landrovericeland

3

Snæfellsjökull

Another amazing jökull in Iceland, atop the Snæfells volcano. The original plan was to drive around the peninsula and around the volcano, but we only made it to the foot of the glacier before it was time to head back. Another testament to how many photogenic scenes you will find within just 10 minutes of anywhere in Iceland.

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This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

2

Jökulsárlón

Jökulsárlón is one of the most beautiful places I have ever seen in person. When we arrived, the sun was just about setting and the sky was gorgeous.

I cannot stress enough how anybody traveling to Iceland must absolutely visit Jökulsárlón at some point during their trip. In the summer, you can even take a boat into it. No boats this time, as there was still a ton of ice in the bay.

Photos that I licensed to Land Rover USA will be posted soon.  As Land Rover USA is still getting them together for their own advertising, I’ll need to sit on them for a bit before showing them. Unless otherwise noted, these are mostly behind the scenes / outtakes.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

9

Harpa

This amazing concert hall, designed by Olafur Eliasson, is one of the most incredible buildings I’ve seen. Not just because it’s set in the beautiful marina in Reykjavik, Iceland, but just the entire thing is a gorgeous architectural masterpiece.

I could spend days photographing this place. The best part? It seems like the security people love it when there’s photographers shooting. They never gave me any problems, and seem to just totally ignore us standing in window sills and what not.

I love that they give photographers the ability to be responsible and non-destructive, to represent and make art from the beautiful architecture, light, and people.

Thanks so much to Tara and Hans-Olav for showing us around Harpa!

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This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

5

Reykjavík

Some of my favorite photos from Iceland are from walking around the town of Reykjavík. The corrugated steel that’s used everywhere, along with subtle hints of influence from the unique terrain and geological characteristics of Iceland, make for quite a beautiful city.

The most noticeable characteristics of buildings I’ve seen are the basalt columns from some of the coolest waterfalls (like Svartifoss). Almost every important building has some homage to the beautiful black basalt structures.

The most enjoyable part of exploring the city were the people I met. It was wonderful to meet photographer Jorunn Gudlaugsdottir, Instagrammers Tara and Hans-Olav. They were wonderful people to meet and explore with.

Photos that I licensed to Land Rover USA will be posted soon.  As Land Rover USA is still getting them together for their own advertising, I’ll need to sit on them for a bit before showing them. Unless otherwise noted, these are mostly behind the scenes / outtakes.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

Aurora Borealis

The stars, the lights, and the spectacular life changing trip to Iceland will forever be one of the most amazing things I’ve ever done.

Sitting in the dark at 3am in Garðakot with new friends, watching the sky for the elusive and beautiful aurora borealis, is a moment I will never forget.

How can I ever take another photo of the sky?

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This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

Blue Lagoon

This place just blows my mind. How can something so incredible exist? The Blue Lagoon is predicted to have 1 million visitors visit in a single year in 2015. Sure that sounds touristy, and no matter how hipster you are, you still have to visit this ridiculous place.

Hot water from the geothermal plant is pumped in, and the mud, algae, mineral mixture creates this sci-fi worthy blue water. With really fancy, clean, and beautiful facilities, I can’t think of a better way to relax and rejuvenate than at the blue lagoon.

I opted for a massage that included floating in the water, getting hailed on, rained on, snowed on, and even almost a sunburn from the bright sun. The weather is so dynamic, but even so, the hot water kept me from ever being cold.

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This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

4

Svartifoss

Black basalt columns, simple waterfall, and just a beautiful hike amongst grass and brush through soft blowing snow, made this experience one of my favorites of the trip.

The wonderful Karen in her gorgeous red skirt made the stark dark basalt come alive with color.

Photos that I licensed to Land Rover USA will be posted soon.  As Land Rover USA is still getting them together for their own advertising, I’ll need to sit on them for a bit before showing them. Unless otherwise noted, these are mostly behind the scenes / outtakes.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

Sigur Rover

It’s awesome to start seeing my photos start popping up on Land Rover USA’s blog today! It’s truly an honor to be one of the contributors to their marketing and blog.

Here is one of the photos from the series. Taking the 2013 Range Rover Vogue through lava fields in Iceland was just perfect.

With the help of Instagram friends, we came up with the name “Sigur Rover” for our trusty and luxurious car.

See more of my contributions on their blog here: #arthurchang

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

3

Skógafoss

The stunning Skógafoss has a really beautiful surrounding. Featuring black pebbles, dark rocks with a surface of mossy grass, and easily one of the most beautiful rivers running from it’s base.

Freezing cold, on our way back to Reykjavik from Vik, Karen and I stopped by this waterfall. After lots of jumping jacks to keep warm, we got a great photo of her watching the waterfall.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

9

I kept calling them ponies

Icelandic “horses” are such great looking dudes. Fabulous hair, stubby legs.

Photos that I licensed to Land Rover USA will be posted soon.  As Land Rover USA is still getting them together for their own advertising, I’ll need to sit on them for a bit before showing them. Unless otherwise noted, these are mostly behind the scenes / outtakes.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

2

The Church of Búðir

Hótel Búðir is in the town of Búðir, which is really just this hotel and the church. Far from any big city, and a great home base for traveling on the Snæfellsnes peninsula. 

This hotel is full of small and beautiful details, the staff is incredibly helpful, and the food is some of the best I’ve ever had.

This place is super photogenic. Probably the most photogenic hotel I visited in Iceland.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

3

Austur Landeyjar Beach Shipwreck

In a comment in Karen’s Instagram Feed from Cole Rise, he mentioned that not too far from where we were was a Shipwreck on a beach.

Icelandic photographer, Jorunn, who was accompanying us that day and showing us around some of the south west coastline, asked another Icelander if they knew the location. We had an approximate heading and we decided to try it.

Half way to the beach, I got a text back from Cole (thank goodness for iMessage through data) and confirmed we were on the right track.

We approached the Landeyjahöfn ferry, parked in the lot, and went westward on the beach until we got to this little shipwreck.

The wood was bleached to a bright white, and the sand had smoothly covered most of the wreckage.  The light was a bit too harsh for me to know what to do with myself. But got a few decent shots regardless!

By the way, when Karen runs, she looks amazing.

Photos that I licensed to Land Rover USA will be posted soon.  As Land Rover USA is still getting them together for their own advertising, I’ll need to sit on them for a bit before showing them. Unless otherwise noted, these are mostly behind the scenes / outtakes.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

4

Sólheimasandur DC-3 Plane Wreck

Our second day in Iceland was a wreck! We visited two amazing wrecks, including this amazing DC-3.

The three photos with the 2013 Range Rover Vogue are a few of the licensed shots I’ve sent off to Land Rover USA, just as a taste of what you’ll see later. Couldn’t hold off posting them, as this had to be included in the DC-3 post!

With some basic coordinates punched into a Garmin GPS, we pointed the Range Rover towards a vast of the black sand beach of Sólheimasandur. Jorunn, Karen, and I made our way towards what we hoped would be an amazing downed aircraft.

Jorunn had been there once before, and said that we basically go over a crest and it’s right there, but until you get to the crest in the beach you can’t see it.  The odd thing about the beach was, it rose in height going towards the water rather than tapering down, so we were driving without knowing exactly where everything was.

We went over the last crest on this beach of rolling black sand, and alas, no plane.

“Someone must have moved it,” Jorunn exclaimed. Even the GPS said it was right there.  Just as we thought it was gone, it appeared in front of us.

Breathtaking scene, just black sand, a wrecked plane, and a gorgeous Icelandic sunset.

Photos that I licensed to Land Rover USA will be posted soon.  As Land Rover USA is still getting them together for their own advertising, I’ll need to sit on them for a bit before showing them. Above are three examples of what I’ve sent over!

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

Land Rover Interview with Art Chang
  • Land Rover:Tell us how you got started in photography.
  • Art Chang:I really didn't like photography when I first started. It was my good friend Mike who dragged me out the first few times in college. But exploring the inspiring beauty in and around UC Santa Barbara really got me hooked. Because I was obsessed with fast cars and the outdoors, I started taking photos of my humble Honda Accord amongst the landscapes of the Santa Ynez Mountains and the beaches around Santa Barbara. After graduating and moving to the San Francisco bay area, I started a group on Flickr called the San Francisco Bay Area Shooters (SFBAS) and organized weekly photo walks. But I really began to understand the power of photography when I started volunteering with my photography. I began taking photos while volunteering at charities, non-profit organizations, and good cause events. This completely changed my view on photography, and I realized how powerful photos could be when capturing very meaningful moments. No longer were the photos just petty attempts to visually please, but they delivered meaningful messages to reach heart warming goals. Each photo I took was a challenge to accurately tell a story with the impact it deserved. When I first started, I worked on photos with the American Cancer Society, All Stars Helping Kids, and even San Quentin State Prison. A lot of my early and current inspiration and growth as a photographer was through all the amazing people I met through these organizations and groups.
  • Land Rover:How would you describe your photography style?
  • Art Chang:I'd say my style is mostly journalistic because it changes so frequently. Claiming a "journalistic" style is the easy way out of not understanding my own style well, but at least it makes me feel like that I can be flexible to change as the situation changes. Every photo assignment is different, and I have these reckless adrenaline induced inspirations to try something new whenever the opportunity presents itself, which often times results in a lot of variation and sometimes questionable work. One of the reasons why I love mobile photography so much and the communities around them is because mobile photographers skip the technical prowess and instead focus on making the most out of limited tools to get the composition and stories behind each of their images. I always try to tell myself that photography is completely different when you take the angle of impressing someone beyond the crutches of the technical perfection.
  • Land Rover:Who or what inspires you to take beautiful photos?
  • Art Chang:I follow a lot of great photographers on photo centric social networks, and they really inspire me to try new things. Novelty really pushes me as well, so getting new tools, learning new techniques I want to try, or finding new places is definitely a huge drive for me to get out there. And lastly, my friends! I love the social aspect of photography, and I often go take photos because it's an activity that brings us together. A few of my friends and I have these funny competitions, even when we're not able to meet in person. We do things like sunset wars (sometimes using #sunsets_thisiswar hashtag on Instagram), where we all take photos of sunsets from where ever we are and share them with each other. It's less about who has a better one, but just gives us motivation to go out there and have something to talk about.
  • Land Rover:You chose “I took the one less traveled by” as your theme for your 500px Land Rover Story challenge entry. Can you tell us a little about what inspired the theme and the photos in the set?
  • Art Chang:The post on my challenge entry says it best, "I am a story teller. You can call it a disease or just a reckless obsession, but I go where my instincts scream "caution," because we all know that stories have to be pretty spectacular to be worth telling. Like you, ever since I was young I've wanted to live a life of adventure, but the warning signs and the human instinct to stay alive, often turns me towards safer options. But no amount of word smithing, flailing of arms, and camera magic can make a story great without an amazing journey. To this day, on all my photo walks I look towards the road not taken. I'm always looking for cool new vantage points or difficult trails to stage my photography. Even in my non-photography, I've taken the risky plunge into starting tech companies, doing the riskiest possible ventures I could come up with, and never regretting a single moment."
  • Land Rover:Which Land Rover vehicle did you select for your shoot and why?
  • Art Chang:2013 Range Rover in Fuji White with Cirrus Grained interior and a full sized pano roof. The Fuji White really helps the car stand out amongst massive black lava terrain, sheer cliffsides, or helps blend in subtly with glaciers and snow capped volcanos. In the evenings when shooting the stars, milky way, and if lucky, aurora borealis, a white car will not get lost in the darkness. The same principle of a lighter color for the exterior goes with the interior. In it's brighter state, the contrast between the beautiful and sunny outdoors will not completely obliterate the details of the interior of the lighter Cirrus color. The Cirrus color is also so luxurious, it makes a great canvas for interior portrait photography.
  • Land Rover:What location did you choose to shoot? What inspired you to choose this location?
  • Art Chang:Iceland. I've been following a few photographers on Flickr who are based out in Iceland for years now, and it just seems like a science fiction graphic novel come to life. Every photo I've seen is just mind blowing. Not only are these photographers amazing in their own talent and skill, but the environments they live in is just epic in every direction. I can see how Iceland has some of the world's best photographers as it seems very conducive to being an inspiration to photograph. The varying terrain, climates, and landscape is definitely one of the other reasons why I chose Iceland. You can drive 10 minutes from a beautiful blue glacier, to an almost tropical sandy beach that yields a mesmerizing aurora in the sky when the sun sets. The range of diversity amongst each photo opportunity is so vast that no two shots will remotely look like they were taken on the same planet. Photographing for Land Rover here for two weeks could result in photo sets that look like they were taken over a span of two years of traveling to different places in the world. Locations and settings range from cities, small villages, mountain ranges, hot springs, forests, farms, wild horses, waterfalls, beaches, volcanos and old lava beds, desolation, glaciers, fjords (yes fjords!), and more. All these places can be challenging to get to, but I think this is where the Range Rover will shine. The Range Rover combines beauty in design and raw performance that really compares beautifully to the same characteristics of Iceland.
  • Land Rover:What are you most looking forward to on your upcoming shoot?
  • Art Chang:Meeting the people who live in Iceland and learning about their culture, history, daily lives, and what they see and love from the areas around their own homes. Being able to at least try to understand their experiences is a whole new level of travel for me and something I'm really looking forward to.
  • Land Rover:What’s one emotion you hope people take away from viewing your work?
  • Art Chang:Something along the lines of surprise, the same emotion I had when I first saw photos of Iceland.
  • Land Rover:Do you or have you ever driven a Land Rover? If so, tell us which one and what you enjoyed most about it.
  • Art Chang:I have never had the opportunity. I've always wanted to sit in one and see what all the fuss is about! Really looking forward to it.

Dyrhólaey

Probably one of the most impressive black sand beaches I was able to visit in Iceland! The Dyrhólaey beach and amazing surroundings is just next to the guesthouse I stayed at in Gardakot (maybe 10 minutes from Vik).

I didn’t have time to head down to the beach to take photos of the amazing natural bridges that I was, in this photo, standing above.

This was a quick stop on the way back to the capitol of Reykjavik after staying 3 nights in the absolutely wonderful Grand Guesthouse Gardakot. I would 100% recommend staying at that guesthouse when exploring the southern areas of Iceland. The hosts are just the nicest people ever! If you happen to stay there, please tell Eva I say hi.

Find out more

This post is only a part of my Iceland posts from the photo shoot that I completed in April for Land Rover USA.

For all my posts for this trip: #landrovericeland
More information about my photography contract with Land Rover USA

I am a storyteller for Land Rover

External image

“I am a story teller. You can call it a disease or just a reckless obsession, but I go where my instincts scream "caution,” because we all know that stories have to be pretty spectacular to be worth telling. Like you, ever since I was young I’ve wanted to live a life of adventure, but the warning signs and the human instinct to stay alive, often turns me towards safer options. But no amount of word smithing, flailing of arms, and camera magic can make a story great without an amazing journey.“

Photography for me is a way to tell stories. I’ve approached my entire life on this notion, and when Land Rover announced a challenge that was literally called the "Land Rover Story Challenge,” it was a no brainer to compete.

The challenge

The competition called for a quote or mantra that inspires me, as well as a collection of photos that proves how it has been a factor in my photography.  In return, they would award 5 photographers a contract to travel in a Land Rover and tell the story of the Land Rover through photography to be used in marketing, ad, and other materials.

I’m chosen!

Very recently I received an email from Land Rover announcing that I was one of the 5 chosen photographers. This came to me as a huge surprise and is an incredible honor to have been chosen.

Details are to come, but I’m hoping to be able to share this journey with you guys.

Find out more

The announcement of the challenge is here: http://500px.com/blog/269/land-rover-story-challenge

My entry is here: http://500px.com/artchang/stories/59425/i-took-the-one-less-traveled-by

Winners announcement here: http://500px.com/blog/373/land-rover-story-challenge-winners

UPDATE: All my photos: http://blog.artchang.com/tagged/landrovericeland

Huge props

Thanks to everyone who made these photos possible. Your support and inspiration has been incredible.