Bookies who break promises on advertising will be “name and shame” by a new watchdog. This watchdog should also penalize those who admit minors. This ruling is often violated and never taken seriously. The four biggest bookmakers in Britain pledged to set up an independent body to safeguard against any further heavy-handed clampdown on the gambling sector.
Exposing some Scapegoats
Big industry players - Gala Coral, Ladbrokes, Paddy Power and William Hill - came up with this self-policing measures to save their own hides. They want to toss the little guys out of the game so that they can glorify themselves. Humiliating a few small players to save the industry is a good strategy. In view of the increasing political and public pressure, particularly over the controversial “crack cocaine” gaming machines, a few scape goats would be sufficient to pacify public rage.
This independent body is scheduled to be up and running in January with “multi-million pound” budget funded by the big four bookies. The promise of independent comes with an independent “standards commissioner”. The commissioner will adhere to the “Nolan Principles” - a set of standards for those working in public office - the Telegraph reported on 14 Sep 2014.
Promoting responsible gambling is another feature of the voluntary measures of the new independent body. All advertising for fixed-odds betting terminals (FOBT) or any electronic casino games described by campaigners as the “crack cocaine” of gambling, will be removed. Responsible gambling messages will comprise 20% of advertising in betting shop windows.
I guess people will bet on anything (and everything). People are actually putting money (REAL MONEY) on the color of Thee Royal Baby’s hair, whether or not he or she will study at St .Andrew’s, and the name of the babe. Interested in putting some money down? Head over to ladbrokes.com. Good luck!