JONATHAN HẠNH NGUYỄN NÓI VỀ NHƯỢNG QUYỀN

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“Mừng sinh nhật 68 tuổi, nhưng tôi vẫn còn chạy đua với các con của mình trong kinh doanh. Tôi muốn rút ruột chia sẻ với các bạn 10 điều căn cốt trong nhượng quyền thương hiệu”, 

 “Về nước năm 1984, tôi đã định hình việc gì mình làm trong 10 năm, 20 năm, 30 năm, và tôi cố gắng sống thêm 30 năm nữa. Thời thanh niên, có lẽ ‘bắn phá’ dữ quá nên vừa rồi tôi phát hiện mình bị ung thư tiền liệt tuyến giai đoạn 3, nhưng có điều thật kỳ lạ là tới ngưỡng ba thì ngưng lại, chờ người cứu!

Một bác sĩ Nhật đã cứu tôi bằng phương pháp bắn ion. Trong cái rủi có cái may. Tôi đã trải qua 6 tháng đầy thử thách để nghiệm ra rằng ung thư không giết con người, mà tâm trí lo sợ giết con người",  

“Khoa học đã vượt qua tầm mơ ước của mình, nhưng tôi nghĩ cuối đời rồi, tập trung làm gì vì đất nước thôi…

Chia sẻ kinh nghiệm với các bạn cũng là một cách, và tôi sẽ chia sẻ hết… 70% kinh nghiệm xương máu của mình mà tôi đã tổng kết lại. Thật sự nhượng quyền là con dao hai lưỡi, trái ngọt đâu chưa thấy nhưng trái đắng nhiều lắm, nhiều lúc đành ngậm bồ hòn làm ngọt vậy thôi”, 

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CHỌN SẢN PHẨM ĐÚNG 

Trước hết, phải biết ta muốn gì?

 : "Hiện nay trong lĩnh vực nhượng quyền của tôi có ăn uống, dịch vụ, thời trang… nhưng mảng fastfood của tôi chiếm 29%”.

 trước hết chúng ta phải biết về thức ăn nhanh trong top 10 có những ông lớn nào đứng đầu? Đã xuất hiện ở Việt Nam chưa? Thời trang cũng vậy, nhưng có thể kéo dài danh sách top 20, thương hiệu nào chưa có thì mình nhào vô.

Điều quan trọng là phải nghiên cứu thị trường, xem trong top 10-20 đó thương hiệu nào thiết kế phù hợp với người Việt mình? Như Chloé chẳng hạn, nằm ở vị trí quá đẹp của tòa nhà Vincom nhưng …. thua, vì thiết kế không hợp với người Việt mình.

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ĐỪNG VỚI CAO 

 Nếu các bạn tập trung vào lĩnh vực thời trang, có hồ sơ sáng sủa, có vốn lớn rồi thì hãy bắt tay với thẳng với đại bản doanh của họ, còn những người mới bước vô lĩnh vực thời trang, muốn gặp LouisVuitton, Chanel, bạn đừng vội qua thẳng Pháp, Mỹ, nên gặp đại diện của họ bên vùng trước, rồi theo đoàn tàu của họ, điều kiện họ cho rất dễ dàng, cứ 50-50.

92 thương hiệu của tôi nội tiền chuyển nhượng đã “nuốt” hết mấy trăm triệu đô la, nhưng chưa hẳn đã thành công hết, phải lấy ông này nuôi ông kia, chứ trông chờ vào một thương hiệu thì đứt vốn. Trong tập đoàn cần có nhiều lĩnh vực kinh doanh để hỗ trợ nhau.

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ĐỌC KỸ HỢP ĐỒNG 

 Điều này quan trọng lắm. Đọc hợp đồng của những nhà chuyên gia tư vấn thế giới thấy… nhức đầu lắm. Đọc xong chưa chắc đã hiểu hết, nếu tay ngang đi vô đàm phán liền dễ bị ăn hiếp lắm. Hợp đồng đầu tiên tôi thất bại là Burger King, khi đi vô hợp đồng họ đòi mình mở ngay 60 cửa hàng đã, rồi mình mới ăn được tiền chuyển nhượng.

“Thấy ông lớn ở Philippines nhượng quyền đã mở 600 cửa hàng, ngồi thu hàng trăm triệu USD tôi mơ lắm, quyết mang về Việt Nam. Nhưng tôi chưa nghiên cứu kỹ thị trường thức ăn sáng của Việt Nam, đâu biết buổi sáng có đủ hết, từ bánh mì, bún, phở,… cả trăm thứ.

Chưa nói Việt Nam quen với bánh mì giòn rồi, còn Burger King lại là bánh mì mềm. Chưa kể họ không cho mình độc quyền. Phải đàm phán làm sao chiếm được thế độc quyền. Cẩn thận khâu cuối cùng là bồi thường khi rủi ro xảy ra, tôi cá là 70% chuyện này sẽ xảy ra”,  

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 XÂY ĐÃ KHÓ, GIỮ CÀNG KHÓ HƠN

  khi lấy được thương hiệu, khó nhất là giữ được thương hiệu

Sau 20 năm, chúng tôi đã vững vàng, có thể ép họ theo mình, vì họ cần mình. Việt Nam bắt nhập thuế 30%, 10% thuế giá trị gia tăng, như vậy là cao hơn các nước 40% rồi. Tôi không can thiệp được. Cho nên đã từng phát sinh Milano “đao” giá.

Họ sẽ đánh giá mình, xem hóa đơn có đúng với giá của họ không. Sau khi thấy không đúng họ sẽ từ từ gây khó khăn, không đưa hàng tiếp cho mình. Mình phải thật kiên định để giữ giá mới có được tồn tại đến hôm nay.

Trong chi phí nhượng quyền, họ kiểm soát cả tiền quảng cáo nữa, đàm phán làm sao để có lợi cho mình là tiền đưa vô quảng bá thay vì 10 tờ báo sẽ tăng lên 20 tờ báo. Khi họ hỏi kế hoạch 5 năm, chính là để đánh giá mình có hiểu thị trường hay không, nếu hiệu quả kinh doanh thấp họ sẽ không đưa mình làm đâu.

Thường thường họ không cho chuyển nhượng, bán luôn thương hiệu này. Họ cần mình để xây dựng thương hiệu, cho mình thời hạn nghìn từ 3 đến 5 năm thôi, còn quả ngọt họ ăn.

Chủ thương hiệu chỉ cần ăn hoa hồng, còn thua lỗ là chuyện của mình. Trong làm ăn phải sòng phẳng, phải đàm phán sao đó cho họ chấp nhận điều kiện mình làm được sẽ có quyền bán cho người thứ ba.

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MẶT BẰNG

Đúng như vậy, nhưng ngay Đồng Khởi cũng chết nếu bạn thuê quá 30 nghìn USD, trong khu dân sinh càng chết nữa. Đừng để họ ép mình vào mặt bằng lớn, chỉ từ 25-30 nghìn USD đầu tư mới sống, nếu 40-50 nghìn USD là chết!

Quan trọng trước khi nhượng quyền, phải đàm phán bao nhiêu mặt bằng chúng ta sẽ lấy lại được, nếu có mặt bằng ở Đồng Khởi thì nhào vô.

Nếu làm về thức ăn nhanh, tôi phải khen ông Trung Nguyên, không biết ông có ngậm trái đắng không? Vì trả 30% cho mặt bằng thì chết đắng rồi. 4 thương hiệu đầu tiên tôi bị đầy áp lực về mặt bằng, có 80 cửa hàng, mỗi năm mở thêm 1 cửa hàng chi phí 50 nghìn USD.

Nhưng khi đã lớn mạnh rồi mình phải sòng phẳng, thay đổi điều kiện, không trả tiền thương quyền. Vì khi mình mở thêm cửa hàng cổ phiếu họ sẽ lên. Họ ăn ở cổ phiếu lên là chính. Mình phải nắm được điểm lợi đó để thương lượng lại.

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BỘ NHẬN DIỆN THƯƠNG HIỆU

 Nói có vẻ đơn giản, không phải đâu. Họ bắt nhà bếp gấp đôi cửa hàng là chết. Nhà bếp chỉ bằng 1/3 cửa hàng mới thắng được. Vì họ muốn hoành tráng. Về Việt Nam phải thay đổi.

Trước giờ họ ép mình phải mở mỗi cửa hàng 300-500 m2, nhưng làm thế là tự mình giết mình, vì ở Việt Nam chưa có nhu cầu đó. Đầu tư cho một cửa hàng trung bình 200 nghìn USD thôi.

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LOCALIZE TỐI ĐA CÓ THỂ 

  trong hợp đồng họ luôn yêu cầu trang bị máy móc phải nhập nước ngoài, rồi nguyên liệu cũng phải nhập hết

Đồ inox Việt Nam làm được rồi họ cũng không cho, phải mua của chính hãng từ A-Z. Việt Nam đã vô WTO rồi, không có lý do gì chúng ta chịu họ ép nhập thiết bị giá 200 nghìn khi mình mua 50 nghìn ở Việt Nam. Đàm phán được là chúng ta thắng lớn, vì cắt đi 50% nguyên liệu nhập.

Tôi có trung tâm tại Cát Lái cung cấp nguyên liệu đúng tiêu chuẩn, dưới 50% nhập khẩu mình mới sống được, còn trên 50% là mình thua lỗ. Thương hiệu lớn họ chịu nghe, chịu phân tích lắm. Nên phải dùng cái óc để cân bằng lại, nắm cán dao cổ phiếu lên của họ để đàm phán lại.

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TUYỂN QUÂN GIỎI : ĐỪNG TIN CV!

  nhân sự về thức ăn nhanh, thời trang không đơn giản

Tôi đã từng bị nạn rồi. Một chị đưa hồ sơ thấy đẹp lắm, ba tôi đã làm thức ăn nhanh, tôi học ở Anh về, đọc thấy đã quá. Giao cho chị liền mở 20 cửa hàng luôn, vì mình bận rộn quá. Khai trương … chết yểu hết 8 cái rồi, vì ở trong tít hẻm hóc nào tận Tân Bình.

Mỗi lần đóng, mở cửa hàng thiệt hại ghê gớm lắm. Sau này cũng may, 8 đứa con tôi 6 đứa về Việt Nam phụ rồi. Phải kiếm nhân sự có nghề và tin tưởng được.

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COST 

 giá vốn hàng hóa không đùa được, quyết định chết hay sống

Chỉ chiếm 25% thì sống, trên 50% là tê liệt, vì còn thuế, nguyên liệu, điện nước nữa… Họ sợ chất lượng mình không đảm bảo. Chính vì vậy mình phải kiểm soát giá vốn hàng hóa xuống từ từ. Nếu giá thành thuê mặt bằng từ 15-20%, giá vốn hàng hóa 25-35% cộng lại dưới 50 % là sống khỏe.

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MARKETING

Cuối cùng là tiếp thị

Làm sao cho họ biết đến mình? Ngoài khuyến mãi, quảng cáo, còn phải đổi menu nữa. Vì Việt Nam những gì mới, theo phong trào họ thích lắm. Nhập gia tùy tục, thương hiệu Popeyes Chicken tôi phải để thêm vào Gà rán Popeyes, tự động doanh số lên 25% liền.

Phải tranh đấu, cho thêm cả bánh tráng trộn, chơi luôn bánh mì kẹp vào menu. Nuôi Popeyes Chicken từ khi thua lỗ, đến giờ ba ông khỏe mạnh, một ông chạy ngon, một ông khập khiễng… Kế hoạch tất cả phải ngon lành hết.

“Điều mong muốn của tôi đã thành hiện thực. Cuối 2017, chính vì chịu đấm ăn xôi mà ngày nay tôi có được độc quyền khai thác dịch vụ ở sân bay quốc tế. Du lịch ra vô sân bay 120 tỷ USD, mình chỉ cần lấy 0,01% thôi.

Nhưng muốn lấy độc quyền 92 thương hiệu tôi đã phải ngậm đắng nuốt cay mấy năm nay rồi. M&A thành công nhất là với Autogrill, một tập đoàn đã có 30 năm kinh nghiệm làm dịch vụ sân bay”,  .

Lui một bước, nhảy 3 bước, tôi thấy nếu chỉ có mặt hàng của mình thì không phát triển được. Tại sao mình không hiến thân cho những thương hiệu lớn đi.

Mình là cô Tấm, hiến thân cho hoàng tử cũng có giá của nó chứ. Nên nhường họ, đừng có tranh giành. Nhờ đó doanh số lên gấp 10 lần, thay vì 5 triệu USD lên 50 triệu USD, sân bay sáng sủa hẳn lên, các thương hiệu đầu tư bài bản, đó là niền hãnh diện của tôi”, 

 "Tôi cũng tự hào là mình nộp thuế đầy đủ, chia sẻ xã hội. Không có chuyện hai sổ, không có chuyện phi pháp. Vừa rồi tôi đã ký được hợp đồng nhượng quyền với “ ông lớn” chảnh nhất là Dolce& Gabbana, với điều kiện hợp đồng tốt nhất hiện nay, thể hiện sự trang trọng.

Chanel là mặt hàng nhiều nước thích, bắt buộc giá ở Việt Nam cao hơn 40%, ai cũng than phiền là đúng. Nhưng từ tháng 1/2017 việc này không xảy ra nữa. Họ đã đồng ý cho Việt Nam bằng giá Singapore, chỉ hơn Paris từ 2-3%, một thắng lợi chưa từng có ở Việt Nam.

Đó chính là thế mạnh của thương quyền. Kết lại, 90% làm nhượng quyền là nhức đầu, tới ngày mình thành công, Chanel giờ đã đạt 28 triệu USD, tăng trưởng 280%“.

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.TÁC GIẢ : Từng là thanh tra tài chính của hãng Boeing Mỹ, người mở đường bay chính thức giữa Việt Nam và Philippines, được coi là “ông trùm về nhượng quyền” những thương hiệu tên tuổi của thế giới…, ông Jonathan Hạnh Nguyễn vừa chia sẻ 70% bí quyết thành công của mình.

Tips To Surviving Band Camp

Hey everyone! So as the school year is coming to an end, marching season is beginning. This of course means band camp! Whether you’re a rookie or a returner, it’s always nice to know what you’re getting into and have some reminders.

1. WATER! Drink LOTS of water! This is probably the most important thing. Stay hydrated, drink water every chance you get, because you’re going to be out in the hot sun on the turf all day. Most people bring those big water jugs, make sure you drink AT LEAST one of those in a day, two would be even better. Drink a lot at night too so you’re hydrated in the morning too. 

2. Sleep! You’re gonna be exhausted at the end of each day, so make sure you take care of yourself and get the sleep you need to stay healthy during camp. I know I went to my drum major’s house and fell asleep during dinner break last year XD You want to have the energy you need, which is gonna be a lot, so don’t be staying up till 1 or 2 am watching netflix if you know you have vis block at 7 am.

3. For my trans and nonbinary friends, DO NOT bind during band camp! Trust me, I am in the same boat with this one. As much as I know you want to pass, it’s not safe or healthy to bind in those conditions. You’ll restrict your breathing at a time when it matters most. I know it’s gonna suck, but your health and safety is more important.

4. Don’t blow your chops out! Sometimes you really wanna practice, or over practice, but trust me if this happens you won’t be helping yourself. You wanna be able to come to camp every day ready to play your best, and you won’t be able to do that if you over played the day before. Know you’re limits and recovery time, especially for all you lead trumpets.

5. Eat. Whether you’re in drum corps or a high school band, you all need to eat. This goes along with sleep and water, but you need the energy. If you go jazz running around the field in 100 degrees whether with no food in your stomach, you’re gonna throw up or pass out. Stay healthy and take care of your body and make sure you’re getting the nutrients and protein your body needs for an activity like this.

6. When it comes to health and safety, just know your limits. If you’re not feeling great, sit out. You director will understand. Your health always comes first. And if something doesn’t feel right, don’t be afraid to tell someone. Also, I know a lot of people have injuries. Make sure you don’t push those. Wear the knee brace or the elbow brace, wrap your ankle, do whatever you can to help yourself and sit out if it hurts. Don’t push yourself too far.

7. Now that the health and safety stuff has been addressed, social interaction! A lot of you rookies may go in not knowing people, and I understand how scary that can be. Take it from someone who couldn’t even talk to the two girls marching next to me for the entirety of band camp, it’s so much better if you just talk to them. Talk to other freshmen, talk to your section leaders and drum majors, talk to the upperclassmen! We want to get to know you too, and we know it’s hard at first. Band camp is the beginning of a great journey and you’ll make so many friends, you have nothing to be worried about.

8. DON’T LOSE YOUR DOT SHEETS OR MUSIC!!! Seriously. If you lose them, we have to go to the band room and make copies, then you’re behind because you didn’t have all the materials. It makes it easier on everyone if you keep track of everything. It’s also good to show that you’re responsible.

9. Listen to your techs, section leaders, and drum majors. They know what they’re talking and they were put into their positions for a reason. If they tell you you need to fix something or to stop messing around, listen. They’re doing what’s best for you and the band. You learn so much from them too, take every opportunity you get when they give you tips for improvement.

10. HAVE FUN! Like I said earlier, band camp is just the beginning. Do things with your friends! Go out for lunch or dinner together, get to know everyone, have a little fun with your rehearsals. A lot of schools do games at band camp and get into it! It’s so fun to just relax and goof around with people. Do things with your section, talk to people. Just have a good time! These people are gonna become your family and give you an amazing experience.

Bonus (11). A lot of people are reblogging this and adding SUNSCREEN! I cant believe I forgot that haha but yes! Sunscreen is super important! Even if you don’t burn easily, wear it! Reapply every 1-2 hours if I’m being honest. Getting burned sucks!
The Secret To Shinhwa’s Longevity? The Answer is Their Leader, Eric Mun.

Eric Mun, one of the best leaders, if not the best, sets an example of what true leadership is. What has he done for Shinhwa that the group stayed intact, becoming the longest-running idol group in Kpop, with no disbandment & no member change?

Let’s start from the very beginning. After winning a street dance championship in the US, Eric was selected by Lee Soo Man in March 1997 & he debuted as the leader of the 6-member-group Shinhwa on 24 March 1998


In 2003, Shinhwa’s 5-year-contract with SM came to an end. At that time, many 1st generation groups faced disbandment, like H.O.T, Secks Skies, S.E.S. So it was expected that Shinhwa would disband too. Following the group’s contract expiration, SM wanted to disband the group & offered solo contracts to only some members. But Shinhwa’s aim was that the 6 of them would stay together as a group and could not be separated. So, Shinhwa refused the solo contract offers with SM, which was undoubtedly a shock in the industry. So far no artist had ever dared to offend the big boss of the Korean entertainment industry, and they were the first.

So, what did Eric do to avoid disbandment and keep the members together after the contract expired? 

Eric, the leader who chose to keep his group together over money. His first priority was his group. 

He was offered solo contracts that were FOUR times more than the other members. “Honestly, others would think about those offers for a month, but Eric rejected them immediately, just to let the members be together.”


Truthfully, how many people do you know that can make such sacrifice, whether in real life or in idol world?!!!! .. Eric could’ve said, ‘screw Shinhwa’ and then accept SM’s offer to double his contract 4 times on the condition that they disband Shinhwa and he go solo.. But Eric’s genuine love & loyalty for his group couldn’t be replaced by money or securing a place in SM. He turned down the offers IMMEDIATELY & & took Shinhwa to another company, which was even a great risk as they were leaving the big boss of kpop entertainment to start again in another much smaller company. The result didn’t matter to him as long as remained with the members. 
imagine that Eric accepted those tempting solo offers, then we wouldn’t have Shinhwa anymore. The fact that the six of them are able to stay together now, Eric contributed A LOT to it.

and to Eric, his choice wasn’t a sacrifice .. it was the best decision he has made in his life.


After Eric chose Shinhwa over money & suggested moving to another agency, then came the next problem. Leader Eric had to fight for the rights to “Shinhwa’s” name.

After Shinhwa left SM among much controversy & refused to extend their solo contracts, then came a huge problem. The members needed to continue using the same name “Shinhwa”. But since SM still owned the rights to Shinhwa’s name, so Eric had to put himself through a crash course in legalities to resolve Shinhwa’s contract issues. Eric was the one who negotiated with the management and no one will ever know how much hardship he had to endure during the negotiations. Eric went to court against SM to retain the rights for Shinhwa’s name. He even studied law to find a way for Shinhwa to continue being active under the same name. (Bear in mind that he was only 24 years old back then!!) .. He paid a HUGE sum of his OWN money to buy the name’s rights.. Eric really went through hell during that period until in the end, Shinhwa won & left SM with the rights to their name.

Can you imagine that a young man in his early 20s, gave up on massively tempting solo offers and chose to go through hell & fight for his team just to remain with his band mates & keep the group intact?!!! .. who else can do such thing?!! .. what a true leadership & loyalty! 


It’s also Eric who negotiated -alone- with other companies till he chose the best offer for his group. Then Shinhwa moved to Good Entertainment. But unfortunately, not so many people were pleased with that decision & so they tried their best to bring Shinhwa down, asking them to disband like what other groups did back then.

In 2004, a journalist once wrote an article heavily criticizing Shinhwa & blatantly used personal attacks on the Shinhwa members implying that they are failed musicians who try too hard with solo activities. He proceeded to slam Shinhwa with ruthless criticism, leading to a big media frenzy. It was then that Eric stepped up once again as the leader to speak out. He made a powerful reply to the reporter & published it on the Internet, asking for a more meaningful review. That reply of Eric went viral & found its way to the official school books in Korea, marking him as the 1st & only artist to have such feat. He ended the letter with: “It’s not so easy to see Shinhwa. If there’s anything, you can look for me.” & this line became very famous.

Here’s an excerpt of his lengthy letter..


WOW! such powerful reply! Eric might be 4D & act like a cute kid, but when someone or something threatens Shinhwa, he turns into a totally different person. totally dependable & trustworthy leader.

When Eric was at the peak of his success, being the nation’s flower boy after starring in the very popular drama “Firebird” in 2004, & dominating almost all CFs and he was dubbed the “CF King” .. Many thought that he would leave Shinhwa & there were many articles released that urged him to go solo & pursue his successful career as an actor & rapper away from Shinhwa.

“I remember a conversation I had with Eric over drinks back when we were filming Firebird (Phoenix). I said ’“It’s a good idea to go into acting. Anyway, you can only be an idol for a few years, just make acting your lifelong career”. Eric turned serious and replied “NO! I’ll be with Shinhwa for more than 10 years, for a lifetime. Please wait and see!”
- Firebird Director San Ray’s twitter (2012.03)

Eric strictly clarified to everyone what his top priority is, which is the group Shinhwa. Eric: “Shinhwa is everything. Without Shinhwa there won’t be the present me, and I would not meet precious friends and members who love me.”
                 Eric: “Shinhwa is our root and it has to be our core.”


This man’s loyalty & devotion to his group is simply unbelievable!

2008 - The group hiatus due to military service. Eric is always the leader who knew how to keep his word.

In 2008, Shinhwa held their last concert before the 4-year hiatus due to the army enlistment. In that concert, they promised the fans that Shinhwa will come back after all members finish their military service. “Shinhwa will come back, please wait for us”


But .. during those 4 years of military service hiatus, Shinhwa was on the verge of disbandment. So the dependable leader Eric stepped up again to keep their promise to the fans & keep the group together.


and that’s how Shinhwa came back to us again, thanks to Leader Eric who lived up to his position as the best leader & the big brother to his group members and brought them together again. Couldn’t be more grateful to this AWESOME man! he’s truly a man of his words! .. Thanks to him, we have Shinhwa today!

Eric: “Shinhwa must go on forever. Even if there is no company that wants us, we might just form our own company and carry on.”

In 2007, some members left Good Ent. (the company Shinhwa moved into after SM) & many people thought Shinhwa were going to disband. But the loyal leader Eric stepped up again and assured that Shinhwa will go on forever even if there’s no company that wants them, Leader Eric came up with the idea of forming their own company! He’s truly the leader that thinks ahead & seeks for what’s best for his group! to this extend he’s so loyal & dedicated to Shinhwa!


Eric’s efforts to gain the full rights to Shinhwa’s name.

But .. to establish Shinhwa’s company, there was a serious issue needed to be resolved. Shinhwa didn’t have the full rights to their name yet, since SM handed over the full rights of “Shinhwa’s” name to Jun Media Ent. in 2005.
So before establishing “Shinhwa Company”, leader Eric went through a very tough time & had loooong negotiations with Jun Media to use Shinhwa’s trademark. And finally, after reaching an agreement, Eric’s dream came true & Shinhwa Company was established in 2011, marking Shinhwa as the first & only idol group to establish their own agency with their own name & personally run it. 


But due to many legal issues concerning Jun Media, Shinhwa filed a lawsuit and leader Eric went to court against Jun Media in 2012. He went through hell again with many trials & appeals & temporarily changing the company name to “ShinCom Ent.”. Until finally In 2015, Shinhwa won and gained the full rights to their name after 12 years. 
This man, Eric, used to show up in varieties, all smiling & laughing, acting 4D & as 3 yrs old kid, while he had such huge burden over his shoulders, fighting for years for Shinhwa to continue with their name. He makes me speechless!

The members expressed their gratitude & thanks to Eric as he was the one who struggled the most during the the whole process.
Such a dependable Leader! 


The leader that always thinks of Shinhwa as family.

Eric has always been the dependable big brother to all the members. “I always think of the members as my real brothers”. And as a real brother, Eric is always there for the members when anyone of them faces troubles & does his best to help the members out.


Eric, to help Minwoo out, gathered the members & suggested that everyone of them contributes a sum of money so that they help Minwoo overcome his financial trouble as loyal brothers. 
This man continuously sets examples of how true friendship should be.


When Eric earned a large sum of money in CFs, he split up his pay and supported other members who had financial difficulties. When he was dominating CFs, he called the members to his house and gave them bonus money. He’s also filmed CFs originally meant for himself but he got the company to include the rest of the Shinhwa members.

Shinhwa’s appearance for China gag concert in 2015 was originally meant to have Eric as the only guest, but he refused & told the production team that if it wasn’t a SHINHWA segment, he wouldn’t attend. So, Shinhwa as OT6 was casted instead.


One of the things that make other groups disband is when the members care more about their solo work than the group itself.
Then comes leader Eric, who leads by example. For his solo activities, he always thinks of “us” before “me”! his group always comes first.

To Eric, Shinhwa always comes as a top priority even before his solo work. When he does a solo activity, he does it because he knows it will benefit the group itself, not doing solo to shine away from the group. He does his solo work to promote Shinhwa.


  Even when he gets a solo activity, he never decides on it by himself… Eric will first get the agreement of the members if there is something he wants to do for himself. If there is a solo activity that he wishes to do, he would first gather the opinions of the members & seek the agreements of all the members first!!. 
Seriously who ever does something like this?!!!! .. such an attitude of his sets an example of what made it possible for Shinhwa to promote separately and together. 
Eric: “Rather than my solo activities, Shinhwa’s activities are more important.”

 

another secret to longevity? it’s the leader’s genuine care and support to the other members’ solo activities. Eric always sets an example for others to follow. 

Dongwan: “Eric always thinks about every member, and seeing how he helps make us take care of each other.“

Eric has always been a truly supportive & selfless Leader. Not being selfish & focusing only on his solo activities, but he always helps his members in their solo careers, showing ultimate support & encouragement to them & happily agrees to feature in their albums, and always expresses how proud he is as his members are doing great in their solos. While staying at home, he keeps on monitoring their performances & giving them very useful feedback & advises.

Eric: “Aside from our group activities, I’m really happy to see the members do well in their solo careers. If I can offer my help in any way, I’d like to help them continuously.”


  & what does he gain in return for his massive help & as feat. fees in his members’ albums?! .. Pizza or sunglasses :D


Eric, the leader who leads from behind & puts the members in front. He doesn’t like to stand out and always stays away from the limelight, happily giving it to the members. 

and there is always that noticeable thing about Leader Eric. He has always been supporting Shinhwa from the back since debut. Never been bossy. He always stays away from the limelight, happily giving it to the members. You’ll find him standing quietly in the interviews. So humble & quiet to the extend that many people are still not aware that Eric is the leader of Shinhwa. This is because he is a man with few words and doesn’t stand on the front of the group. His true features of taking care of his people shone brightly as him working behind the scenes. But when Shinhwa encounter a problem, he takes the front line, protecting the group & the members.


and after all of this, it’s expected that Eric will be thinking highly of himself as one of best leaders, if not the best ..
but ..this man is so humble to an extend you can’t believe! 

Another thing about Eric is that he never thinks highly of himself!! he’s one of the most humble people you can ever meet!!. Like he’s one of the best leaders, if not the best, the loyal, selfless & dependable leader that has been keeping Shinhwa for such a long time in the industry & still, he doesn’t think that he does something extraordinary!! 


Seriously, how can he even be this humble?!!.. Eric, you’ve been setting standards of how ideal leadership is! 

Whenever someone praises or says something nice about him, he’ll do some funny stuff to cut that person off & move to another subject. Like what he did in Shinhwa’s latest concert when Dongwan thanked him for his great efforts in getting the full rights to Shinhwa’s name back. Eric kept on kissing Dongwan to cut him off.


Or when someone praises his outer looks, & it’s known that Eric is one of the most handsome Korean celebs (he was dubbed Korea’s handsome representative) but he never brags about his handsomeness for even once, and when others tell him that he’s handsome, he’s gets so shy & flustered & tries to change topics. 


and even though he’s the mighty Eric, with more than 20 years in the industry, regardless of his fame, he remains the humble Eric who still bows 90 degrees to even the hoobaes & the fans. Forever humble as Day 1. Eric really sets an example that no matter how famous you are, you should always be humble & down to earth with everyone.


The leader that always thinks of Shinhwa before himself !

& he also doesn’t think he’s doing something extraordinary!!! 


and even during his solo activities, he seizes every chance to promote Shinhwa & the other members’ solo events. 


Then there is this amazingly meaningful quote of Eric, that makes me feel so lucky for being a Shinhwa Changjo ..

“It’s impossible for Shinhwa to disband now even if we wanted to. Shinhwa doesn’t just belong to us, it also belongs to the fans and people who love us.”

To any group, before disbanding, think deeply of this quote. Your group doesn’t just belong to you, it also belongs to your fans & people who love you!


Now.. With every anniversary we celebrate with Shinhwa, the group that debuted in 1998 & still going strong with no disbandment & no member change, let’s forever remember that the main reason behind this is Eric, the best leader we could ever ask for. The leader who knew how to keep his group intact & overcome all troubles they’ve been through since debut. That troubles that could’ve easily made any other group disband.
Eric always puts Shinhwa as a top priority over anything else .. To him, the group always comes first. He really lives for Shinhwa!

“Eric is really like an otaku. If he gets addicted to something he’ll bury himself at home but after we left our first agency, as the leader of Shinhwa, he became the otaku of Shinhwa. Even now, he worries a lot for Shinhwa and is also in charge of dealing with external matters. He is a leader I’m thankful to and can trust.” - Dongwan


Thank you leader Eric for all of what you’ve done & still doing to Shinhwa. Thank you for keeping them as forever six .. thank you for always protecting us, Shinhwa Changjo .. Thank you for always protecting Orange .. Thank you for always protecting Shinhwa Company .. Thank you for always choosing Shinhwa over anything else no matter what the temptation is .. Everyone of us appreciates your great efforts & dedication for Shinhwa. Plz continue on leading Shinhwa for more anniversaries & more success. 2gether 4ever, walking on the same road. Never apart, friends till the end. ♥♥

#HappyEricDay ♥♥  Happiest birthday to our awesome leader Eric ♥♥

Every day is another chance for you to get out into the world and shine your light. So go forward confidently. Show leadership. Make a positive difference.
—  Nicole Addison @thepowerwithin

This is the story of a kid who had no idea what they were getting into. But it’s also more than just that. They went to band day in seventh grade and got to play pep band with the local high school. It was amazing, and they fell in love immediately. How could they not? The high school had such an amazing show and treated them great. Two years later, this kid started high school and was so excited for marching band. They were shy and timid, but still excited. Throughout their first season, they dealt with so many things. They dealt with anxiety, depression, devastation, and disappointment. But they also woke up. 

What this kid ended up realizing was the importance of marching band, why it really mattered, and the great things to come out of it.

Marching band is not just a group of kids running around with instruments on the field. It’s musicians who are coming together to do something they love. Music is something that fills us all with passionate emotion that nothing else can. Being able to make something like that is amazing. But then add in a physical aspect. You have a story to tell now. You have formations and movements and a color guard and props and suddenly band is so much more.

The time commitment required for marching band is greater than any extra curricular besides maybe football. Hours upon hours are spent on the field, running the same set, the same music over and over. Revising and relearning and reinventing over and over. You’re constantly improving and constantly pushing yourself. Band is an every day thing. Musicians put in hours of practice on and off the field, they have to physically train themselves, and they work so hard. Harder than anyone gives them credit for.

Over this time, all the rehearsals, the late night practices, the early morning rehearsals, the time consuming fundraisers, you grow closer with your band mates than you could have imagined. You spend hours working with them, joking with them, creating something amazing with them, and then you get to your first competition and you perform with them. That’s when you know it’s worth it. And all the late night bus rides and singing your show and falling asleep watching the lights flash by is something you could never forget. Marching band becomes a family. It’s full of people who will be there for you quicker than you could snap to attention.

Through all of this you make the most amazing memories, but you also grow the most.

You become stronger as a person. You learn more about yourself, you learn your limits. You learn to push them. You learn to go farther than you’re comfortable with. Marching band is more than just an extra curricular, it’s a home, a place of growth, a safe haven. 

So this kid ended up changing so much. They were pushed farther than they had ever been before. They went from being that depressed, anxious, shy, and confused kid to a confident and outgoing leader. They figured out their passions and met their family. They finally found a home they knew was right.

It takes a lot of strength to be a great leader. It involves confidence, perseverance, being betrayed and denied, and showing never ending loyalty to one’s own beliefs.

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