joe massie


Joe Massie’s flower Valentine’s Day dress for Asda.

Although I can’t help but feel this would look so incredibly better on Nicola Roberts.

It’s beautiful. Inspired by Stephane Rolland’s dress at Paris Fashion Week.

“The petals from 1,000 of Naomi red roses cover the entire body, running down to the floor.

Fifteen exquisite Carmen roses and 200 chrysanthemums, decorated with gold-leaf, adorn the hip and skirt of the dress.

Petals from 150 Purple Power roses, 75 gerberas and 300 carnations have been used on the hem giving the gown the perfect finish.

The entire look was completed with a pair of rose petal covered stiletto shoes”