Let us tell you what: We seriously double-tap Kristen Joy Watts. As an art-and-fashion-savvy member of Instagram’s community team, she’s in charge of discovering new talent, creating cool new content, and brainstorming fresh ways to collaborate with the likes of Vogue (see: #metgala) and the Frieze Art Fair New York (see: #emptyfrieze). Obviously, we wanted—needed!—to know more, so we asked Kristen to get real with us. —mattie kahn
Q: Spill: What’s your favorite Instagram filter?
A: The city usually inspires the filter. I’ll probably use Hudson at about half strength, for example, when I’m in Vancouver next weekend—a bit of blue for a rainy place.
Q: What makes a good Intagram, do you think?
A: We often feature tips from the community on the Instagram blog, and that’s a great place to start. I think great photographs have to be beautiful—but they also have to have what Roland Barthes called punctum: a photograph’s personally touching, even wounding, quality. Maybe it’s a hair askew or a slightly crooked horizon line—imperfections that haunt you.
Q: What’s your favorite landmark in NYC?
A: Does Momofuku count?
Q: Where do you head for the best slice of pizza in New York City?
A: On one of Scott’s Pizza Tours.
Q: Which Of a Kind designers do you have your eye on right now?
A: I’m looking at the Chen and Kai (@ChenandKai) planters in my kitchen.
Q: What’s the last viral video that made you cry-laugh?
A: This got me.
Q: Any guilty pleasures you’re willing to admit to?
A: I think a lot of people would say that they like Boyz II Men, but not a lot of people still listen to “4 Seasons of Loneliness” about once a week.
There are more completely amazing people to be found right here!