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WHAT A RIOT!: AN EARTHQUAKE, TWO MUDSLIDES, AND A GIRL ON FIRE
THE MOCA STORE
SATURDAY, NOVEMBER 22, 3:30 PM
MOCA.ORG/RSVP

Join us for a conversation with four of L.A.’s most iconic graphic designers. Lou Danzinger, April Greiman, Richard Taylor of Robert Abel & Associates, and John Van Hamersveld discuss the legacy of California graphic design, in honor of a new book written by Louise Sandhaus. Saturday, November 22, 3:30 PM, at The MOCA Store. Free with reservation at moca.org/rsvp

[April Greiman, Identity, business cards, hang tags, and postcards for Vertigo, 1979; Greiman, Design Quarterly 133, Does It Make Sense? (detail), Walker Art Center, Minneapolis, 1989.]

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Last weekend, a crowd of students, designers, and enthusiasts packed the Ahmanson Auditorium for What A Riot!: An Earthquake, Two Mudslides, and A Girl On Fire, a panel discussion and book signing to commemorate the release of Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936-1986, a new book by CalArts professor Louise Sandhaus.

Published by Metropolis this month, the book is the first to capture the enormous body of distinctive, ecstatic graphic design that emerged from California during the last century. It’s a history that MOCA has supported and established, through exhibitions such as Skin + Bones, Retrofuturism, and others organized by former architecture and design curator Brooke Hodge.

Alice Twemlow moderated the panel, with introductory remarks by Sandhaus, of some of the biggest names in American design: Lou Danzinger, Richard Taylor (of Robert Abel & Associates), John Van Hamersveld, and April Greiman.

From top: Danzinger and Taylor; Sandhaus and Twemlow; Twemlow, Danzinger and Taylor; Greiman; iconic designer Gere Kavanaugh (center); Hamersveld, Alex Galan of Artbook/D.A.P., and Greiman.

A special thanks to Louise Sandhaus, Alex Galan and the Artbook/D.A.P. team, and all the amazing panelists.

Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936-1986 is available at The MOCA Store.