Let’s take the most hated character I ever created, who amassed a negative fanbase in less than 3 episodes, and make her the lead of my new television show! Maybe I’ll spend 30 extra hours a week trying to write scripts that’ll make people love her. (You shouldn’t have to try that hard to make your lead likeable)
I totally shouldn’t take a character like Caroline, who over 5 years has amassed a huge, dedicated fandom, and whose introduction into TO could be seamless since I left all the seeds planted for a Klaroline romance. Her large fanbase would definitely not contribute to ratings, and they would really hate it if their beloved character finally got a story line that didn’t include saving Elena’s ass or being Damon’s chew toy.