juancarlosortiz

theverge.com
Creativity Prevails

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Faced with the task of rescuing hostages from the Revolutionary Armed Forces, (FARC), Columbian military official Colonel Jose Espejo sought help from an interesting source—advertising executive Juan Carlos Ortiz.

Espejo brainstormed with Ortiz and a team of ad creatives to discuss ways to relay messages to hostages without FARC members catching on. Ortiz suggested creating a pop song for the radio with embedded messages to inform and prepare hostages for upcoming Colombian military extraction efforts.

While the problem facing the team was more dire than your average creative brief, Ortiz and his team demonstrated the power innovative ideas can have when applied to specific assignments.

With a narrative reminiscent of Argo, it may not be long before we see this story on the big screen. 

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