Lego's all-female 'Women of NASA' toy set just went on sale — and it's already Amazon's best-selling toy
The "Women of NASA" toy set went on sale November 1. It follows a powerful trend of Lego selling products that are more female-inclusive.
Lego’s new “Women of NASA” set is now available, and the product has already risen to the top of Amazon’s list of best-selling toys.
The set of 231 plastic pieces costs about $25 and went on sale Wednesday morning. Its instant popularity is not surprising to those who have been following Lego’s laudable — and presumably profitable — trend of selling toys that are more inclusive of women.
“Women of NASA” features four mini figurines of pioneering women from the space agency: the astronauts Sally Ride and Mae Jemison, the astronomer Nancy Grace Roman, and the computer scientist Margaret Hamilton.