tiltheendfanproject. com/about/ can't log on to my account right now, but it's malikcuddles. hii! how are you? well, before you even asked I was already skeptical so I went looking for it. their twitter is @FansTilTheEnd and the most 'personal' acc they have that I found as off right now (I don't have much availability to look atm) was this @2DirectionsBlog... I had never heard about either before, but they seem to have some support. I'm still not completely buying tho. too weird.
Hey babe. Yeah I saw the twitter referenced in one the articles about it. Personally, I’m pretty well convinced this is the work of the incoming team and isn’t an organic fan campaign. If it were, more of us would’ve known about it.
The first red flag is that these mysterious Australian fans have yet to show themselves or shoutout their personal twitter, tumblr, Instagram or Snapchat accounts. This would certainly be the time to gain more followers and become individually influential voices in the fandom. But instead this is all we got:
Called “#TilTheEndFanProject,” the ad was the result of several months of fundraising. As explained on the project’s website, “This was just an idea back in May” from three “girls in our 20s from Brisbane, Australia.” PayPal and GoFundMe accounts were set up for fans worldwide to raise money for the ad, but it was admittedly “hard going.” The organizers say, “We ended up spending plenty of late nights coming up with how to raise money. We sold fairy floss at our nephew’s school fair. We started an Etsy store… anything we could. There were tears, tantrums and plenty of laughs.”
“We had some of the most passionate and amazing Directioners who supported and believed in the project as much as we did, and to each and every one of you THANK YOU,” continues the message. “It never would have happened without you! Being a 1D fan changes you and makes you believe you can do anything… And we did.” The cost? A whopping $5,000.
Obligatory fandom ass kissing? Check. Adult fans (1D’s future target audience)? Check. “Tears, tantrums and plenty of laughs.” Who talks like that?? It reads like a fanfic summary. They also can’t keep their story straight regarding the cost of the ad. One source says $5,000. Another $6,500. In reality a full page black and white ad in Billboard costs a little over $7,000. Why wouldn’t they know that? I think they figured lower price points would be more convincing.
Next, they’re 20-something and call themselves Directioners??
Again, who are these nerds? LOL Most of the adults in this fandom loathe that nickname. That is well known–to those in the fandom.
Another thing is that their tweets about the project have been quite unpopular.
From the beginning…
…to the end. This was right before the articles about the project starting rolling out:
No wonder they covered their butts by saying they sold stuff on etsy.
The next shady thing is that @FansTilTheEnd claims 33,000 tweets.
The account has been around since May. So they’d need to tweet around 5,500 times a month to get to that number. In September, they tweeted (including retweets) around 100 times. The numbers have to be bogus. They probably got twitter to put up fake numbers (including followers) so they could blend into the 1D landscape without attracting suspicion. Twitter claims to be cracking down on this, but I think it’s safe to say it’s still happening. Especially if you’re very well connected.
Also the response they got from 1D was unusual:
As we know from other fandom organized projects, you don’t always get acknowledgement from the guys–even when it’s for CHARITY. But ¾ are all over this random as hell Billboard ad with less creative fan art than you can find on your dash at any given moment?? Nah son. The timing of this is probably meant to distract from the cancelgate shitshow and the “Liam meltdown” articles. I feel them.
On to the next red flag. They also managed some Maroon 5 promo:
Why does that matter? Business stuff. Maroon 5 is managed by Jordan Feldstein. His management company is called Career Artist Management. Guess who owns a stake in that company? Irving Azoff.
“I got approached by a whole bunch of [management companies] to come in with them, but I wanted to try it on my own and see how that felt. When Irving presented the idea of retaining a piece of my company and my name and identity, that was appealing. It was the first offer that made sense, where I’m not just another cog in a big wheel. And I get to learn from Irving, which was really the most enticing thing.”
Jordan Feldstein on partnering with Irving Azoff
Guess who mentored Jordan? Irving Azoff.
“Return every phone call, reply to every email… That’s an edict throughout this company. And I really admire that he’s so powerful but still able to maintain relationships and treat people with a level of respect. Everyone is his friend, everyone comes to his house for dinner and looks to him for advice. He’s tough, and protects his clients like I’ve never seen, but he seems to do it in a way where everyone wins.”
Jordan Feldstein on what Irving Azoff has taught him
Where did those quotes come from? Billboard magazine. Welp, connect those dots. Yeahhhh, I’m not mad. This is actually clever and good fandom management. It’s just that as a fandom, we have a tremendous amount of experience with sniffing out lies. Don’t underestimate us. It’s almost go time after all. ;)