krs photography

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Floom Helps Independent Florists’ Businesses Bloom

This feature is part of #MadeToCreate, a series highlighting our community of entrepreneurs, makers and artisans on Instagram.

A flamingo-pink parrot tulip. A fistful of sun-yellow ranunculus and magenta anemone. (And not a single bouquet of two dozen long-stemmed red roses in sight.) This is Floom (@floomofficial), an online delivery service that supports locally sourced bouquets. “Everything you’re buying is from an independent florist,” says Lana Elie, the 30-year-old founder of the UK-based business. While working as a personal assistant, she grew frustrated with the process of sending flowers. “Using those companies, it’s the same flowers all year round, but flowers are seasonal. Why do I have to buy roses?” she says. “Flowers are an emotional product — someone’s died, it’s a birthday, a baby is born — and you’re buying from a company that you don’t know and what shows up looks nothing like what you ordered. There’s a real lack of personality.” Luckily, there’s no such problem at Floom. 💐

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Nanji Hangang Park by Seoul Korea
Via Flickr:
Seoul’s Hangang parks are a great place to spend an evening in the city. With plenty of wide open spaces there is plenty of space available for sports, cycling or jogging. The parks are also popular in the evenings with people strolling along the riverfront and families relaxing together. Nanji Hangang Park covers a large area and has all sorts of facilities available including baseball fields, a swimming pool, a marina, and a skatepark to enjoy as well as the backdrop of the beautifulSeongsan and Gayang bridges. Accessible from: World Cup Stadium Station(Line 6), Exit 1. Walk for 20 mins following the signposts to Nanji Hangang Park.