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WHOLE TASK

Uitwerking van “TAPEDECK”

/Photoshop en Premiere Pro

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Ballet Campaign Posters In Situ

These are my final poster designs in situation. I am really happy with the outcomes and how they have progressed over the period of this brief. The brief has been a challenge but i have really enjoyed it. I believe my posters work because i am not overpowering the designs with both typography and an image. I am letting the image do all the talking and having the typography there just to back up the concept. Now that i have worked on the placement of the logo, the placement of the typography and silhouette in all images i have created a nicer set of shapes in the background of the composition, which allows the design to flow nicely.

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Final Illustration Work in Process

Here is the process of my final illustration coming together. I am working on my iPad pro using the apple pencil to achieve the fine detail which you can notice on the leaves and grass. I am drawing inspiration from Arthur Rackham in terms of the colour scheme by keeping it quite dark and neutral with the bright red pop of colour on the toad stools. Next, I am going to work further into the pathway and the mushrooms. I also plan to incorporate a character into the composition to add a figure with which the audience can identify with. I will have to carefully design character since all you will be able to see is there back. Variables such as their age, gender, hair colour, clothing and the way they carry them self will be very important to portray their story and what kind of emotion they feel whilst engaging with the environment.

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Grayson Perry: Who Are You?

I recently visited the National Portrait Gallery where I saw the follow up exhibition to Grayson Perry’s recent channel 4 series Who Are You? where the artist created fourteen portraits of people on the fringes of society, at a crossroads in their life or going through a difficult time. The portraits are “not primarily concerned with what the subjects look like. They are images about the nature of identity”. 

I found the exhibition extremely interesting, maybe this is because I had watched the Channel 4 series prior to visiting the gallery but I found each individual portrait (conveyed through sculpture, print, ceramics etc) completely interesting and powerful. 

Two of the most powerful pieces in the exhibition for me are the two shown here; The Ashford Hijab is the first one, depicting a young woman who has had a radical change of religion. The fabric portrait shows aspects of her life from before her religion change and after.

Another of my favourite portraits in the exhibition is the ceramic pot depicting a homosexual couple and their adopted son. Again, the pot shows aspects of the family’s life using old photographs and drawings on the pot’s surface. I love the muted colours on this pot and the intense time and effort that has clearly gone into the detail in it.

The exhibition certainly makes you think about personality and identity in a rather new and interesting way. I think the work displayed here is both beautiful visually and also has a very beautiful intention/meaning. 

My other final piece (and definitely my favourite). I think of this as different weather conditions working together as they do in the world, at the same time different things are happening in different places. The image itself looks quite calm and happy and I like that because I think people tend to think of the weather and immediately think of sunny or cloudy and not the catastrophic effects it can have and the distraction is can cause. I feel like the longer you think about it the more you recognise the power the weather actually has.

The Semiotic Landscape.

Lecture 1. 7/10/2016

Semiotics is closely related to the field of linguistics, meaning of language more through their use of signs and symbols as a significant part of communication. A linguistic message or text assigned to a defined place in the field of human knowledge. Words of communication nature of signs and what we may think it actually could be in terms of signs that are significant to that particular person’s experience. Advertisements use signs not to just sell the product, but the lifestyle that it may perceive. The process of carrying meaning depending on the use of codes or signs that may be the individual sounds or letters that humans use to form words and meaning, even body movements can show attitude or emotion. A sign can transmit that meaning only within the definition of the language in what it amounts to our relation with the meaning. We as a species are driven by a desire to make meanings through our creation and interpretation of a sign.

Modes of Signs;

  • Iconic
  • Indexical
  • Symbolic

Iconic - As an Icon, the representation resembles or imitates its signified objects relationship between what the sign stands for and its referent to the signifier.

Indexical - An index is a mode in which the signifier might not resemble its signified object. Is it directly connected in some way to the subject.

Symbolic - The signs where the relation between signifier and signified is purely conventional and culturally specific. A symbol within a symbol.

Example;

This campaign advertisement promoted by ‘WWF World Wildlife Fund’ is aimed to shine a light on the growing problem the depletion of nature. The way we disrespect and district wildlife is depicted in the image. Dry background and no man-made structures suggest the environment has never had any human interaction apart from the graffiti tag. Which is a sign of untidiness often referred as a symbol of disrespect and vandalism. The image is also captioned with a question, that WWF was asking the audience “What will it take before we respect the planet?” giving a sense of responsibility to their audience for them to do something to prevent the problem often leading to a donation. The fact the larger rhino is with a baby confirms the rhino is a mother, this may have been a way of showing the mother’s vulnerability. Street styled graffiti type has no meaning or wording symbolising it was created through discourtesy an attack on nature and not a form of creative expression. Resembling a graffiti tag that has been sprayed as a sign of invasion of the animals territory depleting all respect for the animal.