Lardo - she loves all sorts of colour and finishes - from hot red to midnight black, from matte to metallic, she loves ‘em all. Yes, she can only afford drugstore-priced lipstick, which might have a tendency to flake or go patchy or have to be retouched more frequently, but damn, when she swipes it on, she feels empowered.
Pink is for days when she is in a lighter mood and more likely, when she is going to spend all day in the studio working her ass off and promptly forgets to retouch. Lilac is for days when she is somber and needs to deal with seemingly endless number of things, plus it looks really good with her hair. Nude is for days when she has her sharpest, cleanest cat eyeliner on. Orange, albeit not really her cup of tea, is for days when she wants to be more energetic.
And red - Samwell Red - is of course designated for match days.
Alicia - she has a collection of lipsticks, a lot of which are from designer brands, but her favourite is actually clear lip gloss, or those that only bring a hint of colour, She is definitely the one who passes the “tendency to dress like a Burger King robber while giving no fucks” gene to Jack*, so you can often see her rocking cherry-coke favor lip smacker, red top, blue leggings, and green converses while walking around the town; in fact she does like putting different colours onto her lips, just that she often forgets to remove it properly and directly faceplants to bed, and y’know, it is not good at all. *[the fantastic Alicia does not dress well headcannon belongs to @foxtrotdefencesquad ]
Camilla - she loves pastel pink satin lipstick, which really suits her. I mean, just look at how lush her lips are. When she is in a match she usually only wears lip balm, but she often wears bubblegum pink liquid lipstick in the gym.
Caitlin - Rosy tones look really good on her! It doesn’t hurt that this shade is relative low-maintenance - swipe, blot, and you’re done. Cait does have a blue lipstick which she proudly wears when watching a Shark’s game, live or not, and she puts it on Chowder too. That Californian ray of sunshine is ecstatic.
Mandy & Jenny - they cannot really put on any sort of lip product now, but they can change their lip colour to whatever they want. Still, they miss the sense of being in physical touch with a wand and the feeling of painting the colours on; it might very well be one of their last links to tangibility.
George - she prefers lip balm. It is practical, efficient, and on point; her natural lip colour is more than enough. Burgundy shades look amazing on her though.
Suzanne - she wears lipsticks with only a wash of colour, though deep in her heart she has a thirst for opaque unique shades. Well, she secretly wants to be a hipster afterall.
Bonus: Beth, from my Bittle’s fav cousins headcannon - She is aggressively ginger so her hair alone is already fantastically vibrant. Still, she wears a lot of different colours, and her favourites are reds and mauves. She wears green as a joke occasionally (that combination makes her look like a honest to god carrot, and it is rad, okay) and once when she was rocking it and did not think twice before skyping with Bitty, his immediate response was, “Oh my Lord, Beth, you look fabulous, but are you a Flyers fan now?????”