BORNFREEONEKISS2 aka Kim Jaejoong: member of JYJ, CEO of luxury leather goods brand Moldir, singer/songwriter, actor & coffee shop entrepreneur.
What to expect: a haze of heart-swelling luxury - bountiful flowers, fine jewellery, luscious Korean food, good Champagne and quirky modern art. Lots of shots of Jaejoong’s beautifully decorated home, some dreamy selfies and insta-videos galore.
The crowning touch: Jaejoong’s Instagram is civilized, sophisticated and bound to give you some happy life envy as you gaze into Rolex watch faces and crystal Champagne flutes. But behind it all, there is a warmth, an honesty, a homeliness, a softness and a tone of appreciation that is endearing, inspiring and fun.