(Sorry if the lack of political correctness here offends anybody, but serious question) Why is Book of Mormon the only Broadway show I can get my straight male friends and family members from out of town to see with me? Even with non-musicals it's like asking them to go to the dentist! Granted, certain shows would not be their cup of tea, but Broadway has a wide selection of shows and something for everyone. I don't understand. Is there a stigma attached to it now? I'm at a loss.