Gaye epitomised Motown style, pioneering double denim, monogrammed varsity jackets, shearling, leather coats, open shirts and raw-edged T-shirts, often worn with his signature knitted beanie hat and aviators. He dressed in slick velvet suits and bowties when performing, as well as clashing prints and flares.
The brand revamped the box and game board, which also includes custom cards, money and game tokens. To emphasize luxury, Crooks replaced the original train stations with a bullet train, executive heli-pad, clear port and yacht harbor. Customized tokens have been pulled directly from the lives of the Crooks, including a fitted hat, retro sneaker, and the co-founder’s French Bulldog.