kellee-khalil

Married to the Business

Contrary to what chick flicks tell you, wedding planning doesn’t always have to induce panic attacks.

"For us, it’s about celebrating the beauty in weddings, and helping brides find what they need to plan their own beautiful weddings," said Kellee Khalil, Founder and CEO of Lover.ly, a visual search engine for wedding inspiration. “It’s important to help bring the stress level down to a minimum for brides.”

With ideas, images, and other content sourced directly from wedding publishers and shopping partners, Lover.ly is Kellee’s - and many in the Lover.ly community’s - answer to a stress-free wedding: gathering all the information and ideas on the Web into one place.

And now to pop the big question: will Kellee be joining users such as Jamie Carroll (now Davern) to plan the entirety of her own wedding, from the color palette to the flowers?

"I am definitely looking forward to being a Lover.ly USER one day!" said Kellee.

Hmm…

Celebrate love and all things feminine with Kellee by taking a peek at her closet on Material Wrld - maybe you can even find a few things to wear to your next wedding reception!

4 Tips for Choosing Your Wedding Colors

"Choosing a color palette is one of the first things you’ll do when planning your wedding, and it can be quite difficult! It’s shocking how the colors you love don’t always work as wedding colors, and, of course, the colors you love may not be what your future bride or groom loves. Here are our tips for choosing the perfect colors for your wedding decorflowers, and all of your wedding day details.

Photo by: A Photo by Ashley via Lover.ly


1. Get out of the house and browse. You can do this anywhere from an art museum to a department store to a flea market — anywhere there are a variety of items to consider. Take note (or, even better, pictures) of the items you’re most drawn to. Write down the colors that you like together, paying attention to the details. If you’re drawn to say, an old map, don’t just write down pink, blue, and green; also include the glossy black typography, the wood frame it’s in, and the rustic-looking paper. All the little details can really help develop your palette.

Photo by: Angela Higgins on Polka Dot Bride via Lover.ly

2. Look around your house. First, look at the walls. The colors you chose (after a lot of consideration and paint samples, no doubt) to display prominently in your home are a great place to start. Then look at the colors of furniture, trim, and the floors. Finally, look at the accents. Are they black? Silver? Red? These things give you great clues into the colors that you’ve already decided work for you. (If you haven’t painted or decorated your home for any reason, that’s OK — thanks to the web, it’s easy enough to design your dream home without painting a thing.) At first glance, the colors in your home may not seem like wedding colors, but once you start browsing flowers or table decor and you might be surprised by how well they work.

Photo by: Cory Ryan Photography on Every Last Detail via Lover.ly

3. Think about the mood you want to set. What words describe your wedding? Dramatic? Fun? Sweet? Opulent? Colors are a powerful way of influencing people’s moods, so you’ll want to choose colors that get you and your guests in the right mindset. If a color you love doesn’t seem right for the mood you’re trying to create (say, pale pink for a dramatic wedding), that’s OK — balance it out with one or two (deep purple, gold) that can set that tone.

Photo by: Christa Elyce on Bridal Musings via Lover.ly

4. Don’t get too caught up in any color’s immediate associations. Sure, pale pink and green may make you think of spring time, but those aren’t exclusively spring colors. One trick is to think of ways your colors have been used throughout history or in different cultures. Pale pink and green may say spring now, but in the 1950s and 60s, these pastels were super trendy for winter. Through your other decor choices (flowers, textures, typography, etc.) you can make almost any color combination work year ‘round.”

 

Repost from Lover.ly & The Huffington Post

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Business: Inventing a Start-up


Learn how Lover.ly CEO Kellee Khalil transforms the wedding planning process with her photo based website. If you are in the wedding industry or not, this video has power. From building a brand to her big move to New York, she reminds us all to take risks! 

A marriage impulse startup for millennial brides is rising the possess line …

LoverlyLoverly owner and CEO Kellee Khalil. See Also Loverly, a marriage impulse startup for millennial brides, is diving into e-commerce with a launch of “The Loverly Collection,” that offers an collection of curated and branded marriage products including bridesmaids dresses, floral arrangements, and selected marriage decor, a association announced Thursday. Loverly, that turns 3 on…

Read more → http://dlvr.it/8XS4Kf

A marriage impulse startup for millennial brides is rising the possess line …

LoverlyLoverly owner and CEO Kellee Khalil. See Also Loverly, a marriage impulse startup for millennial brides, is diving into e-commerce with a launch of “The Loverly Collection,” that offers an collection of curated and branded marriage products including bridesmaids dresses, floral arrangements, and selected marriage decor, a association announced Thursday. Loverly, that turns 3 on…

Read more → http://dlvr.it/8XCJSP

A marriage impulse startup for millennial brides is rising the possess line …

LoverlyLoverly owner and CEO Kellee Khalil. See Also Loverly, a marriage impulse startup for millennial brides, is diving into e-commerce with a launch of “The Loverly Collection,” that offers an collection of curated and branded marriage products including bridesmaids dresses, floral arrangements, and selected marriage decor, a association announced Thursday. Loverly, that turns 3 on…

Read more → http://dlvr.it/8WyKsM


Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23–24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here.

Loverly, a wedding planning and inspiration startup which got its start as a “Pinterest for weddings,” is launching its own product line.

The company will kick off its expansion with “The Loverly Collection,” a growing line of dresses, floral arrangements, and stationary influenced by its “search and discovery platform.” The company is starting with just dresses today, and will add other products to the collection next month.

In short, New York-based Loverly is able to track trending keywords from its 1.2 million monthly unique visitors and can use that data to inform its own products, potentially giving it a head-start on wedding trends.

Loverly founder and chief executive Kellee Khalil says her company’s existing services allow it to “gain valuable insights into not only what our users are searching for but also what they aren’t finding.”

 
Like this story? Want to learn more? On February 23–24, our fifth annual VentureBeat Mobile Summit will tackle 6 big opportunities for business to leverage mobile to grow. The invitation-only Summit will gather the top 180 executives at the scenic Cavallo Point Resort in Sausalito, Calif., to discuss issues like this. Request an invitation.










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