Barbie® Expands Doll Line Adding Three New Body Types
EL SEGUNDO, Calif., Jan. 28, 2016 /PRNewswire/ – Today, Barbie is announcing the expansion of its Fashionistas®
line with the addition of three new body types – tall, curvy and petite
– and a variety of skin tones, hair styles and outfits. With these
additions, girls everywhere will have infinitely more ways to play out
their stories and spark their imaginations through Barbie.
“For more than 55 years, Barbie has been a global, cultural icon and a
source of inspiration and imagination to millions of girls around the
world,” said Richard Dickson, President
and Chief Operating Officer of Mattel. “Barbie reflects the world girls
see around them. Her ability to evolve and grow with the times, while
staying true to her spirit, is central to why Barbie is the number one
fashion doll in the world.”
The new 2016 Barbie® Fashionistas® doll line includes
four body types (the original and three new bodies), seven skin tones,
22 eye colors, 24 hairstyles and countless on-trend fashions and
accessories. Adding more diversity into the line continues the journey
that Barbie started in 2015 when the brand added 23 dolls with new skin
tones, hair colors and, most notably, a flat foot.
“Barbie has always given girls choices – from her 180 careers, to
inspirational roles, to her countless fashions and accessories,” said Evelyn Mazzocco,
Senior Vice President and Global General Manager Barbie. “We are
excited to literally be changing the face of the brand – these new dolls
represent a line that is more reflective of the world girls see around
them – the variety in body type, skin tones and style allows girls to
find a doll that speaks to them.”
The new dolls can be viewed on Barbie.com and will be available to order on January 28, 2016 on Shop.Mattel.com in the U.S. The collection will be available starting in spring 2016 at major toy retailers worldwide.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” added Mazzocco.
For more information and images, please visit www.barbiemedia.com Join the conversation @Barbie #thedollevolves
About Mattel The Mattel family of companies is a worldwide leader in the design,
manufacture and marketing of toys and family
products. Mattel’s portfolio of best-selling brands includes Barbie®,
the most popular fashion doll ever produced, Hot Wheels®, Monster High®,
American Girl®, Thomas & Friends®, Fisher-Price® brands and MEGA®
Brands, as well as a wide array of entertainment-inspired toy lines. In
2015, Mattel was named one of the “World’s Most Ethical Companies”
by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate
Responsibility Magazine’s “100 Best Corporate Citizens” list. With
worldwide headquarters in El Segundo, Calif., Mattel’s companies employ
approximately 31,000 people in 40 countries and territories and sell
products in more than 150 nations. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.