Google+ for Businesses and Brands: What You Need to Know

By Lisa Chatroop, Social Media Assassin

Google+ debuted with much fanfare on June 28th and skyrocketed to 20 million users within its first three weeks, making it the fastest-growing social network of all time. This past month, Google finally rolled out Google+ for businesses. Although it may seem like just another social networking site (many liken it to a hybrid of Facebook and Twitter), there are several unique features Google+ has that allow brands to reach out to their customers in new and unique ways.

Content is Key – and Searchable!
Unlike Twitter, Google+ has a high tolerance for longer original content – meaning that you aren’t just limited to 140 characters. Additionally, unlike Facebook, the ability to use hashtags on Google+ allows brands to create keyword-rich content that is searchable within the site.

Google+ also has a unique feature called Sparks, which is a bit of a hybrid of Google Reader and Google Alerts - in other words, it’s a way for you to read the latest news (like Reader), but it filters the results in the manner of Alerts. Additionally, the search function on Google+ not only allows businesses to track what is being said about their brand, but also allows users (read: potential customers) to find content that appeals to them. In other words, These features make it easier for brands and potential customers to find each other via search terms.

Those that are looking to post a lot of original written content on Google+ (authors, media outlets, and the like) will appreciate the Author Tags feature. This allows content to be permanently tagged with the source data, meaning that even if the material gets picked up by news aggregators, authors can rest assured that the content will still be properly attributed.

Get into the Niche
One unique feature of Google+ is the ability to segment your audience into various groups via Circles. This feature allows brands to send messages that are relevant to each specific Circle they’ve created, thereby allowing them to focus their promotional efforts to a very specific niche. For example, a store with a wide variety of offerings like Wal-Mart might want to promote a sale on Revlon lipstick. Circles would allow them to target that message to women within a certain demographic while avoiding broadcasting the message to disinterested parties, (i.e. men that are only interested in Wal-Mart’s selection of hunting gear). These targeted interest groups cut down on promotional clutter, and we envision this feature resulting in less “unlikes” due to irrelevant postings. 

Hangouts: A New Way to Interact with Your Audience
Although it may seem like just another way for friends and family to stay in touch, many brands are already doing some creative things with the Hangouts feature on Google+. For example, the Black Eyed Peas did a backstage Hangout at a recent concert in NYC.

Members of the media are also using this feature to their advantage – NBC affiliate KOMU-TV recently used Hangouts to give their viewers a behind-the-scenes look at what happens during a live newscast. For brands that aren’t in the entertainment industry, we envision Google+ Hangouts to be an interesting outlet for real-time customer service, live tutorials, meeting/event coverage and more.

SEO Searchable
As one would expect from a Google product, having a presence on Google+ can positively affect your visibility in Google search. First and foremost, all content on Google+ is picked up by Google search and business profiles do show up in search as well. Second, Direct Connect allows users to go directly to your page by searching “+” and your username in Google. For example, to visit Pepsi’s Google+ page, one would enter +Pepsi to be directly connected to their page without the hassle of searching within the website and sorting through irrelevant pages.

Measuring Your Success on Google+

As social media managers, we live and breathe the analytics we receive on the accounts we manage. Fortunately, Google+ syncs with Google Analytics to produce real-time analytical data. Additionally, the Ripples feature on Google+ (think “ripple effect”) offers a visual layout of how your content has spread. Not only is Ripples an interesting way to see how your content has spread, but it’s also an excellent way to help identify brand influencers.

How to Integrate Google+ Into Your Social Media Strategy
First and foremost, snag your identity now. Even if you don’t plan on utilizing your Google+ page just yet, you’ll want to secure your name before someone else does. Second, take the time to learn the platform. Take a look at some brands and public figures that are already wildly popular on Google+ and ask yourself what makes them so. A few of our favorites are Burberry, The Muppets, and Pete Cashmore. Finally, as with any other social media outlet, you’ll want to be tactical, thoughtful, establish a goal and understand exactly how and why people are using the site. The early adopters of Google+ are a savvy bunch – you’ll want to put your best foot forward and establish a dynamic presence.

71. Ravenclaws regularly have friday night debates in the great hall on subjects ranging from theoretical changes in the laws of magic to current events. Since ravenclaw is home to so many students with diverse opinions, talents and backgrounds, there are always people eager to debate. Often, when the debates get particularly heated, Professor Flitwick and some older ravenclaws (occasionally visiting alumni) are called in to judge. 

One time a few gryffindors decided to challenge the ravenclaw debaters, in the hope of being included in the weekly showcases. After their spectacular defeat it was unanimously agreed that the students should just be left alone whenever a debate arose

submitted by heymarauders


We were recently proud (and exhilarated) contributing sponsors of Chicago’s TechWeek - a week-long festival, conference and expo that celebrated technology, web and interactive communities. (Follow the #techwk hashtag for continued conversation surrounding tech in the midwest and around the United States.)

Katy Lynch, founder of SocialKaty, was interviewed by HyperLocalLive at TechWeek. Watch how she answers questions about the concept behind the “social media assassins,” ninjas and why she chose Chicago as her hub.


We were recently proud (and exhilarated) contributing sponsors of Chicago’s TechWeek - a week-long festival, conference and expo that celebrated technology, web and interactive communities. (Follow the #techwk hashtag for continued conversation surrounding tech in the midwest and around the United States.)

Katy Lynch, founder of SocialKaty, was interviewed by HyperLocalLive at TechWeek. Watch how she answers questions about the concept behind the “social media assassins,” ninjas and why she chose Chicago as her hub.

Growing Social Media Marketing Firm, SocialKaty, Inc. Secures Series A Funding From Chicago-based Lightbank


Media Contact:

Nicole Minadeo

(312) 768-4744


CHICAGO – SocialKaty, Inc., a Chicago-based social media marketing company that leverages technology to manage online communities for businesses, announced today it has secured Series A funding from technology investment firm Lightbank.

Founded in 2010, SocialKaty is on pace to double in size by the end of 2012, as more businesses seek assistance implementing cross-platform social media strategies. The investment from Lightbank will allow the company to continue to meet growing demand for corporate and non-profit clients that include nationwide consumer packaged goods companies, restaurant chains and retailers.

“SocialKaty provides unique social media marketing services which are undeniably becoming an integral part of every business,” said Lightbank partner Paul Lee. “The SocialKaty team is made up of the kind of people we want to get behind and we are looking forward to partnering with them to continue their success.”

SocialKaty co-founders Craig Ulliott and Katy Lynch created the concept after working together at Where I’ve Been – a company Ulliott started in 2007, funded by Lightbank, and acquired by TripAdvisor (NASDAQ: TRIP). Lessons learned from managing Where I’ve Been’s 10 million users provided a foundation to launch their own agency focused on growing companies through social media channels. SocialKaty relies on custom management tools to monitor brands, interact with online communities and deliver strategic insight to improve click-through and conversion rates.

"This investment from Lightbank allows our team to accelerate growth into new markets in need of scalable online marketing solutions,” said Ulliot. “Our typical package is about half the cost of hiring a full-time community manager, and with actual measurable results it’s a no-brainer for our clients.”

Since launching, SocialKaty has built a team of experienced community managers who have designed and implemented hundreds of creative campaigns to increase fans and followers, raise brand awareness and drive the bottom line for their national and international clients.

“As the need for social media has grown over the last two years, SocialKaty has helped a variety of Chicago-based companies. Now we’re expanding outside Chicago with clients on both coasts and even internationally,” said Lynch. “We are thrilled for the opportunity to work with Lightbank to grow our service offering, especially as we continue to sign up new clients every few weeks and hire staff to keep up.”


About SocialKaty
Founded in August 2010, SocialKaty is a Chicago-based social media marketing company that leverages technology to manage online communities for small to mid-size businesses. We are a team of highly skilled Community Managers that execute and maintain campaigns that spread awareness through conversation to targeted audiences and ultimately accelerate business growth. SocialKaty’s services include day-to-day management of Facebook, Twitter, Google+, Pinterest, LinkedIn and blogs for brands as well as social advertising, social contests, design and development. For more information, visit SocialKaty at www.socialkaty.com | Twitter: @socialkaty | Facebook: www.facebook.com/socialkaty


Katy from SocialKaty gives tips to brands who hope to use social media channels to promote St. Patrick’s Day deals.

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70. There are those infamous ravenclaws that are geniuses despite not being  obsessed with school work. They will frequently put work off until the last minute but always end up getting the same mark as the others who spend hours on it. Everyone else in the house gets super annoyed because they don’t understand how they manage to do it

submitted by anon

anonymous asked:

out of all the HP child actors, who do you think was the best then and is the best now? I've always thought Ron and Draco were pretty good then, but at the time they were given 'the funny best friend/sidekick' and 'the rich, arrogant bully' Tom was A+ in the 6th movie's crying scene but I kindof felt like the leads (Harry, Hermione, GINNY) just stood there and let the intense music give feeling to a scene

I easily liked Rupe Grint best. Then, in the later films, I liked Evanna Lynch as well and I still think she is quite lovely. Her acting career doesn’t seem to work out all that well atm, though… 

As for right now - Dan, Rupe and Tom all seem to be doing quite well form themselves, if somewhat low key… scratch that, I actually think being low key is far preferable to what EW is doing. Then there are also Matthew Lewis and Alfred Enoch with their TV work… and Katie Leung with her stage credits and she just graduated from the Royal Conservatoire of Scotland. Bonnie Wright with her directing… I think they’re all doing just fine. The only one who is openly failing is EW, because she went for this great Hollywood career and just fell flat on her ass.

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