japan campaign


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'Rocky' joins fight against Japanese overwork

From the “Rocky” theme to cash handouts and early “Premium Friday” finishes, a small but growing number of companies are getting creative with the ways they’re getting employees out the door early in a new campaign against Japan’s culture of workaholism. David Pollard reports.
Govt downplayed Darwin bombing: veteran

One of the last surviving World War II Darwin bombing veterans remembers the day war came to Australia’s backyard, and he says it’s the untold story of the nation’s military heritage.

At the 75th anniversary memorial on Sunday, South Australian Mervyn Ey listened as air raid sirens rang out to mark the moment bombs were already raining destruction down on the city.

The alarm came too late three quarters of a century ago, when 188 Japanese planes took the then 20-year-old private and the rest of the undermanned Allied defence forces by surprise.

“There wasn’t any warning… there were planes going everywhere and explosions everywhere,” Mr Ey said.

“We were absolutely shocked by the force of it. We said ‘if this is war, God help us’.”

Japan’s deadly campaign brought a distant war to home soil, and the Northern Territory had become the frontline.

It was the largest and most destructive attack mounted by a foreign power on Australia and led to the worst death toll from any event in the nation’s history.

The assault was more savage than Pearl Harbor; more bombs fell on Darwin, more civilians were killed, and more ships were sunk.

Governor-General Sir Peter Cosgrove paid tribute to the 88 sailors killed on the USS Peary in Darwin Harbour - the American Navy’s greatest loss of life in Australian waters.

“Although overwhelmed by Japanese dive bombers, the Peary went down all guns blazing, her crew full of spirit and defiance, fighting and firing to the very end,” Sir Peter said.

Mr Ey can still picture smoke billowing from the ship wreckages, and men burning to death in the fiery, oily water.

“One boat just blew to pieces,” he said.

The 96-year-old said the government downplayed the scale of the devastation and it has remained a buried chapter in Australia’s history.

“The people hadn’t been told the whole truth about what happened… they didn’t want to scare the public,” he said.

He’s among 29 diggers who made the pilgrimage back to ground zero to make sure the horror of the raids doesn’t stay in the shadows.

They received a standing ovation from thousands in the crowd as they laid wreaths at the cenotaph.

Prime Minister Malcolm Turnbull and Opposition Leader Bill Shorten joined dignitaries from Japan and the US at the commemorative service.

There was a military depiction of the day’s events in 1942, before a four-aircraft flyover and a minute’s silence to remember those who lost their lives.

It brought back memories for Victorian veteran Bob Andrew, who had many “narrow escapes” as an 21-year-old soldier.

The 96-year-old arrived in Darwin a fortnight after the first bombing, but the assaults on northern Australia continued for the next two years, with more than 200 raids from Exmouth in WA to Townsville in Queensland.

“People need to realise that your way of life and the benefits you have don’t come easily,” he said.

“There’s been a lot of blood, sweat and tears.”

Mr Turnbull praised the enduring bond between Australia and the US which was forged through battles like the bombing of Darwin.

“Here in Darwin and around the world our two nations continue to serve shoulder to shoulder,” he said.

“Your sacrifice and the sacrifices of the people of Darwin will never be forgotten.”


  • Seventy-five years ago, 188 Japanese planes bombed Darwin in two air raids, drawing the top end of Australia into World War II.

  • 235 people were killed and up to 400 were wounded during the attacks, which began on February 19, 1942.

  • 30 aircraft were destroyed, 11 ships were sunk, and many civil and military facilities were also heavily damaged.
Darwin bombing diggers overlooked: vet

One of the last surviving World War II veterans to witness the Darwin bombings says the diggers involved never got the recognition they deserved.

Tasmanian Brian Winspear can still picture the sun glinting off the bombs like confetti as hell rained down on the city 75 years ago.

Sirens blared as the then 21-year-old air gunner bolted for the trenches close to the RAAF hangar when the first of 188 enemy aircraft appeared on the horizon.

Japan’s deadly campaign brought a distant war to home soil, and the Northern Territory had become the frontline.

The 96-year-old digger has travelled thousands of kilometres back to ground zero to mark Sunday’s anniversary of the NT’s darkest hour.

It was the largest and most destructive single attack ever mounted by a foreign power on Australia and led to the worst death toll from any event in the nation’s history.

The assault was more savage than Pearl Harbor; more bombs fell on Darwin, more civilians were killed, and more ships were sunk.

Yet three quarters of a century on, Mr Winspear says the story has remained in the shadows.

Politicians down south fell silent and censorship was rife in fear of sparking panic in the nation’s population.

“At the time there was no publicity whatsoever, the government was so ashamed of being caught with their pants down with no defence,” he said in Darwin on Friday.

“It’s an insult to the politicians of the day that the Japs could come knocking at the door… it shouldn’t have happened.”

Mr Winspear was holding the line against formidable Japanese forces in Indonesia when he was evacuated to Darwin, arriving just two hours before the raids began.

Once in the trenches he put a tin helmet on and a cork between his teeth “to stop concussion” as planes flew overhead.

From this terrifyingly close vantage point, Mr Winspear said he could see the Japanese pilots grinning from the cockpit.

“It was bloody hell,” he said.

“As we looked up the sun glinted on the bombs… it was just like confetti.”

Mr Winspear is among 29 diggers who have made the pilgrimage back to Darwin from across the country to make sure the true cost of war is never downplayed again.

“When my generation goes… you can bet your yellow socks that in another five or ten years time someone around a table will say ‘let’s have another war’,” Mr Windspear said.

“For goodness sake, don’t forget to remember.”

anonymous asked:

So Bella was in JP w/ Yoon and this again. you think they will do smth? (and i do think jp thip wont only for travel)

I don’t know if you’re the same anon as before but someone speculated that she was shooting her Ochirly campaign in Japan. Idk, I cant really tell if the makeup is the same or not and there’s no info on what she did there or where the campaign was shot. Yolanda told HadidNews Bella had a photoshoot there.

I haven’t see her wear anything from Ambush but Abel did at his album listening party (I think it was then) and he tagged her in his insta picture so he might be doing promo for her like he does with Chrome Hearts. I think it would be amazing if Bella worked with Ambush, I’ve looked through their stuff and she fits their vibe. Or at least I like their vibe.


JAPAN: Where tradition meets the future

Check out this video for the #JNTO’s new #branding campaign ’#JAPAN: Where tradition meets the future,’ launched earlier this week—we kid you not, it’s pretty breath-taking! 🇯🇵🎌


#tourism #marketing #advertising #advertisement (at Tokyo - Japan 東京)

Made with Instagram

As I’ve noted in a previous post, the movie Pixels was a highly anticipated movie that ended up being a financial and critical success in Japan, despite having bombed on both fronts in America. The movie’s marketing campaign in Japan included this ridiculously neat Pac-Man made entirely of LEGO.

“Charred remains of Japanese civilians after the March 10, 1945 firebombing of Tokyo. That night, some 300 U.S. B-29 bombers dropped 1,700 tons of incendiary bombs on the largest city in Japan, resulting in the deaths of an estimated 100,000 people – the single deadliest air raid of World War II.”

(Koyo Ishikawa)