Was inspired by the makeup look I saw on quite a lot of fashionable young women when I was in Tokyo recently.
Instead of eyes or lips, they favored a rather exaggerated flushed cheek as the focal point of their makeup. But it wasn’t just a case of slapping on a load of blusher. There’s a specific look where they mimic a glowy, radiant effect and the blush color is intense but not heavy or dark looking. If you’re extremely fair-skinned, you just need to apply a very neon-colored blush over face powder.
Extra Tip: Bring your blush just a tiny bit in closer towards your nose than usual. This helps exaggerate that cute wind-blown, doll-like effect, instead of the typical blush along the cheekbones.
If you’re not porcelain (and most of us aren’t), you can imitate that effect easily by applying a matte or semi-matte pale highlighter or blush as a color base for a brighter, more intense blush to “float” and look more color-true on top of it. If you own those multi-color blushes with a paler shade, that’s perfect for this use.