journal status

10 years ago this Sunday, with modest expectations and little fanfare, Marco and I launched a side-project called Tumblr—a place where anyone could “post anything and customize everything.”

Why did the world need Tumblr? I wasn’t sure it did. But I did.


The net is vast and infinite. The web browser has become a multimedia powerhouse. “Social media” is upending news and entertainment. One-year-old YouTube has created a phenomenon of “viral video.” Google hits for “podcast” have jumped from 100-thousand to 100-million in less than a year. Twitter has just launched. And the “blogosphere” has become the voice of millions, with the total number of blogs now doubling every six months. Dope.

But for all this progress, some of the internet’s brightest promise is fading. The wide-open and whimsical frontier of the World Wide Web is being reshaped by strict, narrow platforms. Our pictures, videos, music, journals, articles, links, status updates, are spread across a dozen different networks—each specializing in a single medium. The infinitely expressive canvas of HTML has been eclipsed by directories of vanilla-white profile pages. Our digital identities are fractured and engineers make the rules.

Enter Tumblehub Tumblespot Tumblr, a modest solution inspired by an avant-garde community of bloggers calling themselves “tumbleloggers.” The premise, simply, to make space for each individual’s full range of expression. A median between the author’s unfiltered and editorial voice. With complete control over design and presentation, so anyone can create something that truly represents themselves and that is truly unique.


After four months of running my own blog on Tumblr, making tweaks and improvements, we open to the public. Hundreds of thousands of people begin using Tumblr to share some of the most eclectic, clever, and beautiful things we’ve ever seen on the internet.

We are humbled and awestruck.

Racing to keep up, every feature we add attempts to stretch the canvas a little bit more, pushed by this community’s constant and boundless creativity. Five months in, you have captured our hearts. We work up the courage to pursue Tumblr full time.

With a new purpose and brave investors, we close down our web development business and reopen as Tumblr, Inc.


336 million Tumblrs. 146 billion posts. And counting.

A generation of artists, writers, creators, curators, and crusaders that have redefined our culture.

I can’t say this enough: Thank you, thank you, thank you for making Tumblr everything that it is. For everything we’ve built, and all its shortcomings, you have managed to make this one of the most creative, lively, thoughtful, supportive, and open-minded corners of the world.

We have learned so much from you and been so moved by your voices.

The Next Ten Years

The internet is at a crossroads again.

Internet culture has become the prevalent, global culture. These networks expose us to new ideas and information but–too often–trap us in bubbles. The world has been compressed, and we are constantly challenged to reconcile our differences.

With so many barriers to digital expression now lifted, and nearly all modes of media supported across all platforms, there is now an unprecedented opportunity to dedicate this space to freedom, truth, expanded perspective, and positive influence in the world. Tumblr’s focus over the next decade will shift accordingly.

Expression has been and always will be a foundational part of Tumblr—and our roadmap this year will not disappoint—but it is now more urgent than ever to empower positive and productive connections across the communities that thrive here. To create an environment where people are truly safe to be themselves. To ensure positive discourse rises above toxicity. And to protect the free exchange of ideas, from which truth will emerge.

We still have so much to prove and so much we’ve promised you. With this renewed focus, we are determined to deliver.

One Last Thing

From the bottom of my heart, thank you to everyone working on, and who has ever worked on, Tumblr. I’ve learned so much from all of you, and it is a privilege to come to work with so many brilliant and talented people. We couldn’t have done any of this without your maniacal devotion throughout this journey.

Fuck yeah to 10 more 💙


Yeah i know I’m late again but here, have a shitty gif to celebrate the 1st anniversary of the gravity falls finale!
Man it’s been one year and I’m still not over this show… *cries*


For 2016, I decided to start a bullet journal. This was a really hard decision because as a design student I am a sucker for nicely designed planners, but I can never find one that suits all my needs. I’m starting simple and hoping this works well for me. Here are a few of the spread set-ups I have: Quarter View, Month View, Status Check, Habit Tracker, Daily Tasks. I’m trying to let myself be loose and not compare myself too much to other formats that I see around studyblr. It’s important to let yourself be imperfect and do what is best for you and your individual routine and needs. I wonder how many more Star Wars drawings I’m going to do.

Concept: Cipher hunt ends. The statue is found, first ones there claim their prize; an early copy of journal 3, slightly charred, lying on the ground in front of the statue. No big deal, right? Wrong. They shine a uv light onto the cover. There’s a message to be deciphered. What does it say, you ask? Four words, and a picture. “The show goes on”, written over a crudely drawn boat with a remarkable resemblance to the stan o’ war II.

This cipher hunt is so exciting!!!

I hope Alex Hirsch considers selling copies of the puzzle! I’d love to suffer for 24+ hours on a bill puzzle!

I’m so proud of all of the people working so hard on the puzzle together!!! Sleeping in shifts? Having to relocate the puzzle multiple times? Working so long on a puzzle that’s almost solid yellow??? They’re amazing!!!

Good luck!