l.saul

4

Development of the mini-site to be used in conjunction with the supplement, this will be a further experience of the magazine, via online videos that go alongside articles featured in the supplement as the main reason to go to the website. This will also include further information about the company and current issue. Its a small site so only has 3 pages to visit from the homepage and also includes links to social media sites which are accessible via the homepage too.

4

Love these repeat patterns on the packaging for Pukka Teas, they remind of a very William Morris style, but yet have a much more sophisticated appeal and they stand out compared to other tea packaging, due to their ornate patterns and vibrant colours. The typeface used for the brand is a contrast to Clippers Tea as it is very modern and clean lined. The packaging design is very fitting with the history of that period when tea came to England, and is very much similar to the modern vintage designers of today such as Cath Kidston.

3

I came across this illustrator whilst on tumblr, the work is by artist Sophie Henson. These posters are typographic and illustrative explorations of sight seeing and attractions and associations with places. She uses a minimal colour scheme and I find the pieces are really interesting to look at. I particularly love the combination of type and imagery to create a strong piece of illustration, this is a style I would like to have a go at creating in my sketchbook.

3

Further development of website. As my progression with the design of my supplement has moved on, I had some changes to my website I needed to make such as a change in typeface for the main body of text. Also I felt my homepage was too cluttered, I feel I have resolved this and i’ve added further imagery onto the other pages that were lacking visual aid. I’m still considering my motion piece to go on the final web page, not sure whether to make it for the supplement or about the hard rock acoustic night? Hmmm.

2

OK, so its about time I actually blogged some stuff of some of the research i’ve picked up from about town, (there’s plenty more in the sketchbook) but these examples by Don’t Panic are definitely some of my favourites. Inside is a range of flyers/posters of promos for club nights, art shops, games etc… anything that would interest us students to be exact! Much of the flyers used different sizes, which are all ideas I could use for my own booklet shape.

2

Came across this Graphic designer called Emma Robertson. These images show a book she made as a wedding planner, it folds unusually and has allowed the designer to put a decorative print along the back of each page. The book also contains handy pockets for people to place notes etc. Nicely designed and is something a bride to be is likely to keep after her wedding.

Cyanotype, this blue toned image is a very early photographic process and something that I have been influenced by in my current project, using images with a cyanotype effect as it is much more interesting than black and white. I did quite a few of these back in photography last year and sadly, I am realising now it’s too late, that my front cover could have been made using a traditional cyanotype.

5

El Lissitzky

I found the typographic work of Lissitzky interesting, although the period of Russian Constructivism does not appeal to me as a whole. It was interesting to see the similar us of a grid system to that of Josef Muller-Brockmann and its clear you can see how he was influenced by the work of Lissitzky and the like. The use of Red, Black and White seems to be an occuring theme within his work and was a popular part of the demographics of constructivism. Using minimal colour does work well and I feel can give more of an impact to an audience than many different colours. In particular his colour choices are strong and bold and work well with his use of typography, the combination of pointsizes all within a tight grid system.

4

The bookelt we are asked to produce is to be sponsored by Creative tourist and Salford M3 so as a starting point I began my initial research by looking at both the websites and some publications produced by Creative tourist and Salford M3.
These show examples by Creative tourist. They have ensured their design is coherent throughout both their publication and their website, this is effective and increases an awareness of the brand by using the same design aesthetics for web and print. You can see clearly how they have used a grid system in order to produce both web and print, this gives it a clean, sophisticated approach but is also much more appealing particularly text in columns is easier for the audience to read. What I like most about the Creative tourist booklet is their use of a bold type for headings, as is instantly grabs my attention. also, the combination of black and white and colour photography on the same image is an interesting effect.

4

Again a lovely example of using different paper sizes and including what I consider to be hidden pages within a publication. Also I’ve noticed how the artist has stuck to a very minimal colour scheme, and is very pale and calm. I also love the way the images have been printed on different paper types to the text body, allowing some pages a different tactile feel and also she has used an interesting technique of overlapping the same image but having it in a different tone e.g. cyanotype over grayscale. I’m very interested in having a hidden page for my own booklet and this will also use a different paper size which I find is much more playful and will keep the audience reading longer.

5

This is examples of some DPS’ and the home page of the Salford M3 website. I found it quite disappointing that their style used in their publication has not been reflected onto the website. The website is uninteresting, bland and is very much lacking in GRID SYSTEMS, something it needs that would vastly improve its appearance. However, I find the publication seems to be using grid systems and has used nice additions of detail such as an appearance of stitching, which I find really sweet, and I think attention to detail is going to be a key element to the design of my own booklet, although I think what would work more effectively if the pages were more coherent in design and colour scheme.

5

Copies of The Guardian, Manchester News and a sports news supplement and Stylist Magazine. I mainly picked these up to see if they had any free booklets in, sadly not this time, however I did find after our lecture on Grid Systems and Layouts that I found myself staring at the way the articles are layed out, rather than reading the articles themselves. Obviously something only graphic designers would do… I also love the attention to detail that Stylist magazine uses, its so much more creative and kitsch than your typical fashion magazines such as Vogue and Elle and best is its FREE. I’ve been a fan of this magazine for months now, I mean just look at the fancy scalloped edges used on the headings! It’s so sweet, definitely the style and approach I would like to use towards my own publication design.

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Grids and Layout Systems

Here are examples of what a grid layout system is and how it can be applied to practically anything when designing (see apple Logo). There are many different types of grid systems, such as the most commonly used column system, where you have the choice of how many columns you’d like across your page and images and text are placed within these. This is one way of improving legibility. Also there is the golden ratio shown above, which is often applied in art and within architecture, it is more complicated than using the column grid system. On one of the examples you can see baseline grid, this can help sit the text on a line and will help with aligning. For this assignment I will use a grid system for both my website and booklet and for my booklet I will use the same layout for each page so that it keeps it simpler but also coherent throughout.

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Evaluation

Here are a final few images from my collection of teapots, to go with my final post on the project. I feel the majority of this project has been much of a challenge to get back into a routine of designing and time keeping and understanding the importance of ensuring you have enough ink in your printer ready for final printing, (yes I made the dash to staples the night before having ran out of yellow ink and then having to work till the early hours of the morning, just reiterates how important it is to crack on with research and early ideas withing the first week rather than within the third week). Moving on, I have enjoyed this project having been able to work on something I am passionate about and enjoy collecting. I have tried new things, web design being something completely out my comfort zone as I had no idea what it entailed but trial and error proved once you put pen to paper or played around on illustrator a fair amount its possible to get to grips with the basics for yourself. I feel that I am much more prepared for the next project in being able to gather research and ideas much earlier on but also with areas such as web design I will become more comfortable in doing so. I think something to definitely improve on for the next brief is to research more closely at designers rather than general designs in order to build up more knowledge and inspirations. Out of the outcomes I produced for this brief I feel my most successful was my guerilla advertising as it communicated the concept of the exhibition well and is possible to see something like that in actual life.

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Kurt Schwitters - Merz

Artist turned typographer, Schwitters is best known from a graphic design aspect for his work on the publication Merz, a magazine that talked about advertising, new typography, poetry, culture and art. You can see how he has used a grid system in producing this and what I like is the coherent design between the different issues. Again I see similarities between the work of Schwitters and Lissitsky, perhaps this is a reflection upon the period and how many artist were becoming part of the Avant Garde movement (many different movement happened during this period so as a whole is known as this) - becoming contemporary in their design. To produce good design it is becoming apparent that a grid system needs to be in place before one can break it up, and has been something graphic designers have always considered essential in their work. Guess you could call it working methodically?

Evaluation Exploring Graphic Communication

Should have wrote this a few days ago but being home, i’ve been in demand by friends and family, glad to have me back home in sunny North East England.

I felt that this project was much better suited to the areas of design I like working in most, editorial is something i’ve always been interested in both from an editors point and a designers point. I managed to produce my early ideas and research early on, but also continued to find adequate research throughout the project to continue to inspire and benefit my outcome. One of the main things of this project for myself was to learn more about using grid systems effectively as this was an area I was weak on in my feedback from the previous project. I spent a lot of time looking at a range of designers to help with this. I’ve found with this brief I have been much more abstract than in any previous work I have done before but i’ve also been able to benefit from happy mistakes, things I didn’t intend to happen but that worked well. Overall, I am pleased with my outcome although I still feel there is so much more I could have done to the front cover.