Ever ride a train? Sure. It’s quite the mode of transportation. But sure enough, trains serve more of a purpose than just our own personal A-to-B agenda.
GE created a time lapse video of the journey from Florida to New Jersey - a vital one, if you want your morning orange juice.
Here we have clear nuggets of information, combined with beautiful scenery, and a little bit of a story. We were just as surprised as you will be to be compelled by a two and half minute virtualtrain ride. You know more, and you’re a little more interested. A powerful example of branded content.
You might even think of that train journey tomorrow morning at the breakfast table.