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OPTICS: GE’s Juice Train Journey

Ever ride a train? Sure. It’s quite the mode of transportation. But sure enough, trains serve more of a purpose than just our own personal A-to-B agenda.

GE created a time lapse video of the journey from Florida to New Jersey - a vital one, if you want your morning orange juice. 

Here we have clear nuggets of information, combined with beautiful scenery, and a little bit of a story. We were just as surprised as you will be to be compelled by a two and half minute virtual train ride. You know more, and you’re a little more interested. A powerful example of branded content.

You might even think of that train journey tomorrow morning at the breakfast table.

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Florida to New Jersey in 156 seconds (GE Juice Train). 

Watch this time-lapse video as the Tropicana/CSX Juice Train, powered by two 4,400 HP GE Evolution Series Tier 3 Locomotive, hauls Tropicana Orange Juice up the eastern seaboard.