When Carolyn and Merrin sent out the call for guest contributors, I knew that I wanted to write something, but I couldn’t settle on what. After reading Carolyn’s series on how the NHL fails at marketing, I decided to look into just how LGBTQIA-friendly each NHL team is. Marketing to the LGBTQIA community is a focused, concrete thing that these organizations should be able to do.
The good new is, every team has had at least one player do a You Can Play video. Though as far as I can tell, no NHL player has done one since Landeskog completed the set in January 2014. It’s like everyone decided they checked off that box, so no one needs to bother again.
Every team publicly apologizes for/condemns players who have said something homophobic/biphobic/transphobic in public. (Hello, bare minimum of human decency!) But what do teams do to indicate they are actually, publicly welcoming of LGBTQIA fans (and our money) and potential future players?
The fact that Gabriel Landeskog gets hate from “fans” because he visited Hammarby hockey, the team that he played in as a child, and played with a bunch of kids is just insane. All because the “fan” think that Gabe should respect Djurgården(the team he played in during his last years in sweden) and not wear another stockholm teams jersey because of the rivraly between fans, not even caring about Gabes background… There are too many idiots in this world.