The Insider: Katia Beauchamp

When you have the opportunity to talk to Katia Beauchamp, CEO and co-founder of Birchbox, you have to ask her about beauty products—you’d be a total dummy not to. But we had a whole lot more we were itching to ask this smart, savvy, and supremely accomplished whiz (who also happens to be a taco connoisseur). Dive on in. —monica derevjanik

Q: Ok, let’s cut to the chase: What’s one beauty product that’s totally blown your mind?
A: Shu Uemura has this hair volumizer that has a makeup brush at one end. You pump this powder into the brush and use it on your hairline to create this incredible volume, and you don’t need any hairspray. It’s perfect for that just-messy-enough look.

Q: And what’s the beauty product you’ve used for the longest amount of time?
A: It’s Jouer’s Luminizing Moisture Tint. It’s a tinted moisturizer, and almost everyone at Birchbox wears it now. When you wear it, people are like, “Your skin! What do you do to it? Did you get a facial?” I’ve been using this since Birchbox started in the summer of 2010. They also came out with a matte moisture tint, which provides full coverage, and if I want a little more coverage for an event, I just mix the two—it’s beautiful.

Q: You’re from El Paso, right? What do you miss most about it?
A: Other than my mom, it’s a tie between the sunset and the Mexican food. El Paso is a desert, and people usually live in the more elevated areas where you get amazing views of the sunset. The sky is so big that almost every night it looks like a sunset that you’d see in the movies.

Q: What movie do you think everyone needs to see?
A: My latest favorite movie that makes me so happy is Midnight in Paris. I tend to be attracted to more heavy books and movies, but when Birchbox started, I decided I was going to watch brighter, happier things. This movie is perfect if you ever have that moment where you think you want to be a writer—which I think a lot of people do. In high school, I was obsessed with my English class and all of the authors I was learning about, and watching a movie where the main character was meeting all of these authors made me giddy. I couldn’t imagine meeting these people who were like celebrities in my mind.

Q: Which bloggers are you loving right now?
A: I developed a crush on these girls from Texas who run a blog called A Piece of Toast. They’re so sweet—they’re honestly great people. I love their style and just how authentic they are.

Q: If you could collaborate with any Of a Kind designer, who would it be?
A: I discovered Jade Lai from Creatures of Comfort through Of a Kind, and am such a fan of her philosophy and aesthetic. I mean, who doesn’t want to look fantastic and be completely comfortable at the same time?

Q: What do you do when you want to relax?
A: I love getting massages, but that doesn’t happen very often because you have to plan them ahead of time. I’m really relaxed when I’m just with a small group of people, preferably outdoors and talking about anything other than work. I love the roof of our apartment, so I’ll sometimes make breakfast tacos and bring them upstairs and hang out there for a while. I also love the patio at The Maritime Hotel, which hasn’t been a scene for years, and that makes it perfect. The food is still great, the cocktails are still great, and the breeze that blows through there is so nice.

Lots more people you just HAVE to read about right this way!

Birchbox Has a New Look + What it Means for You!

Early this morning, we flipped the switch on our website (and this blog) and unveiled an updated style and logo that represent the next chapter for the Birchbox brand. Today is also the debut of Birchbox FR and Birchbox ES, and we’re thrilled to celebrate our new look with our four international teams. 

As much as we l-o-v-e our visual overhaul, we’re even more excited about what it represents: our commitment to evolving Birchbox to bring you the best discovery experience possible. Here are just some of the recent tweaks we’ve made:

More Personalization

We’ve added questions to your grooming profile that will allow us to send you more of what you want and less of what you don’t. Log in to view the updated profile.

A Revamped Look

Birchbox has grown up a lot since our early days. Our new style better represents our brand’s personality: fun, sophisticated, and authentic. We can’t wait to hear what you think! Read our Creative Director’s take.

Improved Site Features

We’ve tinkered with our product search to help you find what you want faster and easier. Our new favorites feature allows you keep all your discoveries in one place. Learn about Favorites.

More Ways to Discover and Shop

We continue to expand our Bonus Shop, with offers that allow you to add amazing products or samples to your full-size orders. Check out the Bonus Shop.

And we’re not stopping there! While we will take a moment to toast our new look today, our phenomenal team is already hard at work on the next round of improvements to make the Birchbox shopping experience even better.

Thank you,

Katia & Hayley

Birchbox Co-Founders

Want to find out what all the fuss is about? Here’s how you can become a Birchbox subscriber.

Fun Holiday Updo We Can All Do

I came across this video and was immediately drawn to it because I love fun updos that are simple, look classy and don’t take a lot of time. This hairstyle would be great to wear to holiday parties, in the office or for date night.

This hairstyle seems like it would be best to try with dirty, i.e. not freshly washed hair. I don’t use dry shampoo. I find that baby powder works just as well, if not better and is a fraction of the cost. So, using something like a hairspray with a flexible hold might work well instead. And not to fear for those that don’t have Katia’s long, luscious locks. This is great for gals with shorter hair too. Your bun just won’t be quite as big. I did a quick run of this updo at my desk and it worked out great. Have fun!


SRSLY’s Serious Obsession with Birchbox Co-Founder Katia’s Hair

Birchbox Co-Founder Katia’s hair has been a major source of envy around our office for quite some time now. No matter the day, rain or shine, her locks are always perfectly tousled, her waves are epic, and her updos are to die for. Le sigh. We have a pretty obvious hair crush.

Watch the video above to find out all the deets on her hair routine! 


Subscribe to our YouTube channel for more videos every week.

VIDEO: Katia's Ridiculously Easy Wavy Hair Tutorial

Birchbox Co-Founder Katia has some of the most envy-inducing, effortless beachy waves we’ve ever seen. After learning her secret, we can’t believe how easy it is to create her signature look! Watch her video tutorial above to learn how to turn your own hair into natural waves. 


Find all the tools to achieve Katia’s effortless waves yourself on Birchbox.com

Products I Can't Quit: Founder Edition

Birchbox staffers have been known to play the beauty field. With so many fun samples floating around, can you blame us for having a hard time committing? Then again, when we find something we love, we stick to it. In this new feature, we’ll be asking Birchbox staffers to share the products they just can’t quit. First up, co-founder and braid guru, Katia.

Katia, Birchbox Co-founder

Beauty profile: Combination skin, thick and dry hair, adventurous/trendy.

Products I can’t quit:

  • Benefit They’re Real: Seriously obsessed. It is a magical mascara. Gives you drama without creating clumps, and doesn’t move all day. I love that it’s dark black, but still looks pretty and natural.
  • Shu Uemura Cleansing Oil Shampoo: This smells amazing and deeply cleans without drying out my hair. I think I am producing less oil in my hair since starting to use it months ago.
  • Boscia Luminizing Black Mask: This peel-off treatment is so gratifying! Black is genius because you can see everything that happens (or comes off). It clears pores without the unwelcome drama of home extractions.
  • Anastasia Brow Wiz: I won’t leave home without this. It makes a huge difference and you can easily control how much of an impact (or lack of impact) you want to make.

Bonus! Latest discoveries: 

Meet some of the newest members of the Birchbox team here!


Last Chance to Get a November Birchbox!

Have you gotten your November Birchbox yet? Watch our Sneak Peek video to learn about some of the products in this month’s box and find out why our co-founders Katia and Hayley love these picks. Then, sign up on Birchbox.com today to guarantee your own November box.

P.S. Want to win the products featured in this video? Tell us in the video’s YouTube comments how you’re getting into the spirit of giving back and we’ll select a winner at random. Good luck! 

Building a Table with Birchbox Co-Founder Katia in San Francisco

Katia’s husband, Greg, chooses wood for their new table.

Back in January, I made a dining room table. (Technically my handsome and wonderful husband, Greg, did most of the building, but I helped and have the splinters to prove it!) Greg has always wanted to make his own furniture, and this year for his 30th birthday, I was able to make that happen.

Late last fall, I met David Pierce, the founder and owner of OHIO, a San Francisco based furniture manufacturer that creates beautiful wood and steel pieces. As soon as I found out what David did, I proceeded to inundate him with questions about his career and his passion for building with reclaimed materials. He described his simple, clean aesthetic and I mentioned Greg’s dream to build furniture. David typically creates his designs or works on commissioned pieces alone, but since he’s a romantic man (which comes through in the vision and design of OHIO pieces), he kindly offered to help me make Greg’s dream a reality. Three months later, we flew to San Francisco to build our very own table. 

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What's on the Birchbox Editors' Desks: Co-founder Edition

One of the coolest things about working at Birchbox is that our founders, Katia and Hayley, sit right alongside us in the office. They’re always available when we have questions, want to touch base, or just want to say hi — no stuffy corner offices here! Today we’re featuring Katia’s desk. She has tons of lovely goodies for us to peek at!

1. Cynthia Rowley Sunglasses: These tell everyone not to mess with me! They’re soon to be joined by a new pair of Warby Parker glasses. (similar style linked)

2. Caramel from a Birchbox Member: We really do have the best customers in the world. One of them sent our customer service team caramels and I snagged one for later.

3. A card for our Fashion’s Night Out party! We’ll be rocking all night with Scoop NYC, Citizens of Humanity, and Yosi at Scoop’s Meatpacking location. Stay tuned for more details!

4. Ingrid Michaelson CDs: Love her! Feel free to make fun of me for still having CDs.

5. Oribe Apres Beach Wave + Shine Spray: I’m already a HUGE fan of the Oribe Texturizing Spray so I know this will be a new staple in the office. (Launching Soon)

6. False Lashes by Faux Lash: Our new friends at Faux Lash sent these over and they’re perfect for getting an ultra glam look.

7. A cute post-it from my husband, Greg, who is also our video producer!

8: A partially hidden scary beauty ad: to remind us to always focus on beautiful, real women!

9: Skull Candy Headphones: Courtesy of team member, Rachel. I wear these when I really need to focus or jam on Turntable.fm! You can get your own Skull Candy earbuds with a purchase on Birchbox.


Find all of Katia’s favorite beauty products in the Birchbox Shop today!

Birchbox Beauty Diaries: Cofounder Edition

Every month you see Katia, Hayley, and Mollie talk about the upcoming Birchbox and all the new products they’re excited to share with you in our monthly sneak peek. But do you know what products they keep on their vanities?

In honor of this month’s theme, we asked each of these execs to share their daily beauty diaries with us. But before we spill the beans, take a guess at which morning beauty routine belongs to each Birchbox leader:

8:00 a.m. I’m a beauty minimalist, so my morning skincare consists of moisturizer, eye cream, and body lotion. Then, I’ll use a little concealer, minimal eye makeup, and either a lip balm or a fun bold lip. I like to play around and improvise, especially with new samples I receive in my Birchbox.

7:30 a.m. After the shower, I slather Kiehl’s Creme de Corps on my body and apply a face oil (currently in l-o-v-e with Caudalie Divine Oil). For makeup, I mix together Marcelle’s BB Cream in Golden Glow with Jouer Luminizing Moisture Tint for a sheer base, then dab on plenty of cream blush. Two coats of mascara, and that’s it. 

7:00 a.m. I use Kiehl’s Clay Cleanser in the shower, then follow with Caudalie serum and Tatcha moisturizer and eye cream. I also use TALIKA Lipocils Expert, a lash growth serum, every day.

Stumped? Check out Birchbox Beauty Diaries: Cofounder Edition to learn the answer and find out how these three busy ladies stay fresh and polished all day long. 


Want to snag some of Katia, Hayley and Mollie’s picks? Here are their must-have beauty essentials.