john-van-hamersveld

In teaching color, you teach people how to look something and see the tone in it and break it down to be able to paint it and reproduce that color. But then, I’m psychedelic, so I look at color differently. I like colors that are in contrast with one another, so that they flicker back and forth.  —John Van Hamersveld 

John Van Hamersveld recalls, 

“I found the Indian image there on 7th Street and Coronado Avenue in a "junk store” along the sidewalk, a few doors down from Mc Manus and Morgan, where I bought exotic papers for my art classes.  Honeya my art school girlfriend pointed to the pile of photos, suggesting I should take a look.  As I shuffled throughout the images, I found four Indian pictures;  There was one I liked of a young Native American man.  He seemed to be looking at me, there was something good about him and felt a connection between us.  That was 1967.“

The images first incarnation was as an art print with no text created on 9-28-68, as 500 prints for the promotion of John’s "Kingsley Graphic Studio" 

Later that year John went to New York to pick up royalties owed for the distribution of the "Endless Summer Poster,” and popped by to see Andy Warhol, and gave him one of the Indian Poster Prints.  The poser remained in the “The Warhol Foundation” archive collection, for reference to JVH’s work in the 60’s.  

vimeo

A quick talk with designer and artist John Van Hamersveld, who was behind such great works as the poster for Endless Summer.