Tumblr Teens...

An insightful article in to why Tumblr is a tricky network to master when it comes to digital marketing.

Tumblr’s demographic of self expressing teens are not an easy group to reach, and flooding the site with the wrong kind of marketing and ads could have an adverse effect on it as a successful and highly populated platform. However you can’t ignore that it’s primary function is to share, and re-share content!

But if you want to approach Tumblr in this way, you’re going to have to be pretty darn smart about it! 

Read the full article from techcrunch.com here

Sourced: Techcrunch

Choose the Most Effective Social Media Platform for Your Brand | Social Media Today

To help you understand what to post on these various social media sites, this infographic explains which types of media are most suitable for each social media platform. The infographic breaks down the relevance of photo, video, article, and text posts for each site to help you determine which types of posts will most likely resonate best with your target demographic.

Lunchtime read :)