Last month, accomplished chefs and winemakers from around the world gathered in Aspen, Colorado for the 30th annual Food & Wine Classic. If your invite was “lost in the mail,” you can still relive the event on the Food & Wine blog.
While the bloggers were encouraged to share photos with their followers by reblogging, Food & Wine also ran a paid campaign using creative from Alice Gao to increase engagement and awareness across the network.
Together, the Tumblr bloggers helped F&W craft an all-encompassing narrative so the event would appeal to a wider-range of Tumblr users, including fashion, interiors, and landscape photography fans. Through their photos, you can enjoy the natural beauty and the human charm of the Classic, even if you didn’t get to taste the food.