I always asked Lizzy if she was okay with this, does she want to be doing this? And it was emotional, but she did. So all along the way, I told her the right way to go, with the name, but she made certain decisions. That’s why I laugh pretty hard when someone said she was put into an image. There’s no way you can do that with her. She’s very headstrong and knows what she wants. That’s a mistake, too. She wanted to be known as Lana Del Rey pretty early on. That was her name, she cooked that up, I thought it was a little wack. [Laughs.] She was this beautiful young songwriter named Lizzy Grant, it was a cool name. But she wanted to create this thing, Lana Del Rey. We put out the album digitally and at first she wanted it “R-A-Y” and then we did one version of it that way, and then she wanted to change it to “R-E-Y” so that was now the third name we were using to promote that artist. Shortly after that, her and her new manager came in and said “We want to get this off the market. We’re going for a completely new deal. We’ll buy you out of the deal.” So we made a separation agreement.
David Nichtern, the man who signed Lizzy Grant (Lana Del Rey) to a multi-record deal in 2007