The drink was invented by Noel Nichols—a herbalist—in a warehouse in Manchester just before World War I. This English ‘old-fashioned’ drink was first introduced as a medicinal remedy in 1908 during the temperance movement, where the consumption of alcohol was considered to be dangerous to health and soul. Thus, Nichols developed the drink as part of this social phenomenon, and initially called it Vim Tonic: a juice made from grapes, blackcurrants, and raspberries flavoured with spices and herbs. Vim Tonic was created as a substitute to alcohol while being marketed to improve ‘vigour’ (hence the name vim), and is probably why the packaging looks like a wine bottle with an ingredient base of grapes. The name Vim Tonic was later shortened to Vimto in 1912. Its first global outlet was Guyana in 1919, then India in 1924. (via vimto | THE STATE)

THE STATE VAYANASALA, HOUSE 55, SIKKA —Inspired by our recent residency in Kochi, THE STATE: Vayanasala takes its concept from the small public ‘reading rooms’ found in alcoves and alleyways throughout the city. At Sikka, the reading room will include a curated capsule library of printed matter (both textual and visual) about the ‘concept of Dubai.’ Signage will be trilingual—Arabic, Malayalam, Tagalog—as a nod to the centuries of trade between the port cities of Dubai and Kochi. Copies of other STATE publications and tote bags will also be available to purchase onsite Visitors will be encouraged to fill out a small card responding to the question ‘What is the concept of Dubai?’ Answers should be 140 characters or less—and will be livetweeted/streamed on our site throughout the duration of Sikka. (via 16/03 – 5pm – PANEL & LAUNCH – concept of dubai | THE STATE)


#khaleejiswag from across the gulf


Saudi telecom does the new aesthetic