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Awesome Korean commercial holidays !

White Day is observed in South Korea with the men paying back women who have given them chocolate on Valentine’s Day with usually candy instead of chocolate, with an additional later Black Day observed for those sharing singleness. Just look how smitten Rain and Go Hye Sun are posing in the advert below. 

Or it just might not mean chocolate at all…. 

Black Day (April 14) is a South Korean informal tradition for singles all across Korea to celebrate ‘Black’ day that’s opposite to Valentine’s and White Day as it allows individuals to celebrate their single status by eating a bowl of jajangmyun ( Black bean noodles.) As majority of Idols are single (in front of the public eye anyway), here is girl group Dal Shabet with member Ah Young nomming noodles.

Pepero Day is an observance in South Korea similar to Valentine’s Day. It is named after the Korean snack Pepero and held on November 11, since the date “11/11” resembles four sticks of Pepero.The holiday is observed mostly by young people and couples, who exchange Pepero sticks, other candies, and romantic gifts. Lotte denies starting the holiday and instead states that they noticed a bump in Pepero sales around November 11th and after continued popularity they decided to then encourage the holiday with special gift boxes and other promotions. Some consider it to be a contrived holiday and some teachers have encouraged children to exchange healthy snacks to help combat obesity. An alternative “ Garaetteok Day” (sticks of white tteok) has been proposed.

According to one story, Pepero Day was started in 1994 by students at a girls’ middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow “as tall and slender as a Pepero”.