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A fun song that you could vibe to! Me and my friend worked really hard on this and hopefully it shows! We have fun doing this and will continue to do so. Listen and lemme know what you guys think! Love the support

J. Connect Ft. Kainine - Bounce Wit It

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10 Times Rap Lyrics Explained Social Better Than Adweek

Sorry, Adweek, but you can’t knock the hustle.

For better or for worse, like it or not, hip-hop and rap culture is growing. It is in your homes, on your phones, in your offices. Your grandmother listens to it, your bosses start their mornings with it, your children remix it on Snapchat. You get it.

But now, it is coming after your jobs because it can explain how to perform yours better than you can, and do so in a way that is memorable and timeless.

Proof: here are 10 times rap explained social better than Adweek, or any social publication for that matter.

Disclaimer: These lyrics have been slightly modified due to expletives. Keeping it clean, mostly.

“I shine different, I rhyme different/Only thing you got is some years on me, man f–k you and your time difference.” – Drake, Pop That

This one is dedicated to all the senior marketing strategists who have yet to extend social the respect it deserves. Social is a novice compared to other veteran strategies, but does that make it any less impactful?

Originally posted by thatmanrj

Social is different – it yields different results. Though in the grand scheme of marketing, it is of the same echelon as traditional advertising – if not greater. Social is to marketing what Drake is to hip-hop/rap: a fresh face with an unprecedented arsenal of talent and authority. Like the Champagne Papi, the only thing traditional advertising has on social is some years – but disregard that time difference. 


“Speak softly, watch from the crowd.” – J. Cole, Knock Tha Hustle (Remix)

Social listening – this is for you. Brands lose sight of their voice and originality trying to break into conversation, or implement social strategies entirely. J. Cole said it best on his feature verse of Cozz’s “Knock Tha Hustle”: listen before you speak. Monitor conversation to understand who is saying what and how. Learn from these dialogues and note the best way to insert yourself into the conversation. Avoid an André 3000 and do not talk just to speak. And when you do speak, make sure it matters. 


“Crazy I tell you all of this in the middle of a club/where words tend to get thrown around lightly like, like-like, love.” – André 3000, I Do

Talking in social is like meeting a young, attractive woman at the bar. She has been the object of countless affections coated in vapidity. Those approaching her toss around smooth one-liners seen on television, heard from friends, rhymed by their favorite artists. But it never makes any sense – and the unlucky pursuer will continue to throw around words lightly, like, like-like, love.

Brands, you are the pursuer. Not only are you speaking with yourself in mind, but also saying words you do not mean. You are solely working to achieve an end goal. Brands do this with buzzwords or whenever they latch onto a national trend. Be the one who enters the room, bar or club, and says what you mean. Make sure it makes sense, swoon us, and we may love you forever.


“What’s better than followers is actually fallin’ in love.” – Chance the Rapper, Interlude (That’s Love)

Originally posted by lxrda-mercy


Quality over quantity. The only thing better than having a large following across social is having genuine brand advocates. Followers will only make you appear influential online, but having those who believe and champion your brand makes all the difference in actually influencing others. Chance the Rapper explains this in his melodic Acid Rap “Interlude.” Unlike the other artists on this list, Chance intentionally discusses social with this verse. He recognizes that having those who truly understand and appreciate you for you is better than having a mass Twitter following, or being the topic of countless Tumblr posts. Brands should follow suit.  


“I guess it took 10 years for me to be an overnight success.” – Big Sean, Dark Sky (Skyscrapers)

Social became popular seemingly overnight; your execution will not. It takes artists years to obtain the mainstream popularity that yields financial success, respect, and influence. The same holds true for social and its campaigns. Smart social executions require time and patience. You will need more than one night to etch G.O.A.T (Greatest of All Time) into one of your campaigns. Ideation rooted in research and social listening on its own guzzles a significant portion of time. Any agency that says otherwise is a liar, and you should fire them immediately. You will not succeed without it and the time it demands. That being said, what is the rush? Pace your overnight success.


“By not preaching to me, but speaking to me in a method that was leisurely.“ – Common, I Used to Love H.E.R

It’s Common Sense: social is a conversation. It is a dialogue between a brand and its audience. But this is an amazingly, almost embarrassingly, overlooked aspect of social. Brands dedicate a lot of time targeting people to communicate with that they actually forget to communicate WITH them. You often see this with community management and conversation ambushing. If you received a dollar every time a brand has latched onto one of your tweets and mentioned their products and/or services, how rich would you be?

Practice the Golden Rule of Social (Life): speak unto others as you would have them speak unto you. Refrain from yelling at your audience, talking at your audience, and commenting on a shared article without skimming it at the very least. Make the conversation as relaxed as possible – that is how you love H.E.R.


“And nothing last forever but be honest babe/It hurts but it may be the only way.” – Adam Levine, Heard ‘Em Say (Kanye West)

Originally posted by wu-bk-zu

Yes, this is Adam Levine – but it is in a Kanye West piece. Shoot us.

Being honest and transparent with your audience is important – you know this. Still, brands shy away from being their most honest selves, fearing the outcome.

Some may go back and forth as to why this has been included on the list, or how valid this list may be. Those feelings will eventually dissipate, however. If anything, it will encourage conversation – extend the lifespan and lure of this article, all of which is a part of healthy conversation. The purpose was not to be deceitful. It was to prove that ill will not last forever and honesty will always be the best policy, even in social. And look, we’re still here.


“If you are what you say you are, a superstar/Then have no fear, the crowd is here/And the lights are on and they want a show.” – Matthew Santos, Superstar (Lupe Fiasco)

Lupe touches on several elements in his sophomore album The Cool – but “Superstar” proves that with great power comes great responsibility. Maintaining a favorable perception as a principal brand is difficult when there are countless pitfalls to sink into, and more people betting on it. But a brand is only as good as its ability to recover from failure – and social is unforgiving – ask Starbucks.

If you are as good as you claim to be, then you welcome failure. It is your opportunity to prove why you are the leading branding in your industry. Social is your platform, and thousands are watching – sharing, tweeting, snapping, etc. Your audience wants to see how you will perform - so this is not the time to quiver in your corner offices. And when it is all said and done, ask yourself if you can honestly drop the mic and say you killed it. Can you really call yourself a superstar?


“No idea is original, there’s nothing new under the sun/It’s never what you do, it’s how it’s done.” – Nas, No Idea’s Original 

Hoping not to let Nas down with this. Sometimes it is not the idea itself, but how you put the idea in motion. Brands execute the same strategies – a dash of monitoring here, copywriting there, think thanking everywhere – to piece together a memorable campaign. But what makes it special is the way you sprinkle that dash, pen (type) said copy.  

No need to reinvent the social wheel – polish it, make it spin a little faster, roll a little longer in a way that only you can. 


“Remind yourself, nobody built like you, you design yourself.” – Jay Z, A Dream

Originally posted by democrips


All those hours of sleep lost in crafting the perfect mission statement, company vision and culture were not for nothing. Do not throw it all away for the sake of social relevance.

Because there is no other brand like you, within and outside of social. Period.