korean makeup brands

this was in my facebook feed today in an ad from 11-st English.

lets just look at this pic.

7/8: are women

7/8: have hands near or touching their face

8/8: are shiny (why does clean mean shiny in korea? to me it means greasy)

8/8: have probably had surgery. I dont wanna go on record and say they all have, but its a pretty good assumption

7/8: (the women) have their hair colored

no judgments or other comments. just the facts. 

anonymous asked:

do you guys know of any korean/asian makeup brands/products that would be good for darker/tanned skin? thank you!


  • Some brands mentioned below have physical stores / counters in my country (marked with *). I’ve personally swatched and compared their shades to MAC Studio Fix Fluid shades. 
  • However, please note that the corresponding MAC shades are just approximation and may not be 100% accurate due to lighting, oxidation etc.
  • I also included links to videos / pictures for skin tone references. 
  • The availability of shades may vary depending on where you live.
  • r/AB also has spreadsheets of Korean base products and similar MAC shades.

Japanese brands:

  • The one that i’ve personally used is Shu Uemura Face Architect Smooth Fit Fluid Foundation. It’s a good foundation for people who have oily skin and sustained well under hot humid climate. Coverage is medium-full. The shades are pretty diverse and they have shades for all undertones. The ones that were sold in my country at least had the equivalents of NC42. The deepest shade they have is 504, which is quite similar to MAC NW50. (swatches934, 754734, 554524)
  • Sadly…………… Face Architect has been discontinued earlier this year and was replaced by Shu Uemura Petal Skin Fluid Foundation * (though i think you can still find Face Architect online). Petal Skin has fewer number of shades than Face Architect but the colors are not much different imo. Mind you that all 7xx shades are very yellow. The darkest for the yellow undertone is 744, which is very similar to NC42. 754 is quite similar to NC40. (754)
  • Shu Uemura The Lightbulb * (dewy finish) has the same range of colors as Petal Skin, but theirs are just slightly lighter than Petal Skin. For example Lightbulb 744 is a liittle bit lighter than Petal Skin 744, but it’s similar to Petal Skin 754. (swatches, 744, another 744754554)
  • Lunasol * and Kate (both are from Kanebo) also have base products in medium shades. However, their color range is more limited than Shu Uemura and Shiseido. Undertone is rather neutral/pink. Their darkest shade is similar to NW35 / NC42 (OC-04OC-G
  • RMK Liquid Foundation is quite popular in Japan (so does its creamy foundation). Judging from the pictures the shade 105 looks similar to NC42 (?). They also have one deep shade with cool undertone which is Coffee Brown (104, 105Coffee Brown), 

Korean brands:

  • Sulwhasoo Perfecting Cushion * also has medium/tan shade. The price is on the expensive side compared to other cushions. Shade 33 is quite similar to NW35 / NC42. Neutral undertone, just slightly pink. (no.33)
  • VOV Maxmini Cover Cushion * offers medium/deep shade as well. Shade 33 is similar to NC37-40, while shade 43 is similar to NC42-45. Neutral/peach undertone. But unfortunately i think this product isn’t available outside of SE Asia… (no.33, no.33 as base and no.43 as bronzer)
  • Amore Pacific is another high end cushion that has medium/tan shade (and it costs $60-80 byeeee). I think the shade 208 is slightly lighter than Sulwhasoo’s 33? Not sure about the undertone. Also available at Sephora. (208, also 208)

Hope this helps,

Admin A

sheslikearainbooow  asked:

Hey so why is Korean skin care such a big deal all of a sudden? I keep seeing youtubers do Korean skin care hauls, different beauty sites promote it, it's all over Pinterest, etc.

Hello :)

Korean skincare is usually great quality because Koreans are all about glowing, clear, beautiful skin! Koreans (and many other asian cultures) tend to focus more on skincare and less on makeup and foundation to achieve flawless skin. They’re most known for their whitening/lightening products to fade scars and promote an overall more even and glowing complexion. 

Even their makeup is very fresh and dewy focusing on the skin using light weight foundations and a pop of cheek color to add to the youthful, glowing skin look. Since the Koreans put so much emphasis on healthy skin, they make sure their skincare is up to par!

Some big brands you may have heard of 

  • Etude House.  Skincare and makeup brand!
  • Innisfree.
  • Skin Food.
  • Laneige. A Korean makeup and skincare brand and best of all you can buy it at Target! 
  • Skin79.
  • SKll. A Japanese brand that makes great quality (and expensive) skin care sold at Sephora and Nordstrom!
  • Dr Jart +. Also sold at Sephora!
  • Shiseido. High end Japanese skincare brand sold at Sephora and department stores.

Some website I recommend buying asian skincare from


Give your cosmetics stash an international makeover.

Anyone who’s obsessed with dewy skin knows that K-Beauty is your perfect complexion ticket. But, beyond the waterfall of hydrating skincare, Korean makeup brands are also coloring the world with bright, playful cosmetics that are equally deserving of our attention. A trio of standout brands has especially piqued our interest, and we’ve highlighted their top-notch products below. JESSICA VELEZ

THE BRAND: Too Cool For School

Like the doodles you scribbled during chemistry class, Too Cool For School’s packaging is quirky, funny, and filled with dinosaurs. As the name would suggest, the brand thinks rules ought to be broken and you can find unconventional yet pretty and functional products in its arsenal.

THE STAR PRODUCTS: Too Cool For School Dinoplatz Balm

This pot of jelly lip balm makes lips slick and shiny, not greasy or sticky, and the spilled wine shade smells exactly like cherry soda.

Too Cool For School Dinoplatz Cushy Blusher

Tired of pink powder falling out and landing on your jeans? Or creamy blush staining your fingers? The Cushy Blusher takes away all the messy work. Instead, squeeze the tube and apply the puff cushion to your apples for a soft, luminizing, and healthy-looking flush in peach or pink shades.

THE BRAND: Chosungah 22

As fun to use as it is to say, Chosungah 22 creates edgy packaging that gives a punch of impact to the eyes. The products are innovative, yet intuitive so you can create looks that aim to highlight your best features instead of hiding flaws.

THE STAR PRODUCT: Chosungah 22 Dong Gong Minn Jello Color Eyeshadow Palette

What we love about this eye palette case is the six shadows’ pillowy soft texture. That’s a result of its jelly formula (hence Jello in the name). The texture patterns between matte and shiny and come in muted tones that work for day and night.

THE BRAND: Touch In Sol

If you are keen on what’s new and trendy in beauty, then Touch In Sol should be on your radar. Beyond its flirty graphic designs, the brand focuses on staying ahead of the curve and testing out new innovations in science and style.

THE STAR PRODUCT: Touch In Sol Brow Gellin Gel Eyebrow Styler

Everything you need to fill in sculpted, feathery brows comes in this easy-to-carry stick. Uncap the head to reveal the slanted brush, and then untwist the opposite end to expose the pot of gel-based wax formula. Then, dip the brush in the pot, and you’re on your way to sparseness-free brows.