holding resentment towards the color choice, you melted under that smile. Thomas could drive you a little crazy sometimes, but he wouldn’t have been the man you fell in love with if he had been any different.