So I was discussing this with a friend who works in media, and kind of bouncing my thoughts around with her about the People article and why it may have happened, since it seems pretty clear that it’s not entirely on the up and up. And she said, “you know, it seems pretty obvious to me that this is a burying headline.” A what?
So if you Googled Lou last night or even as early as this morning, there were headlines EVERYWHERE, even with E!, that suggested that Louis has a new girlfriend and “has been spotted out with her three times!” Blah, blah, blah. It may have caused a small stir.
Right now, though, if you Google Lou, you’ll see the People article and several others that have basically cited the People article, and then more talk about Corden appearance and the Zayn “feud”. You’ll only see one mention of Briana Jungwirth (Louis’ new “girlfriend”), and that’s from Hollywood Life, which frankly most people know is complete bullshit.
So I wonder if rather than taking the route of an active denial (since he’s already had a couple and Harry has had a couple recently, too), they’re taking a more subtle approach of just burying the headlines, so to speak. Keeping in mind that the general public doesn’t track and analyze every move like we do, it seems like a good way to bait and hook for Lou’s rebrand.
I just hope they know that if we have a repeat of that bullshit where they were sat together for five minutes and then sat on opposite ends of each other, this fandom will burn the world to the ground.