It’s rumored that Adidas has offered James Harden a $200 million deal for 13 years. During 2013 Kanye was in talks with Nike, Adidas, and others for his services and ended up accepting a $10 million deal plus royalties with Adidas.
Question: Is Kanye a greater asset to Adidas than James Harden? Is he being underpaid because he’s not an athlete? Obviously Harden’s sneakers will target a different market and have a wider distribution but for the sake of the argument….weigh in below 👇. (at www.sneakgallery.com)
In Kanye West’s 2013 “Bound 2″ video, we see another example of heavily objectifying his then-fiancée, Kim Kardashian. Scopophilia, both voyeuristic and narcissistic, is present as shots of a topless Kim Kardashian are juxtaposed all throughout the video. The video also features shots of Kim’s naked silhouette sprawled across a motorcycle, as well as shots of Kim facing West, who is supposedly driving the motorcycle. The viewer can derive pleasure simply by looking at a seemingly naked Kim Kardashian, as well as by identifying with West, the male protagonist who possesses Kardashian as a sexual object. In the context of the video, Kardashian functions at two levels: she is an erotic object for West’s character in the video, but she is also an erotic object for the consumer who is watching the video and has the chance to identify with West.
As scopophilia is an element of psychoanalysis, we can identify many of the symbols in the video as being sexual symbols (as Freud did with dreams). While the two are riding a motorcycle (facing each other), West makes thrusting motions towards Kardashian. Furthermore, Freud writes in his Symbolism in Dreams essay that “special representations of sexual intercourse are less frequent in dreams than we should expect, but we may mention in this connection rhythmical activities such as dancing, riding and climbing…” (140).
As with many of the artistic productions created by Kanye West, the female character is usually objectified in many ways, serving as a reminder that women must be beautiful, sexy, and willing to exist if only to satisfy the sexual desires of men.